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Питер Бооне, Metro C&C: Новые товары и форматы

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Питер Бооне, Metro C&C: Новые товары и форматы
Retail Business Russia & CIS 2014, September 25-26, Moscow

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Питер Бооне, Metro C&C: Новые товары и форматы

  1. 1. METRO Cash & Carry RussiaMETRO Cash & Carry Corporate Marketing WHAT SHALL WE OFFER THE BUYER TODAY: HOW WILL THE STORE FORMAT CHANGE? WHAT GOODS AND WHERE FROM? PIETER C. BOONE CEO METRO CASH&CARRY RUSSIA MOSCOW, SEPTEMBER 25, 2014
  2. 2. METRO Cash & Carry Russia THE RUSSIAN IMPORT BAN DECREE STRONGLY IMPACTS THE BUSINESS OF MCC RUSSIA AND THE WHOLE FOOD TRADING INDUSTRY Page 2 US and EU sanctions Russian import ban As of 31 st July 2014 7 th August 2014 Mainly affects  Reduced access to EU and US finance markets for selective Russian banks  Export prohibition of military weapons, vehicles, equipment and technology  Export prohibition of technology and equipment used for oil production industry  Prohibition of business activities with defined Russian companies and individuals  Import ban of raw material, agricultural products and food, like: - Meat and meat products - Milk and dairy products - Fish - Fruit and vegetables  Sanctioned countries are the EU, USA, Australia, Canada and Norway Impact on MCC Russia  Minor  All trading industry got effected  Impact between 5 – 10% of sales of the food trading industry
  3. 3. METRO Cash & Carry Russia FAST REACTION ON THE IMPORT BAN BY THE ESTABLISHMENT OF THE STEERING COMMITTEE AND THE SET UP OF WORK STREAMS Page 3 Steering Committee Board and selected Division Managers Work streams Market intelligence Communication Sourcing / supply chain Pricing Customer and supplier financial monitoring Banking sector risks Financial analytics Sales tax introduction Sanctions compliance and response Intensified inspections Operating cost optimization Human resources Safety and emergency Meetings Daily meetings of work stream groups Regular update on Steering Committee meetings two times a week Comprehensive update of the work streams every two weeks
  4. 4. METRO Cash & Carry Russia Meat Fish Fruits Vegetables Dairy  Russia  Belarus  Uruguay  Brazil  Argentina  Serbia  Switzerland  New Zealand  Russia  Chile  Faroe Islands  Turkey  Morocco  Tunisia  India  Thailand  Russia  South Africa  Egypt  China  Iran  Argentina  Serbia  Asia (exotic)  Russia  Azerbaijan  Belarus  Israel  China  Turkey  Chile  Russia  Serbia  Switzerland  Argentina  New Zealand MCC RUSSIA CONSEQUENTLY SOURCES FROM RUSSIA AND OTHER COUNTRIES IN ORDER TO MEET CUSTOMERS’ NEEDS Page 4
  5. 5. METRO Cash & Carry Russia STRENGTHENING THE WORK WITH GOVERNMENTAL AUTHORITIES TO PREVENT DRASTIC PRICE INCREASES AND SOURCE SUBSTITUTIONS PRICES & GOODS AVAILABILITY ASSORTMENT Work Group participation under the patronage of the Deputy Prime-Minister:  Daily price monitoring  Producer-Retailer-Memorandum  Logistic cost optimization for Russian fish Work with administrative bodies and trade offices:  Increase the number of local producers  Meetings with trade representative offices of “allowed” countries  Certification of new foreign producers
  6. 6. METRO Cash & Carry Russia THE AVAILABILITY IS IMPORTANT – THE QUALITY IS EVEN MORE CRUCIAL FOR OUR CUSTOMERS

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