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CONTENT MARKETING

TREND WATCH: 2014 and beyond
#royalcontent
@axonnmedia

Fergus Parker
#royalcontent
A way of creating
and sharing
content to
promote an idea,
engage an
audience and spur
them to action.
#royalcontent
What’s the most important component
of successful Content Marketing?
• Quality content
• Connection with your audience
• C...
LOOKING BACK

#royalcontent
2004

#royalcontent
2005

#royalcontent
2006

#royalcontent
2007

#royalcontent
2011

#royalcontent
90%

of the world’s information
today has been created

in the last 2 years

(source: IBM)

#royalcontent
(source: CMI/MarketingProfs)

#royalcontent
58% of
marketers will spend
more on content next year

(source: CMI/MarketingProfs)

#royalcontent
#royalcontent
#royalcontent
#royalcontent
#royalcontent
WHAT NEXT?

#royalcontent
To what degree will content marketing
strategies change in the next 18 months?

• Change significantly
• Marginal change
•...
WHAT NEXT?

#royalcontent
Content
is KING!

#royalcontent
Content is NOT King
Image: SBS

#royalcontent
Content is the
KINGDOM
#royalcontent
By 2020...

over 50 BILLION
connected devices globally

#royalcontent
#royalcontent
#royalcontent
Word cloud

#royalcontent
#royalcontent
THE FUTURE

#royalcontent
PERSONALISATION
Customer content journey

#royalcontent
VISUAL

(source: Mind Tools)
#royalcontent
#royalcontent
THE FUTURE

#royalcontent
USER EXPERIENCE
How do you

make BIG
data small
again?

#royalcontent
MOBILE
1.08bn
of the world’s

4 billion
phones are

SMART

PHONES
(source: Microsoft)

#royalcontent
Device ownership as % of global
population by the end of the year:

source:
BI Intelligence

#royalcontent
MOBILE
91%

of mobile internet access is

SOCIAL

#royalcontent
#royalcontent

#royalcontent
Questions?
#royalcontent
@axonnmedia

@contentplus
@newsreach

http://bit.ly/UKcontentmarketing2013
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Content Marketing Show 2013: The Future of Content Marketing in 2014

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What does the future hold for content marketing? Axonn Media CEO Fergus Parker spoke at the Content Marketing Show in London in November 2013 about the key trends for the industry in 2014, and what marketers can do to prepare their strategies for these.

He says that content is no longer king; it is the kingdom in which we all live. The new king is connection, with context as the queen and technology as the royal household.

Other topics discussed include mobile, big data, social, budgets and brand reputation.

Published in: Business, Technology

Content Marketing Show 2013: The Future of Content Marketing in 2014

  1. 1. CONTENT MARKETING TREND WATCH: 2014 and beyond #royalcontent @axonnmedia Fergus Parker
  2. 2. #royalcontent
  3. 3. A way of creating and sharing content to promote an idea, engage an audience and spur them to action. #royalcontent
  4. 4. What’s the most important component of successful Content Marketing? • Quality content • Connection with your audience • Context in which the content is presented • The technology behind it • Something else…!? #royalcontent
  5. 5. LOOKING BACK #royalcontent
  6. 6. 2004 #royalcontent
  7. 7. 2005 #royalcontent
  8. 8. 2006 #royalcontent
  9. 9. 2007 #royalcontent
  10. 10. 2011 #royalcontent
  11. 11. 90% of the world’s information today has been created in the last 2 years (source: IBM) #royalcontent
  12. 12. (source: CMI/MarketingProfs) #royalcontent
  13. 13. 58% of marketers will spend more on content next year (source: CMI/MarketingProfs) #royalcontent
  14. 14. #royalcontent
  15. 15. #royalcontent
  16. 16. #royalcontent
  17. 17. #royalcontent
  18. 18. WHAT NEXT? #royalcontent
  19. 19. To what degree will content marketing strategies change in the next 18 months? • Change significantly • Marginal change • No change • Don’t know... Help! #royalcontent
  20. 20. WHAT NEXT? #royalcontent
  21. 21. Content is KING! #royalcontent
  22. 22. Content is NOT King Image: SBS #royalcontent
  23. 23. Content is the KINGDOM #royalcontent
  24. 24. By 2020... over 50 BILLION connected devices globally #royalcontent
  25. 25. #royalcontent
  26. 26. #royalcontent
  27. 27. Word cloud #royalcontent
  28. 28. #royalcontent
  29. 29. THE FUTURE #royalcontent
  30. 30. PERSONALISATION Customer content journey #royalcontent
  31. 31. VISUAL (source: Mind Tools) #royalcontent
  32. 32. #royalcontent
  33. 33. THE FUTURE #royalcontent
  34. 34. USER EXPERIENCE How do you make BIG data small again? #royalcontent
  35. 35. MOBILE 1.08bn of the world’s 4 billion phones are SMART PHONES (source: Microsoft) #royalcontent
  36. 36. Device ownership as % of global population by the end of the year: source: BI Intelligence #royalcontent
  37. 37. MOBILE 91% of mobile internet access is SOCIAL #royalcontent
  38. 38. #royalcontent #royalcontent
  39. 39. Questions? #royalcontent @axonnmedia @contentplus @newsreach http://bit.ly/UKcontentmarketing2013

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