Sony – Revolutionary Smartphone
Concept Design

© BRANDA, 2013.
Sony – Revolutionary Smartphone
Concept Design

The Concept
A mobile phone like no other. So unique, so advanced,
so attra...
Sony – Revolutionary Smartphone
Concept Design

Transparency 360
The concept was born in the cradle of the big idea, “the
...
Sony – Revolutionary Smartphone
Concept Design

3D
4
Sony – Revolutionary Smartphone
Concept Design

Double-sided Camera (Front+Rear)
Speaker

Chipsets (CPU, GPU, Memory, GPS,...
Sony – Revolutionary Smartphone
Concept Design

Nano Wiring
All the enclosed chipsets inside communicate through
Carbon Na...
Sony – Revolutionary Smartphone
Concept Design

Transparent OLED Touch Display
Transparent OLED enables the body of the ph...
Sony – Revolutionary Smartphone
Concept Design
Sony – Revolutionary Smartphone
Concept Design

*
Sony – Revolutionary Smartphone
Concept Design

*
Sony – Revolutionary Smartphone
Concept Design

*
BRANDAworld
Contact:
Tel.

: +962 7 9746 1918

Email

: brandaworld@gmail.com

Website

: www.branda.cu.cc

© BRANDA, 2013...
Upcoming SlideShare
Loading in …5
×

Sony Revolutionary Smartphone Concept Design - BRANDA

539 views

Published on

A wonderful concept design practise imagining what a futuristic smartphone would look like from an esthetic and practical perspectives. This creation of BRANDA is a manifestation of our definition of creativity and elegance. We believe what this design holds outside and inside is a smooth transition into a future of "more by less", where the word 'less' means abstraction leaded by ergonomics.

Published in: Design, Business, News & Politics
  • Be the first to comment

Sony Revolutionary Smartphone Concept Design - BRANDA

  1. 1. Sony – Revolutionary Smartphone Concept Design © BRANDA, 2013.
  2. 2. Sony – Revolutionary Smartphone Concept Design The Concept A mobile phone like no other. So unique, so advanced, so attractive! With its transparent body, the sense of occupied space is minimized and the sense of intimacy is magnified as the phone’s physical body boundaries has become transparent. Chipsets used to be printed on circuit boards, but the new concept here is a different story. All the chipsets are enclosed inside aluminum rounded squares that are hiding the silicon inside. 2
  3. 3. Sony – Revolutionary Smartphone Concept Design Transparency 360 The concept was born in the cradle of the big idea, “the all transparent”. Whether you look at it from the front, side, back, or top, you see the perspective complexity becomes a parallax simplicity where light is welcome through the body of this masterpiece of abstraction. Nothing outlines its edges but the sheen of light. Front Side 3
  4. 4. Sony – Revolutionary Smartphone Concept Design 3D 4
  5. 5. Sony – Revolutionary Smartphone Concept Design Double-sided Camera (Front+Rear) Speaker Chipsets (CPU, GPU, Memory, GPS, Sensors, Peripheral Controllers, … ) Microphone Port 5
  6. 6. Sony – Revolutionary Smartphone Concept Design Nano Wiring All the enclosed chipsets inside communicate through Carbon Nanotubes network connected between them. The incredibly small wires size enables the body of the mobile to consistently look transparent. 6
  7. 7. Sony – Revolutionary Smartphone Concept Design Transparent OLED Touch Display Transparent OLED enables the body of the phone to keep its feature of transparency as everything behind it stays visible while the display is inactive or partially active. An example case: A clock app could be running in the background while the phone is idle and displaying only the clock digits while keeping the rest of the display space inactive (transparent). 7
  8. 8. Sony – Revolutionary Smartphone Concept Design
  9. 9. Sony – Revolutionary Smartphone Concept Design *
  10. 10. Sony – Revolutionary Smartphone Concept Design *
  11. 11. Sony – Revolutionary Smartphone Concept Design *
  12. 12. BRANDAworld Contact: Tel. : +962 7 9746 1918 Email : brandaworld@gmail.com Website : www.branda.cu.cc © BRANDA, 2013.

×