Marketers are no magicians. Like all other people, marketers make mistakes. Sometimes these mistakes go missing into the crowd but sometimes these mistakes stay and make sure that the brand remembers it as well. And in an ycase, these mistakes leave their mark on the brand and the society.
Here's a collection of 12 rookie social media mistakes that every marketer should avoid...
Don't bombard your audience with
frequent social media posts. Instead, be
vigilant about their time and serve them
valuable posts at timely intervals.
Wasting time on those who don't want to
This is why understanding audience
demographics is important. If you don't know
who your target audience is or what they want
to know, all your efforts are going
unrecognized and unappreciated.
Relying too much on a single platform or
channel is never a good idea. The more diverse
your social media strategy is the better results
you will get.
Undermining traditional marketing strategies.
Digital marketers often underestimate the
potential of traditional marketing. But most of
those old-school strategies are still applicable
today (technology changes but people don't) .
Hence, it is wise to get acquainted with
traditional tactics that are around and honed
Retreating social media efforts too soon.
Don’t be impatient with social media. Building
a social media community may not be a
runaway success on day one or even after a
month or two. It could take longer. Always
keep this possibility in mind and do not pull
the plug on the effort too soon.
Not rewarding active followers/fans.
If you assume that your audience will
participate generously and on social media
without any return, you’re wrong. It is always
important to incentivize, recognize, appreciate
and reward the contribution of followers or
Buying fake fans to bolster your social media
profile in order to appear more influential
than you really are is a mistake that can go
terribly wrong, resulting in account suspension
or worst , social media catastrophe for the
Lacking documented social media strategy.
If you are not running a documented social
media marketing strategy, you’re doomed
already. It is impossible to run and execute a
successful marketing campaign without a
proper plan in place. The social media person
must understand the nature of business,
purpose of campaign and how everything pulls
Being blindsided to the risk of social media
No matter how vigilant you are, crisis will
happen now and then. Even the slightest
mistake can gain mass traction and go out of
control if you fail to plan for the worst. But if
you are ready to tackle such issues, it is much
easier to contain and walk out of the situation
Choosing the wrong social media voice.
Don’t assign social media management to
someone who lacks passion. Instead, hire
someone who can commit time and efforts
that are required to build a thriving social
media realm. The social media voice must
know different platforms inside out.
Butchering spellings for the sake of word count.
Being a reputable business means being more
vigilant with your spellings and grammar. An
individual can use abbreviations or slang on
social media to minimize the word count but
as a business, you can immediately lose
credibility if a word or spelling goes wrong. So
better be smart than sorry.
Treating influencers the way you treat PR
Although influencers share a lot in common
with the mainstream press, the reality is that
the social web is different. Social media
influencers anticipate you to engage with them
on their own terms, respecting the boundaries
that they operate in.
There’s always something happening on social
media, stay tuned for more.