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Marketing Analysis of Toyota


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Toyota's Marketing Strategy

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Marketing Analysis of Toyota

  1. 1. Let’s Go Places
  2. 2. It created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA.
  3. 3. As of February 2016, Toyota is the 13th-largest company in the world by revenue. And one of the largest automobile manufacturers.
  4. 4. How did they do it ? What was their Marketing Strategy ?
  5. 5. It observes and adapts to Market- demands.
  6. 6. Takes into account various cultures and regions for advertising.
  7. 7. Product Differentiation ● Customization ● Reliability ● features
  8. 8. Has Toyota done the right thing by manufacturing a car brand for everyone ?
  9. 9. YES ● It creates an extensive Product Line.
  10. 10. ● Saves from fluctuations in a particular segment.
  11. 11. ● Increased market share ● Increased profits
  12. 12. Why was Toyota able to grow so much bigger than any other auto manufacturer?
  13. 13. ● by● By making a product for everyone. ● Continuous innovation ● Focussing on different cultures and market trends.
  14. 14. Toyota Recall Crisis
  15. 15. In 2009-2010, Toyota had to recall a large number of cars. It had a negative impact on the sales and product-reliability.
  16. 16. Remedy ?? It should try to regain trust of the consumers through innovation and delivering superior quality.
  17. 17. Innovation, quality control and training of staff are the keys to long term development.
  18. 18. Summary:- ● Toyota’s marketing strategy. ● Philosophy of product for everyone. ● Reasons for amazing growth. ● Car-recall crisis. ● Long term development strategy of innovation, quality control and training of staff.
  19. 19. Disclaimer Created by Ayush Anurag, IIT Kanpur, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.