Online Video in B2B – Nico Verspaget – Quadia WebTV

1,025 views

Published on

the power of online video in general. Online video is more than just a Youtube-channel and pre-rolls

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,025
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Online Video in B2B – Nico Verspaget – Quadia WebTV

  1. 1. WHEN VIDEO BECOMES SERIOUS BUSINESS QUADIA Web TV | +31-35-5444000 | www.quadia.tv | @quadia | QuadiaWebTV NICO VERSPAGET B2B Marketing Forum NICO.VERSPAGET@QUADIA.NL© Copyright 2004-2012, Quadia ®, www.quadia.tv @NICOVERSPAGET 20 March 2012 QUADIA WEB TVThursday, March 22, 12
  2. 2. Full Service Online Video Specialist B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  3. 3. QUADIA WEB TV Online Video Technology Content Production Consultancy & Advice B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  4. 4. the world of online video B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  5. 5. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  6. 6. 51% in 2010Source: LimeLight networks B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  7. 7. Source: LimeLight networks B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  8. 8. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  9. 9. 91% in 2014 Source: Cisco B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  10. 10. Source: Cisco B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  11. 11. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  12. 12. 32% in B2B markets B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  13. 13. 60% in B2B markets B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  14. 14. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  15. 15. et dg Bu Content Vie ws B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  16. 16. et dg Bu Content4 Vie ws screens© Copyright 2004-2012, Quadia ®, www.quadia.tv B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  17. 17. et dg Bu Content Vie ws B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  18. 18. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  19. 19. mobile video is bigger than ‘desktop’ video in 2015 141% growth per year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  20. 20. 141% growth per year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  21. 21. 5 screen th B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  22. 22. 5 screen th monthly growth of video referrals is© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 48% referrals watch15% longer B2B Marketing Forum 20 March 2012
  23. 23. 5 screen th© Copyright 2004-2012, Quadia ®, www.quadia.tv referrals watch15% longer B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  24. 24. Source: Unruly Media B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  25. 25. 840 40 mio 270 mio mio Oct 2010 Oct 2011 Oct 2012 ? Source: Unruly Media B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  26. 26. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  27. 27. 60 hours videocontent uploaded to YouTube per minute Source: YouTube (Feb 2012) B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  28. 28. Source: YouTube (Feb 2012) B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  29. 29. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  30. 30. >95% < 10.000 views B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  31. 31. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  32. 32. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  33. 33. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  34. 34. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  35. 35. 190.000.000 1.000.000 views views 440.000 818 subscriptions subscriptions 700% more revenue B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  36. 36. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  37. 37. External Communication UWV B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  38. 38. UWV EMPLOYER CONGRESSES • Congresses at various locations • On laws and regulations • Large employers • Presentations, workshops, Q&A B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  39. 39. CONGRESS ONLINE • New visitors and review for visitors • Short information and learning sessions • Interviews with the experts • Ask questions via internet • Background information and tools B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  40. 40. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  41. 41. 250%© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 B2B Marketing Forum 20 March 2012 Higher reach
  42. 42. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  43. 43. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  44. 44. 87%© Copyright 2004-2012, Quadia ®, www.quadia.tvThursday, March 22, 12 20 March 2012 Forwards B2B Marketing Forum
  45. 45. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  46. 46. Internal Communication NetApp B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  47. 47. BUSINESSCASE • EMEA All Hands meeting (2 x per year) • Replaces yearly ‘offline’ meeting • Interviews, videoreports, discussions, presentations, awards, best practices, etc. • Interactive moments (2nd screen) • More effective communication • Continuous communication concept B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  48. 48. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  49. 49. 72% COST REDUCTION© Copyright 2004-2012, Quadia ®, www.quadia.tv Excl. in-productivity B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  50. 50. © Copyright 2004-2012, Quadia ®, www.quadia.tv Excl. in-productivity B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  51. 51. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  52. 52. 92% REACH© Copyright 2004-2012, Quadia ®, www.quadia.tv Within 2 weeks B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  53. 53. © Copyright 2004-2012, Quadia ®, www.quadia.tv Within 2 weeks B2B Marketing Forum 20 March 2012Thursday, March 22, 12
  54. 54. Customer Services AstraZeneca B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  55. 55. ONLINE MEDICAL LEAFLET • Addition to medical leaflet • Instruction, side effects, patient examples • Personally and easy to understand • Dutch, English, Turkish, Arabic • Additional information for doctors • Available on all devices B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  56. 56. e-Learning Oncologie TV B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  57. 57. ONCOLOGY TV NICHE TV PUR SANG • 2.400 Doctors • Industry and health care institutions • Information and knowledge • Interactive / discussion • Legislation and accreditation • Medical advisory board • Research amongst viewers • Improved treatment of patients B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  58. 58. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  59. 59. 70 programs / year B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  60. 60. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  61. 61. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  62. 62. 90% REACH B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  63. 63. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  64. 64. YOUR PLAYER IS A WEBSITE B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  65. 65. B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  66. 66. Whitepaper The Power of Interactive Video B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12
  67. 67. Whitepaper The Power of Interactive Video Give us your businesscard B2B Marketing Forum© Copyright 2004-2012, Quadia ®, www.quadia.tv 20 March 2012Thursday, March 22, 12

×