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12 Social Media Marketing Mistakes To Steer Clear Of!

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Marketers are no magicians. Like all other people, marketers make mistakes. Sometimes these mistakes go missing into the crowd but sometimes these mistakes stay and make sure that the brand remembers it as well. And in an ycase, these mistakes leave their mark on the brand and the society.

Here's a collection of 12 rookie social media mistakes that every marketer should avoid...

Published in: Social Media, Marketing
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12 Social Media Marketing Mistakes To Steer Clear Of!

  1. 1. 12 Social Media Marketing Mistakes To Steer Clear Of!
  2. 2. Not valuing audience's time. @AyeshaAmbreen
  3. 3. Don't bombard your audience with frequent social media posts. Instead, be vigilant about their time and serve them valuable posts at timely intervals. @AyeshaAmbreen
  4. 4. Wasting time on those who don't want to listen. @AyeshaAmbreen
  5. 5. This is why understanding audience demographics is important. If you don't know who your target audience is or what they want to know, all your efforts are going unrecognized and unappreciated. @AyeshaAmbreen
  6. 6. Putting all eggs in one basket. @AyeshaAmbreen
  7. 7. Relying too much on a single platform or channel is never a good idea. The more diverse your social media strategy is the better results you will get. @AyeshaAmbreen
  8. 8. Undermining traditional marketing strategies. @AyeshaAmbreen
  9. 9. Digital marketers often underestimate the potential of traditional marketing. But most of those old-school strategies are still applicable today (technology changes but people don't) . Hence, it is wise to get acquainted with traditional tactics that are around and honed since long. @AyeshaAmbreen
  10. 10. Retreating social media efforts too soon. @AyeshaAmbreen
  11. 11. Don’t be impatient with social media. Building a social media community may not be a runaway success on day one or even after a month or two. It could take longer. Always keep this possibility in mind and do not pull the plug on the effort too soon. @AyeshaAmbreen
  12. 12. Not rewarding active followers/fans. @AyeshaAmbreen
  13. 13. If you assume that your audience will participate generously and on social media without any return, you’re wrong. It is always important to incentivize, recognize, appreciate and reward the contribution of followers or fans.
  14. 14. Paying for fake followers. @AyeshaAmbreen
  15. 15. Buying fake fans to bolster your social media profile in order to appear more influential than you really are is a mistake that can go terribly wrong, resulting in account suspension or worst , social media catastrophe for the business. @AyeshaAmbreen
  16. 16. Lacking documented social media strategy. @AyeshaAmbreen
  17. 17. If you are not running a documented social media marketing strategy, you’re doomed already. It is impossible to run and execute a successful marketing campaign without a proper plan in place. The social media person must understand the nature of business, purpose of campaign and how everything pulls together. @AyeshaAmbreen
  18. 18. Being blindsided to the risk of social media crisis. @AyeshaAmbreen
  19. 19. No matter how vigilant you are, crisis will happen now and then. Even the slightest mistake can gain mass traction and go out of control if you fail to plan for the worst. But if you are ready to tackle such issues, it is much easier to contain and walk out of the situation with poise. @AyeshaAmbreen
  20. 20. Choosing the wrong social media voice. @AyeshaAmbreen
  21. 21. Don’t assign social media management to someone who lacks passion. Instead, hire someone who can commit time and efforts that are required to build a thriving social media realm. The social media voice must know different platforms inside out. @AyeshaAmbreen
  22. 22. Butchering spellings for the sake of word count. @AyeshaAmbreen
  23. 23. Being a reputable business means being more vigilant with your spellings and grammar. An individual can use abbreviations or slang on social media to minimize the word count but as a business, you can immediately lose credibility if a word or spelling goes wrong. So better be smart than sorry. @AyeshaAmbreen
  24. 24. Treating influencers the way you treat PR Journalists. @AyeshaAmbreen
  25. 25. Although influencers share a lot in common with the mainstream press, the reality is that the social web is different. Social media influencers anticipate you to engage with them on their own terms, respecting the boundaries that they operate in. @AyeshaAmbreen
  26. 26. There’s always something happening on social media, stay tuned for more.

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