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Marketing Plan for “DIGIPAY” Android App
Executive Summary
● Mobile payment is a convenient
transaction.
● Banks are increasingly investing
on mobility, by enablin...
● Virtual money in your mobile account from which you can pay by just
sending an sms .
● This account may be loaded from a...
● Mobile payments have
grown exponentially in
recent years, with research
from TrendForce revealing
that consumers worldwi...
● Youth.
● Urban
population.
● Technology
enthusiasts.
● People
wanting safety
from pick
pockets.
● To get at least 5 lakh
downloads in the first
month.
● To cross the 50 lakh
mark before the “cash
crunch” due to
Demonet...
● The situation of “Cash Crunch”
should be properly used to gain
high shares in Indian markets.
● Digital payments makes h...
Competitors
● It can work in both online and offline mode
(without internet).
● This can give it a major edge over its competitors
in ...
Branding and Positioning
● Safe and convenient
payment method.
● Easy to use.
“Say no to corruption and
black money. Go di...
Services
● Banking- withdraw money, make remittance and inter account transfer.
● Electronic wallet- shopping at malls and...
● 0.8% to 1.5% of the total value of transaction due to low volume of
business.
● Transactions less than Rs 1000 will be f...
Challenges
● Customers may not accept cell
phone as a mode of payment.
● Vendors and shoppers may not
accept the system. E...
● High risk of fraud because of
the use of information
technology and no bank
accounts involved.
● Need good dispute settl...
Implementation
INFRASTRUCTURE
• Marketing Unit essential for growth.
• A company which promises to make people’s content v...
PROCESSES
● Can collaborate with and receive tax benefits and other benefits from Indian
Government.
● Will need funding i...
Disclaimer
Created by Ayush Anurag , IIT Kanpur , during a
marketing management internship under Prof. Sameer
Mathur, IIM ...
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Marketing plan

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Marketing Plan for an Digital payment android app, "DigiPay".

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Marketing plan

  1. 1. Marketing Plan for “DIGIPAY” Android App
  2. 2. Executive Summary ● Mobile payment is a convenient transaction. ● Banks are increasingly investing on mobility, by enabling the mobile web and mobile app channels for online banking, and by providing new mobile payment services.
  3. 3. ● Virtual money in your mobile account from which you can pay by just sending an sms . ● This account may be loaded from anywhere by depositing cash. The cell phone then may be used to access money from anywhere and for any transaction.
  4. 4. ● Mobile payments have grown exponentially in recent years, with research from TrendForce revealing that consumers worldwide will spend $620 billion in mobile transactions this year. This number is expected to reach $1.08 trillion by 2018.
  5. 5. ● Youth. ● Urban population. ● Technology enthusiasts. ● People wanting safety from pick pockets.
  6. 6. ● To get at least 5 lakh downloads in the first month. ● To cross the 50 lakh mark before the “cash crunch” due to Demonetization ceases to exist.
  7. 7. ● The situation of “Cash Crunch” should be properly used to gain high shares in Indian markets. ● Digital payments makes hoarding of black money difficult. So it can target customers seeking remedy of Black Money issue.
  8. 8. Competitors
  9. 9. ● It can work in both online and offline mode (without internet). ● This can give it a major edge over its competitors in India, where infrastructure for digital payments is not much developed.
  10. 10. Branding and Positioning ● Safe and convenient payment method. ● Easy to use. “Say no to corruption and black money. Go digital.”
  11. 11. Services ● Banking- withdraw money, make remittance and inter account transfer. ● Electronic wallet- shopping at malls and retail stores. ● e-commerce and e-trading- internet shopping and online financial transfer. ● Electronic ticket- a ticket downloaded in your mobile in digital format. ● Private borrowing and lending money.
  12. 12. ● 0.8% to 1.5% of the total value of transaction due to low volume of business. ● Transactions less than Rs 1000 will be free in the initial days. ● It can follow the model of “google” to provide many free services and recover cost by displaying Advertisements. Price
  13. 13. Challenges ● Customers may not accept cell phone as a mode of payment. ● Vendors and shoppers may not accept the system. Eg: newspaper vendor and milkman. ● Low average revenue of Indian cell phone user.
  14. 14. ● High risk of fraud because of the use of information technology and no bank accounts involved. ● Need good dispute settlement mechanism.
  15. 15. Implementation INFRASTRUCTURE • Marketing Unit essential for growth. • A company which promises to make people’s content viral has to go viral first.
  16. 16. PROCESSES ● Can collaborate with and receive tax benefits and other benefits from Indian Government. ● Will need funding initially for marketing purposes and app development. ● Collaborations with 9gag.com, YouTube and the like required.
  17. 17. Disclaimer Created by Ayush Anurag , IIT Kanpur , during a marketing management internship under Prof. Sameer Mathur, IIM Lucknow.

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