TEN EASY STEPS to a
PROPERLY OPTIMIZED WEBSITE
1. What is Search Engine Optimization?
Search Engine Optimization or SEO for short, is a way of
making your website visible to search engines.
2. Are you talking to your intended audience?
You should know who and where your real audiences are.
Keep in mind that understanding your audience plays an
important role in a successful search engine optimization
strategy. You need to address your website to your real
audience and not just to a bunch of people who might not
find your website helpful.
3. Use the right keywords and phrases
Keywords are used to tell search engines (SEs) what your website
is all about. These are what people typed in search engines to find
relevant sites and hopefully, with proper optimization and all, your
website will be displayed in SEs once people use or typed in your
4. Add your keywords and key phrases in your content
and source code
The more visible your keywords and key phrases are, the easier you
will be found. However, you should not be adding these on all of
your contents though. Adding your keywords on almost all of your
pages and contents is called 'keyword stuffing' and SEs don't like it.
Most likely they will just disregard you, rank you lower than
everybody else and/or worst is, you will penalized.
5. Write quality content
Content is king, as they say. Compelling content in your
website is the most important key to a good search
engine ranking. There are other reasons to rank higher
in SEs but having quality contents on your site is not just
loved by search engine but for people as well.
6. Use title tags
One of the most significant factors in search engine's
ranking process is the title tag. Although the title tag is
kind of an old fashioned method, it's still as important as
other methods as Search Engine Optimization is
concerned. Work on your title tags and you will see how
it’ll makes a difference.
7. Use meta tags
These tags are being used by SEs in displaying your
website in their search results. Although for some it's okay
to miss or just disregard this but, for me, every little bit
counts. Optimize your meta tags and help search engines
to index your website better.
8. Search engine website design
Choose or create a design for your website that is Search
Engine friendly. There are tons of website templates that
are already SEO optimized and some are free to use as
well like www.websitetemplatesonline.com.
9. Submit your website to search engines and directories
This method strongly applies to start-up websites. If you are
creating good and quality contents regularly, SEs will automatically
notice you even without having to go through this process.
However to make it more easier and help SEs to notice and index
your website ASAP, then submit your website to a search
10. Lastly, wait for the results
After you've done your part, it is time to sit back and relax.
Although it is a must to keep on doing updates on your website
like adding relevant contents, you will see the results you are
looking for in proper time. The question on how long you will have
to wait to get the results you wanted, the answer is different for
every site and most likely, there is no definite time for that.