Online personal branding

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A presentation about how to create, maintain and grow your online personal brand.
Factors to consider and a reference list of resources and websites.

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Online personal branding

  1. Personal Branding. @aylinahmet
  2. Numbers don’t lie. <ul><li>Linkedin leads usage for recruiting efforts – with over 75 million users . </li></ul><ul><ul><li>In Australia, 68% of organisations are using Linkedin to tap into the passive market </li></ul></ul><ul><ul><li>64.9% of recruiters use Linkedin in recruitment </li></ul></ul><ul><li>500 million users on Facebook </li></ul><ul><li>1.5 million blog posts written daily </li></ul><ul><li>Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) </li></ul><ul><li>Twitter now has over 105 million registered users </li></ul><ul><li>Foursquare is approaching 3 million users </li></ul>
  3.  
  4. <ul><li>It’s about the conversation </li></ul><ul><li>You need to listen </li></ul><ul><li>It’s not another channel to broadcast a message </li></ul><ul><li>Engagement is key </li></ul><ul><li>Providing value </li></ul><ul><li>The ‘Relationship Network’ – connections and influencers </li></ul>So what you’ve heard:
  5. Evolution of Branding <ul><li>Old (transactional) </li></ul><ul><li>Static </li></ul><ul><li>Push model </li></ul><ul><li>Saying </li></ul><ul><li>Look & feel </li></ul><ul><li>Simplicity </li></ul><ul><li>New (relationships) </li></ul><ul><li>Conversations </li></ul><ul><li>Dynamic </li></ul><ul><li>Doing </li></ul><ul><li>Experiencing </li></ul><ul><li>Complexity </li></ul><ul><li>Engagement </li></ul><ul><li>Community </li></ul>
  6. Letting go of control.
  7.  
  8. <ul><li>Real time search engines such as Collecta , Google Alerts, Twellow & search.twitter.com </li></ul><ul><li>Research and follow influencers in the recruitment space. </li></ul><ul><li>Search Technorati for influential bloggers. </li></ul><ul><li>Use Google Reader & Bookmarks to store your searches and history. </li></ul><ul><li>Don’t forget podcasts & webinars. </li></ul>Listen.
  9. <ul><li>Google yourself </li></ul><ul><li>Find out what people are saying about your company & client using Vault or Whirlpool </li></ul><ul><li>Use zoominfo & Spoke to find out business information i.e. Executive names & contact information </li></ul><ul><li>Notice key influencers </li></ul><ul><li>Make it easy for people to find you – wefollow & Twellow </li></ul><ul><li>Search on Linkedin for groups & companies to follow </li></ul><ul><li>Competitor & candidate mapping </li></ul>Research.
  10. Things to note... <ul><li>Username </li></ul><ul><li>Bio </li></ul><ul><li>Privacy and protection </li></ul><ul><li>Background image & profile photo </li></ul><ul><li>Complete your profile </li></ul>
  11. <ul><li>Talk with relevancy </li></ul><ul><li>What are your followers after? </li></ul><ul><li>Use Linkedin applications </li></ul><ul><li>Share. 80/20 rule </li></ul><ul><li>Trust & credibility </li></ul><ul><li>Approachable </li></ul><ul><li>Usability </li></ul>Clear purpose. Before you jump online, make sure you have a clear purpose!
  12. <ul><li>Grow your network: search for colleagues </li></ul><ul><li>& class mates </li></ul><ul><li>Promote your profile: add to email signature, business cards </li></ul><ul><li>Contribute to discussions in groups </li></ul><ul><li>Ask for recommendations/ write recommendations </li></ul><ul><li>Connect to ‘power networkers’: 500+ connections </li></ul><ul><li>Don’t be afraid to ask </li></ul><ul><li>The more valuable your comments, the more it reflects on your ability and your brand. </li></ul>
  13. Passion. <ul><li>Talk about what you’re passionate about </li></ul><ul><li>Be apart of a community – create your own community, Ning . </li></ul><ul><li>Be real </li></ul><ul><li>Write well, write passionately </li></ul><ul><li>– but be brief. </li></ul>
  14. Influence. <ul><li>Stay committed </li></ul><ul><li>Link your sites back to a central point </li></ul><ul><li>Be prompt </li></ul><ul><li>Continually build on your connections </li></ul><ul><li>Automation – Socialoomph and TwitterFeed sends automatic welcome messages to followers. </li></ul><ul><li>Social bookmarking – Digg, Delicious, iGoogle </li></ul><ul><li>Track and measure where you can - @, DM’s, bit.ly, google trends </li></ul>
  15. Fun. <ul><li>Play and have fun </li></ul><ul><li>Meetup’s/ Tweetup’s / Social Media Clubs & Conferences </li></ul><ul><li>Follow conference topics on Twitter (#) </li></ul><ul><li>Be patient </li></ul><ul><li>Experiment </li></ul>
  16. Things to be aware of. <ul><li>Personal vs. professional branding </li></ul><ul><li>Stay committed to your brand and followers. Keep the blog going. </li></ul><ul><li>Prioritise your time which will help you develop positive habits of on-going personal brand building. </li></ul><ul><li>Data overload </li></ul>
  17. To recap <ul><li>Listen </li></ul><ul><li>Research </li></ul><ul><li>Purpose </li></ul><ul><li>Engage </li></ul><ul><li>Influence </li></ul><ul><li>Have fun </li></ul>
  18. That is all. …now fire away those questions! <ul><li>Social Media Evolution – Part 2 </li></ul>

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