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Strategic snooping

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Strategic snooping

  1. 1. Strategic Snooping Using social media to check up on clients, customers, and competitors
  2. 2. Brandy Nagel• Marketing Catalyst• @benag• Recently joined VentureLab at Georgia Tech• Social Media Coach• Author of Digitally Famous -- available on Amazon and Kindle
  3. 3. 2. Companies with high levels ofsocial media activity increasedrevenues by 18% on average in thelast 12 months. Source: Research from Wetpaint & Altimeter
  4. 4. 4. “Social media is an undisciplined theater.”
  5. 5. 5. Peopleare talking.Companies should listen.
  6. 6. 6. Developing your search skills is critical
  7. 7. It’s aboutall of our business objectives
  8. 8. Most Common Metrics used by CMOs• Site traffic• Conversion• Number of fans/members• Number of positive commentsSource:MDG Advertisinghttp://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/the_roi_of_social_media_mdg_advertising_infographic.png
  9. 9. Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source: MDG Advertising
  10. 10. Twazzup.com
  11. 11. Social Media with the Highest ROI1. Facebook2. Ratings and reviews3. Twitter4. LinkedIn5. Participating in industry blog/forum6. Company or brand community7. YouTube8.• Company or brand blog Source:MDG Advertising
  12. 12. Amazon.com
  13. 13. Testing is your best friend. -- Kira Wampler,VP of Marketing at Lytro Inc.
  14. 14. SCORES &ALERTS
  15. 15. Monitor the Web for interesting new content•Google Alerts are email updates of the latestrelevant Google results based on your queries.•Enter a search query you wish to monitor.•Some handy uses of Google Alerts include: – monitoring a developing news story – keeping current on a competitor or industry – getting the latest on a celebrity or event – keeping tabs on your favorite sports teams
  16. 16. insideview.com
  17. 17. samepoint.com
  18. 18. Social Media AlertsLike Google Alerts but for social media.Receive free daily email alerts of yourbrand, company, CEO, marketingcampaign, or on a developing news story,a competitor, or the latest on a celebrity.SocialMention.com
  19. 19. howsociable.com
  20. 20. howsociable.com
  21. 21. lovemarks.com
  22. 22. LISTENING
  23. 23. netvibes.com
  24. 24. netvibes.com
  25. 25. integrates with Twitter, Facebook Fan Pages,LinkedIn and other networks where consumers areengaging with businesses and brands… Sprout Social offers contact management,competitive insight, lead generation, reporting,analytics and more sproutsocial.com
  26. 26. sproutsocial.com
  27. 27. trackur.com
  28. 28. trackur.com
  29. 29. DucksBoard.com
  30. 30. DucksBoard.com
  31. 31. DucksBoard.com
  32. 32. WEBSITEMEASUREMENT
  33. 33. Get Google Analytics Premium for your business. Work directly with Googleand a flat annual fee of $150,000* covers all the data, guarantees and serviceyou could need.
  34. 34. luckyorange.com
  35. 35. luckyorange.com
  36. 36. Social Media with the Highest ROI• Facebook• Ratings and reviews• Twitter• LinkedIn• Participating in industry blog/forum• Company or brand community• YouTube• Company or brand blog• Source:MDG Advertising
  37. 37. Blogdigger.com
  38. 38. Boardreader.com
  39. 39. EMAILMEASURING
  40. 40. Contactology.com
  41. 41. Forever FreeIf you have fewer than 2,000 subscribers, you can send upto 12,000 emails per month absolutely free. MailChimp.com
  42. 42. Jigsaw.com

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