CFO Network Event May 2012 - Presentation by Paul Brooks

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Presentation for CFO Australia network event held in conjunction with the Institute of Chartered Accountants on the impact of the NBN on Australian business

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  • May 2012 NBN for business transformation This presentation was prepared by Paul Brooks for the Azure Group ICAA CFO Seminar
  • May 2012 NBN for business transformation
  • May 2012 NBN for business transformation
  • May 2012 NBN for business transformation Thankyou for your attention.
  • CFO Network Event May 2012 - Presentation by Paul Brooks

    1. 1. NBN for business transformation Considerations and Cautions
    2. 2. Why? May 2012 NBN for business transformation 2
    3. 3. Outline • Three dimensions of the NBN • Three features of fibre (besides speed) • Five cautions May 2012 NBN for business transformation 3
    4. 4. What the NBN is – and isn’t ®http://www.commsalliance.com.au/__data/assets/pdf_file/0012/20730/NBN_Reference_Architecture_Release1_Jan_2010.pdf May 2012 NBN for business transformation 4
    5. 5. Three Features of Fibre (before speed)• Reach • ADSL slows down after only 1 km • Fibre full speed to 40km Reach more people, fill blackspots• Upstream speed / Symmetry • ADSL maximum 1 Mbps, 20:1 ratio • HFC Cable maximum 2 Mbps, 50:1 ratio • Fibre 100 – 2000+ Mbps Enable Creativity • Fibre 12:1 to 1:1 symmetric Business, Videoconferencing• Multiple Parallel Services - simultaneously • Segregation of corporate traffic – no VPN required Security, Quality-of-Service• Speed • Optical fibre laid today can support 1000x initial speeds – up to 100 Gbps - with no change to cable Optical Fibre is Futureproof May 2012 NBN for business transformation 5
    6. 6. Electronics Scaling 103.3 104.8 Moore’s Law Transistor count Nielson’s Law doubles every 24 Link Capacity/Bandwidth months doubles every 18 months Bandwidth Requirement outstrips Moore’s Law by over 30 times! May 2012 NBN for business transformation 6
    7. 7. Three dimensions to keep in mind • Internal Operations • New Customers, New Products • Staff use from home May 2012 NBN for business transformation 7
    8. 8. Internal/Backoffice operations Ubiquity Symmetry SegregationNo blackspots• Dramatically lower comms costs – especially regional & ruralReduce ‘Backoffice Friction’• eliminate batch EOD/EOM data loads• Integrate systemsRealtime visibility• Production volumes, stock inventory,order fulfillment progress, Point-Of-SaleSimplify remote sites• Centralise systems/storage, avoid duplicated IT costs May 2012 NBN for business transformation 8
    9. 9. Internal/Backoffice operations Symmetry Segregation UbiquityIncreased visibility & productivity• Enhanced real-time access to systems at remote sites• Enable security video monitoringUnshackle operations• Send more data from branch & remote sites (no 1Mbps limit)Reduce costs• Better match to interoffice voice/videoconference traffic – reduce overprovisioning May 2012 NBN for business transformation 9
    10. 10. Internal/Backoffice operations Segregation Ubiquity SymmetryMaintain Data Security across sites• Keep finance traffic separated from production or office trafficMaintain availability• QoS-enabled network enables continuity to critical systems even through congestion May 2012 NBN for business transformation 10
    11. 11. Risks, Concerns, Issues Risk Management – Link Failure has a greater impact • Centralisation and ‘cloud’ makes connection link availability increasingly important • Residential and SME NBN services (more?) vulnerable to cable cuts as copper/DSL • Consider adding redundancy/backup with non-NBN links for critical sites Cost/Fit-for-purpose issue - NBN is not the only network in business precincts • Current business-grade network operators, alternative carriers will still supply non-NBN connectivity – eg dark fibres between datacentres • In regional areas, local networks may provide lower network delays than NBN connections Planning/Time/Tendering Issue – large business precincts will get NBN later • Most customers and staff will be on the NBN before the office locations • Branch offices may be on the NBN before Head Office locations • Capital City business offices may not need NBN connection at all • Don’t wait for Head Office to be connected before planning for the NBN! May 2012 NBN for business transformation 11
    12. 12. Customers, Products, Fulfillment Ubiquity Symmetry SegregationMore customers online• Especially regional/rural• More consistent speedsRicher customer interactions• More video, less static content• Video call centre, click-to- videocall?• Increased costs of online presenceHigh customer expectations• Digital downloads instead of media-in-the-post• Real-time ecommerce, stock tracking, pricing on site• Increased risk of comparison-shopping May 2012 NBN for business transformation 12
    13. 13. Customers, Products, Fulfillment Symmetry Segregation UbiquityEnhanced Customer Interaction• Enable services that are not viable currently• Digital Uploads become viable for large datasets• Interactive services• Fullscreen Video Help• Security/Health monitoringReduce customer costs & time• Eliminate couriering physical media to service providers May 2012 NBN for business transformation 13
    14. 14. Customers, Products, Fulfillment Segregation Ubiquity SymmetryHighly Secure Services• Bypass Internet insecurities – no tunnels• QoS-enhanced services• Create true Private Network• Immune to problems with Internet service• Service customers without an Internet service May 2012 NBN for business transformation 14
    15. 15. Staff use of NBN Ubiquity Symmetry SegregationMore staff online• especially regional & ruralVirtual Teams from home permanently• E.g. Distributed Callcentre of part-time agents• Permanent extension off office PBX – at homeCost savings – do you need an office? May 2012 NBN for business transformation 15
    16. 16. Staff Use of NBN Symmetry Segregation UbiquityIncreased productivity• Send large files faster to office / teams• Enables creativity, collaboration and contributionEnable access to performance- sensitive IT systems• Esp. legacy mainframe environments May 2012 NBN for business transformation 16
    17. 17. Staff Use of NBN Segregation Ubiquity SymmetryMaintain Data Security – but very complex• Keep finance traffic away from non-finance staff OK• Segregating from home traffic is HARD May 2012 NBN for business transformation 17
    18. 18. Risks, Concerns, Issues Risk Management – Information Leakage & theft • Increased connectivity provides more opportunity to retain corporate data • Need strong policies around not making ‘local copies’ on home systems – incl USB storage • Continue assurance that home devices are clean of malware • Beware use of insecure home/office synchronisation methods – e.g. Dropbox (CommsDay 08/05/2012) May 2012 NBN for business transformation 18
    19. 19. Thankyou Paul Brooks pbrooks@layer10.com.auMay 2012 NBN for business transformation 19

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