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Hcap introduction 2018 (2)


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Hcap introduction 2018 (2)

  1. 1. Introduction of Hakuhodo Consulting Asia Pacific 2018
  2. 2. 1 Corporate Profile Company Name HAKUHODO CONSULTING INC. (abbreviation: HCI) Business Lines Brand and Business Consulting Representatives President & CEO, Executive Creative Director: Yoshiharu Kiba Co-CEO: Tasuku Yamanokuchi Established April 3, 2001 Capital 100 million yen Bases Tokyo, Osaka and Singapore Head-count 60 (as of January, 2017) – Japan:50, Singapore:10 1
  3. 3. 2 Our philosophy Branding Growth Leveraging the brand to realize business growth Branding is not only about brand communication, but also about the business growth 2
  4. 4. 3 Our uniqueness By integrating Business and Consumer perspectives, deliver comprehensive consulting services for branding growth Corporate Insight Logical thinking Quantitative Analysis Past & Present Consumer Insight Creative thinking Qualitative Analysis Future Consumer Perspective Business Perspective Capabilities from Consulting firms Capabilities from Hakuhodo Brand Strategy & Execution for sustainable business growth 3
  5. 5. 4 Hakuhodo Consulting Asia Pacific (Singapore office) By collaborating with HCI, Hakuhodo Local Network as well as Asian experts, facilitate client's HQ, RHQ, and Local, and co-nurture brand values in the region Asian Experts Hakuhodo Consulting Asia Pacific @Singapore (HCAP) Regional HQ Client Taiwan Thailand Malaysia Indonesia Vietnam Hakuhodo Consulting Inc @Tokyo (HCI) HQ in Japan Hakuhodo @Tokyo Local Local Local Local Local Hakuhodo Consulting Marketing Leadership Creative PR 4
  6. 6. 5 HCAP’s capabilities Starting with consumer (and other stakeholders) understandings, develop brand strategy, install brand management, and implement strategy In-depth Asian Consumer Insight Strategic Brand Management Brand Strategy Implementation • Privilege in-house knowledge • Exploratory Research Methodology • Collective from diverse backgrounds • Heritage of HCI’s Brand Experiences • C-level Strategic Brand Frameworks • Analytical Brand KPI Management • Brand Experience Design • Consistent MAROM implementation • Brand activities for internal people 5
  7. 7. 6 HCAP’s work For four years since established in 2013, we have a range of project engagements from consumer insights to the brand management in different industries across Asian countries MARCOM Strategy, Brand KPI Management Industry | AUTOMOBILE Area | VIETNAM Market Entry Strategy Industry | PACKAGED FOOD Area | INDONESIA New Product Development Industry | AUTOMOBILE Area | ASEAN B2B Brand Visioning Industry | ELECTRIC APPLIANCE Area | GLOBAL Brand Architecture Strategy Industry | PACKAGED FOOD Area | ASEAN Consumer Insight Study Industry | AUTOMOBILE Area | INDONESIA, PHILIPPINES B2C Brand Visioning Industry | HOME APPLIANCE Area | ASEAN New Product Development Industry | BEVERAGE Area | THAILAND Market Entry Strategy Industry | COSMETICS Area | SINGAPORE Brand Guidelines Development Industry | PACKAGED FOOD Area | INDONESIA, VIETNAM Consumer Insight Study Industry | COSMETICS Area | THAILAND, CHINA Brand Tracking Industry | AUTOMOBILE Area | 16 ASIAN COUNTRIES 6
  8. 8. 7 Director’s profile 1/2 • Joined Hakuhodo Inc. in 1992 and worked as a strategic planner • After transferring to one of the leading Internet venture company in Japan, joined Hakuhodo Consulting Inc • has been engaged in more than 100 projects for marketing strategy, business planning, and brand management to mainly Japanese leading companies • Since 2013, has been additionally responsible for management of Hakuhodo Consulting Asia Pacific in Singapore as a managing director • MS from Waseda University (majored in marketing science) • MBA from The University of Chicago Booth school. Yoshihiro YOSHIDA Managing Director Hakuhodo Consulting Asia Pacific
  9. 9. 8 Director’s profile 2/2 • After corporate accounting division, space design division, and Brand Innovation Design division at Hakuhodo Inc, joined Hakuhodo Consulting Asia Pacific in June, 2016 • has been engaged in diverse range of projects as brand experience design, experimental consumer surveys (ethnography, neuro science,..etc.) , and corporate/product branding for leading Japanese companies in different industries • Also has been involved in curriculum development for innovation education program at The University of Tokyo • MS from Waseda University (majored in Architecture) Hideyuki SUEHIRO Director Hakuhodo Consulting Asia Pacific
  10. 10. 9 Hakuhodo Consulting Asia Pacific • Established in January 15, 2013 • A subsidiary owned by Hakuhodo Consulting Inc. • Located at 8 Shenton way, #33-01 AXA Tower, Singapore • 8 consultants (including 2 directors) and 2 admin staff (as of Jan, 2018)