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Brilliantly Simple: 50 content marketing statistics to blow your mind


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What is content marketing and why is everyone doing it? Marketers know they should be doing content marketing, but many are still struggling to sell the idea to the people deciding about budgets in their organisations.

Here we have 50 compelling content marketing statistics that will make a clear case for the need for effective content marketing in your organisation.

Click, enjoy, share and let us know your thoughts!
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Brilliantly Simple: 50 content marketing statistics to blow your mind

  1. 1. @axonnmedia Brilliantly Simple: 50 content marketing statistics to b l o w y o u r m i n d
  2. 2. @axonnmedia 78%of CMOs think custom content is the future of marketing (Source: Demand Metric)
  3. 3. @axonnmedia B2B companies with blogs generate 67% more leads on average (Source: Fat Joe)
  4. 4. @axonnmedia 62% of companies outsource content marketing (Source: Fat Joe)
  5. 5. @axonnmedia 73% of online consumers get frustrated with websites when content appears that has nothing to do with their interests (Source: Hubspot)
  6. 6. @axonnmedia (Source: Axonn Research)
  7. 7. @axonnmedia 71% of people access social media via their mobile devices (Source: Adobe)
  8. 8. @axonnmedia 89% 89% of businesses create content for social media platforms (Source: Axonn Media)
  9. 9. @axonnmedia 32% of brand mentions on Twitter are food and drink related (Source: Econsultancy via Brandwatch)
  10. 10. @axonnmedia 52% of UK consumers are motivated to subscribe via email to receive discounts and money-off promotions (Source: Econsultancy)
  11. 11. @axonnmedia 65% of business travellers book travel directly on company websites more often than through online travel agencies ( Source: Google ThinkInsights)
  12. 12. @axonnmedia Content marketing efforts are twice as likely to target luxury travellers as budget travellers (Source: Axonn Media)
  13. 13. @axonnmedia 41% of respondents who interact with their insurance provider on social media ‘like’ the insurer’s Facebook page (Source: ResearchScape)
  14. 14. @axonnmedia Over of telecoms companies plan to use social to engage loyal customers by 2015 (Source: Lithium Technologies) 80%
  15. 15. @axonnmedia All healthcare professionals surveyed watch product demonstration videos (Source: Google ThinkInsights)
  16. 16. @axonnmedia 93% of recruiters and 38% of job seekers are using LinkedIn (Source: MyCleverAgency)
  17. 17. @axonnmedia 94% of recruiters use or plan to use social media in the recruitment efforts (Source: Jobvite Survey)
  18. 18. @axonnmedia (Source: Jobvite Survey) Recruiters reported a 49% increase in the quality of candidates when using social media to recruit
  19. 19. @axonnmedia 70%of marketers say content marketing has increased awareness of their brands (Source: BusinessBolts)
  20. 20. @axonnmedia The use of content marketing in the housing industry increased by 70% in 2013 (Source: Guardian)
  21. 21. @axonnmedia 39%of marketers have no strategy for mobile email (Source: Econsultancy)
  22. 22. @axonnmedia 59% of companies are integrating email and social channels together (Source: Hubspot via Econsultancy)
  23. 23. @axonnmedia of marketers generated a lead from Facebook in 201352% (Source: HubSpot)
  24. 24. @axonnmedia 85% of marketers who employ a content marketing strategy do so for brand awareness, and 70% agree that it drives sales leads (Source: Wearecouch)
  25. 25. @axonnmedia Shorter Facebook posts get 23% more interaction. Keeping your posts below 250 characters can get you 60% more engagement. (Source: Buffer)
  26. 26. @axonnmedia 35% of Facebook fans like a page so they can participate in contests and 42% of fans like a page to get a coupon or discount (Source: Buffer)
  27. 27. @axonnmedia of companies rely solely on desktop sites to showcase their content (Source: Uberflip via Adobe) 45%
  28. 28. @axonnmedia 25% of consumers who complain to brands on Facebook or Twitter expect a response within 1 hour (Source: Spredfast)
  29. 29. @axonnmedia 66% of consumers have made an online purchase as a result of email marketing (Source: DMA)
  30. 30. @axonnmedia Brand advocates are 70% more likely to be seen as a good source of info by people around them (Source: Branderati)
  31. 31. @axonnmedia 90%of shoppers write something positive about their purchasing experience (Source: Branderati)
  32. 32. @axonnmedia (Source: Branderati) Customers referred by other customers have a higher retention rate 37%
  33. 33. @axonnmedia Brands that create 15 new blog posts a month average 1,200 new leads per month (State of Inbound Marketing)
  34. 34. @axonnmedia Blogs produce low-cost leads for 24% of marketers (Source: HubSpot)
  35. 35. @axonnmedia 23% of marketers invested in blogs for 2013 - a 9% increase from 2012 (Source: HubSpot)
  36. 36. @axonnmedia 90% of UK marketers publish news articles on their sites, making it the most-used content marketing tactic (Source ContentPlus)
  37. 37. @axonnmedia 71% of companies use news articles to keep their customers updated (Source: Axonn Research)
  38. 38. @axonnmedia (Source: Reuters Institute for the Study of Journalism) 24% of UK smartphone users access news mainly through this device – up from 15% the previous year
  39. 39. @axonnmedia 1 in 3 18–34 year olds access news mainly through a smartphone (Source: RISJ)
  40. 40. @axonnmedia 39% of people now use more than two digital devices to access news (Source: RISJ)
  41. 41. @axonnmedia Articles with images get 94% more views (Source: Jeff Bullas)
  42. 42. @axonnmedia Between 2011 and 2013 the search volume for ‘infographics’ on Google has increased over 800% (Source: Google)
  43. 43. @axonnmedia 83% of learning is done visually (Source: Plume & Post)
  44. 44. @axonnmedia 93% of communication is non-verbal (Source: Plume & Post)
  45. 45. @axonnmedia People follow directions with illustrations and text 323% better than those without (Source: Microsoft via Levie and Lentz)
  46. 46. @axonnmedia More than 50% of enterprises are interested in producing white papers for lead generation purposes (Source: NewsReach)
  47. 47. @axonnmedia 65% of people share videos via social media (Source: Axonn Media)
  48. 48. @axonnmedia 7 in 10 consumers said their perception of a brand was positively altered after seeing interesting video content (Source: Axonn Media)
  49. 49. @axonnmedia 60% of visitors watch video content before reading text on the same web page (Source: Diode Digital)
  50. 50. @axonnmedia Almost 1 in 5 people watch videos to do with their work (Source: Axonn Media)
  51. 51. @axonnmedia Every 9 days more content is uploaded to YouTube than the BBC’s television output across its entire history (Source: Marc Blank-Settle BBC college of Journalism)
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