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Brilliantly Simple: 50 content marketing statistics to blow your mind

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What is content marketing and why is everyone doing it? Marketers know they should be doing content marketing, but many are still struggling to sell the idea to the people deciding about budgets in their organisations.

Here we have 50 compelling content marketing statistics that will make a clear case for the need for effective content marketing in your organisation.

Click, enjoy, share and let us know your thoughts!

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Brilliantly Simple: 50 content marketing statistics to blow your mind

  1. 1. @axonnmedia Brilliantly Simple: 50 content marketing statistics to b l o w y o u r m i n d
  2. 2. @axonnmedia 78%of CMOs think custom content is the future of marketing (Source: Demand Metric) http://bit.ly/1f4nB9G
  3. 3. @axonnmedia B2B companies with blogs generate 67% more leads on average (Source: Fat Joe) http://bit.ly/1nTq8Vz
  4. 4. @axonnmedia 62% of companies outsource content marketing (Source: Fat Joe) http://bit.ly/1nTq8Vz
  5. 5. @axonnmedia 73% of online consumers get frustrated with websites when content appears that has nothing to do with their interests (Source: Hubspot) http://bit.ly/UrPsuv
  6. 6. @axonnmedia (Source: Axonn Research) http://bit.ly/1rrMxPz
  7. 7. @axonnmedia 71% of people access social media via their mobile devices (Source: Adobe) http://adobe.ly/1i5GybP
  8. 8. @axonnmedia 89% 89% of businesses create content for social media platforms (Source: Axonn Media) http://bit.ly/1rrMxPz
  9. 9. @axonnmedia 32% of brand mentions on Twitter are food and drink related (Source: Econsultancy via Brandwatch) http://bit.ly/1dUFgCW
  10. 10. @axonnmedia 52% of UK consumers are motivated to subscribe via email to receive discounts and money-off promotions (Source: Econsultancy) http://bit.ly/1A4QwFA
  11. 11. @axonnmedia 65% of business travellers book travel directly on company websites more often than through online travel agencies ( Source: Google ThinkInsights) http://bit.ly/1fsP5c6
  12. 12. @axonnmedia Content marketing efforts are twice as likely to target luxury travellers as budget travellers (Source: Axonn Media) http://bit.ly/1neaPva
  13. 13. @axonnmedia 41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page (Source: ResearchScape) http://bit.ly/WCuQ4A
  14. 14. @axonnmedia Over of telecoms companies plan to use social to engage loyal customers by 2015 (Source: Lithium Technologies) http://bit.ly/1kbvErQ 80%
  15. 15. @axonnmedia All healthcare professionals surveyed watch product demonstration videos (Source: Google ThinkInsights) http://bit.ly/Unnf8r
  16. 16. @axonnmedia 93% of recruiters and 38% of job seekers are using LinkedIn (Source: MyCleverAgency) http://bit.ly/WCuXgB
  17. 17. @axonnmedia 94% of recruiters use or plan to use social media in the recruitment efforts (Source: Jobvite Survey) http://bit.ly/1c25m4B
  18. 18. @axonnmedia (Source: Jobvite Survey) http://bit.ly/1c25m4B Recruiters reported a 49% increase in the quality of candidates when using social media to recruit
  19. 19. @axonnmedia 70%of marketers say content marketing has increased awareness of their brands (Source: BusinessBolts) http://bit.ly/1lsaG4G
  20. 20. @axonnmedia The use of content marketing in the housing industry increased by 70% in 2013 (Source: Guardian) http://bit.ly/1mD3twf
  21. 21. @axonnmedia 39%of marketers have no strategy for mobile email (Source: Econsultancy) http://bit.ly/1neg9Pd
  22. 22. @axonnmedia 59% of companies are integrating email and social channels together (Source: Hubspot via Econsultancy) http://bit.ly/IRcFBl
  23. 23. @axonnmedia of marketers generated a lead from Facebook in 201352% (Source: HubSpot) http://bit.ly/1h7bcT
  24. 24. @axonnmedia 85% of marketers who employ a content marketing strategy do so for brand awareness, and 70% agree that it drives sales leads (Source: Wearecouch) http://bit.ly/1mD8THu
  25. 25. @axonnmedia Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement. (Source: Buffer) http://bit.ly/18If11g
  26. 26. @axonnmedia 35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon or discount (Source: Buffer) http://bit.ly/IJSk07
  27. 27. @axonnmedia of companies rely solely on desktop sites to showcase their content (Source: Uberflip via Adobe) 45% http://bit.ly/1tyVvKf
  28. 28. @axonnmedia 25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour (Source: Spredfast) http://bit.ly/1tyVXs1
  29. 29. @axonnmedia 66% of consumers have made an online purchase as a result of email marketing (Source: DMA) http://bit.ly/1mvqy89
  30. 30. @axonnmedia Brand advocates are 70% more likely to be seen as a good source of info by people around them (Source: Branderati) http://bit.ly/1jUQw68
  31. 31. @axonnmedia 90%of shoppers write something positive about their purchasing experience (Source: Branderati) http://bit.ly/1jUQw68
  32. 32. @axonnmedia (Source: Branderati) http://bit.ly/1jUQw68 Customers referred by other customers have a higher retention rate 37%
  33. 33. @axonnmedia Brands that create 15 new blog posts a month average 1,200 new leads per month (State of Inbound Marketing) http://bit.ly/1nTyagU
  34. 34. @axonnmedia Blogs produce low-cost leads for 24% of marketers (Source: HubSpot) http://bit.ly/1h7bcT0
  35. 35. @axonnmedia 23% of marketers invested in blogs for 2013 - a 9% increase from 2012 (Source: HubSpot) http://bit.ly/1h7bcT0
  36. 36. @axonnmedia 90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic (Source ContentPlus) http://bit.ly/Unq0GV
  37. 37. @axonnmedia 71% of companies use news articles to keep their customers updated (Source: Axonn Research) http://bit.ly/1rrMxPz
  38. 38. @axonnmedia (Source: Reuters Institute for the Study of Journalism) http://bit.ly/1l86Qzb 24% of UK smartphone users access news mainly through this device – up from 15% the previous year
  39. 39. @axonnmedia 1 in 3 18–34 year olds access news mainly through a smartphone (Source: RISJ) http://bit.ly/1l86Qzb
  40. 40. @axonnmedia 39% of people now use more than two digital devices to access news (Source: RISJ) http://bit.ly/1l86Qzb
  41. 41. @axonnmedia Articles with images get 94% more views (Source: Jeff Bullas) http://bit.ly/1ltwUnk
  42. 42. @axonnmedia Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800% (Source: Google) http://bit.ly/1z0VW2X
  43. 43. @axonnmedia 83% of learning is done visually (Source: Plume & Post) http://bit.ly/1nepnej
  44. 44. @axonnmedia 93% of communication is non-verbal (Source: Plume & Post) http://bit.ly/1nepnej
  45. 45. @axonnmedia People follow directions with illustrations and text 323% better than those without (Source: Microsoft via Levie and Lentz) http://bit.ly/Us0Mqy
  46. 46. @axonnmedia More than 50% of enterprises are interested in producing white papers for lead generation purposes (Source: NewsReach) http://bit.ly/1mDgLZA
  47. 47. @axonnmedia 65% of people share videos via social media (Source: Axonn Media) http://bit.ly/WBIO6t
  48. 48. @axonnmedia 7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content (Source: Axonn Media) http://bit.ly/WBIO6t
  49. 49. @axonnmedia 60% of visitors watch video content before reading text on the same web page (Source: Diode Digital) http://bit.ly/1lLfIfe
  50. 50. @axonnmedia Almost 1 in 5 people watch videos to do with their work (Source: Axonn Media) http://bit.ly/WBIO6t
  51. 51. @axonnmedia Every 9 days more content is uploaded to YouTube than the BBC’s television output across its entire history (Source: Marc Blank-Settle BBC college of Journalism) http://bit.ly/1p9TpMS
  52. 52. For more good stuff, subscribe to our newsletter: go.axonn.co.uk/newsletter
  53. 53. inbound@axonn.co.uk

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