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The role of a B2B marketer has significantly changed. All marketers know that their jobs are now part art, part science. The tactical marketer has been replaced by the analytical marketer. Put simply, marketers are expected to have all the answers – from predicting changes in the marketplace to insight on clients and competitors. With so much information now available, marketers have the power to take more control over the revenue process and generate dollars from today’s campaigns. How is this possible? It’s all about understanding and exploiting your unique position in your markets by gaining valuable insight and advice on your customers and prospects. And then turning your insight and advice into campaigns that change people’s minds and incite action. This session will offer practical guidance and insight into the technologies and information that you should be exploiting.