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All you need to know about Google's Panda 4.0 algorithm update

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All you need to know about Google's Panda 4.0 algorithm update

  1. 1. Google Updates Panda and Payday Loans Kenny Davies Content optimisation specialist @kenny_davies
  2. 2. What does Panda do? If a site has thin, similar, duplicate content, and/or any “SEO pages” it will be at a high risk of getting a penalty in this and future Panda updates. If duplicate content exists, I recommend adding more value to it. No two pages should have similar content, but if they do, combine the pages into one high value page.
  3. 3. Panda 4.0 •Panda 4.0, is a huge update to the algorithm with around 7.5% impact on English queries •Panda as Mentioned by Cutts a few months back will help more sites recover.
  4. 4. More Panda •Google's numbering scheme suggests that Panda 4.0 is a major update, which means that it is both an algorithmic update and a data refresh. •We should expect rankings to fluctuate - keep an eye on analytics and SEMRush
  5. 5. eBay lost out… •Why the drop? •Category pages, this will become increasingly more important on e commerce sites
  6. 6. Payday Loans 2.0 This is the second version of the Payday Loan Algorithm, and it takes action towards websites that contain spammy keywords like: ● “payday loans,” ● adult themed/pornographic keywords and ● other spammy keywords. It only impacted 0.2% of English queries, any Payday loan clients should be checked.
  7. 7. For more detail about how Google’s latest Panda 4.0 update affects you, read the blog post below: All you need to know about the new Google algorithm Panda 4.0 @kenny_davies

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