Writing a research brief is vital to the success of any market research project. However, it can be difficult to craft the perfect brief that meets the requirements of both the client and researcher, and which leads to the desired outcomes. After all, a market research project is only as good as the brief itself.
For this reason, it’s important that the brief outlines clearly the problem faced and the key objectives of the study. Otherwise, the study may not provide the expected results.
With this in mind, this presentation outlines the 5 key features every research brief should contain, and should help ensure your briefs hit the mark every time.