The LUCID model is a customer experience analysis & design model built upon the concept of connecting value / brand to customers through “smart” touchpoints. LUCID Model is crafted to understand your business thoroughly and understand how you interact with you customers, where we can explore the opportunities that we can make the perfect use of. While LUCID is anything but ordinary, I have taken it a further step ahead. Thanks to the creativity injection concept adopted in LUCID, now we can design an extraordinary experiences to our customers based on the world’s best and most effective creativity practices. More of excitement you can surely enjoy by checking out the LUCID model presentation here.