CASE STUDY DETAILS:
Results: 35 sales leads with a seven-figure pipeline value.
With only two weeks to develop and execute the campaign, Studio D UK was challenged to drive leads for Avanade at the Gartner CRM summit with an integrated campaign.
The #askavanade was invented, a digital platform pushed in-person at the event. The opportunity was created for event attendees to ‘ask Avanade’ questions about CRM, its business, technology, and frankly, anything else.
Armed with flip cams and video production capabilities, the three-strong WE team on-the-ground solicited questions, captured emails, and produced video responses from five Avanade spokespeople at its stand.
“#askavanade delivered the fastest ROI from marketing spend this year.”
Pamela Maynard, GM, UK & Ireland, Avanade