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SEO for Video Content


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Strategies, tips & techniques for getting your video content properly indexed by the major search engines.

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SEO for Video Content

  1. 1. SEO for VideosStrategies, Tips, & TechniquesJuly 6, 2012
  2. 2. SEO Primer
  3. 3. WHY IS SEO IMPORTANT? July 6, 2012 © Ayantek, LLC Confidential 3
  4. 4. SEO BENEFITS July 6, 2012 © Ayantek, LLC Confidential 4
  5. 5. FACTORS THAT IMPROVE SEO July 6, 2012 © Ayantek, LLC Confidential 5
  7. 7. AN ROI BASED APPROACH TO VIDEO SEO1• Defining a concrete SEO project plan that includes crisp goals and clear metrics that will be used to track the progress towards these goals.• Choosing specific, finite SEO improvements that have a defined beginning and end.• Benchmarking your current performance across major search engines.• Investing in analytical tools to gain deeper insight into your SEO performance.• Iterating on your improvements over time by defining additional projects that allow you to continue making incremental gains. July 6, 2012 © Ayantek, LLC Confidential 7
  8. 8. MANAGE YOUR CONTENT• Incorporate related links, articles, blog posts, photos, audio—every type of content on your site—around your videos to build context.• Ensure that the contextual content is dynamically driven, so it can be associated with the video currently playing.• Incorporate community features to drive traffic and retention, encourage cross-linking, and leverage your audience for new content types.• Prominently position “Get link,” “Grab code,” and “Email to a Friend” calls-to-action.• Ensure that these links point back to pages you have optimized. July 6, 2012 © Ayantek, LLC Confidential 8
  9. 9. ORCHESTRATING LINK BUILDING• Generating inbound links remains one of the best methods for improving your ranking in video search results• Choose short & compelling titles• Make it easy for users to grab the embed code to embed the video• Allow social bookmarking• Foster commentary through comments & ratings• RSS feeds, MRSS feeds, email to friend, video links• Video Sitemap July 6, 2012 © Ayantek, LLC Confidential 9
  10. 10. STRUCTURAL PRACTICES• HTML Definitions  H1 Tags  Meta description tag  Meta keywords tags  Video Name & Description  Tag clouds  Anchor text• Video Definitions  Video navigation  “now playing” information  Unique URLs for each video  Minimize usage of pop-ups July 6, 2012 © Ayantek, LLC Confidential 10
  11. 11. ADDITIONAL READING & REFERENCES1. Brightcove Video SEO Playbook2. indexable3. way-connect-customers4. title-players5. business July 6, 2012 © Ayantek, LLC Confidential 11
  12. 12. THANK YOU!W: www.ayantek.comB: blog.ayantek.comT:, LLCDigital Solutions for Market LeadershipWeb | Mobile | Search | Social Media