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Marsha Collier
@marshacollier
FOLLOWERS / 198,910 SOCIAL AUTHORITY / 89
BIO / Author 48 : Social Media, eCommerce, eBay, C...
Alvin Lindsay
@alvinlindsay21
FOLLOWERS / 105,841 SOCIAL AUTHORITY / 88
BIO / Entrepreneur. Tips for online business. The ...
Sam Hurley
@sam___hurley
FOLLOWERS / 153,933 SOCIAL AUTHORITY / 83
BIO / The Guy Who Went From 'Nobody' to #1 Marketing In...
Rand Fishkin
@randfish
FOLLOWERS / 392,524 SOCIAL AUTHORITY / 81
BIO / Moz founder, author, feminist, husband to @everywhe...
Neil Patel
@neilpatel
FOLLOWERS / 272,969 SOCIAL AUTHORITY / 81
BIO / Entrepreneur, investor & influencer. Columnist for F...
Neal Schaffer
@nealschaffer
FOLLOWERS / 194,113 SOCIAL AUTHORITY / 81
BIO / I help businesses generate ROI from social med...
Larry Kim
@larrykim
FOLLOWERS / 741,381 SOCIAL AUTHORITY / 80
BIO / CEO of @mobilemonkey_, Founder @WordStream. Top
Column...
Jeff Bullas
@jeffbullas
FOLLOWERS / 555,859 SOCIAL AUTHORITY / 80
BIO / #1 Content Marketing Influencer,Social Media Marke...
Joe Martin
@joedmarti
FOLLOWERS / 47,720 SOCIAL AUTHORITY / 76
BIO / Social analytics lead & evangelist @Adobe |
Husband/D...
Glen Gilmore
@glengilmore
FOLLOWERS / 320,911 SOCIAL AUTHORITY / 74
BIO / TIME "man of action" http://goo.gl/KlSPW FORBES ...
Ann Handley
@marketingprofs
FOLLOWERS / 417,555 SOCIAL AUTHORITY / 73
BIO / Head of Content at MarketingProfs; author of t...
Seth Godin
@thisissethsblog
FOLLOWERS / 629,486 SOCIAL AUTHORITY / 72
BIO / Author, blogger, a lifetime of projects. This ...
Jay Baer
@jaybaer
FOLLOWERS / 254,751 SOCIAL AUTHORITY / 71
BIO / Keynote speaker & emcee. NY Times best-selling author.
P...
Chris Brogan
@chrisbrogan
FOLLOWERS / 355,604 SOCIAL AUTHORITY / 70
BIO / NYT Bestselling author & business advisor. Proje...
Jonathan Gebauer
@jogebauer
FOLLOWERS / 165,475 SOCIAL AUTHORITY / 70
BIO / Marketer, Blogger, Influencer? Marketing Blogg...
Mark Ritson
@markritson
FOLLOWERS / 74,447 SOCIAL AUTHORITY / 69
BIO / Marketing professor and columnist. Occasionally doe...
Michelle Killebrew
@shellkillebrew
FOLLOWERS / 46,155 SOCIAL AUTHORITY / 69
BIO / #CMO @nomiku, TEDx, Digital Technologist...
Karen McGrane
@karenmcgrane
FOLLOWERS / 42,583 SOCIAL AUTHORITY / 69
BIO / On a good day, I make the web more awesome. On ...
Michael Brenner
@brennermichael
FOLLOWERS / 92,300 SOCIAL AUTHORITY / 68
BIO / Sought-after keynote speaker, author, and C...
Brian Clark
@brianclark
FOLLOWERS / 186,242 SOCIAL AUTHORITY / 68
BIO / Writer, traveler, entrepreneur. Click the bio link...
Jan Gordon
@janlgordon
FOLLOWERS / 29,908 SOCIAL AUTHORITY / 68
BIO / Top 20 #Socialmedia Global #Influencer2017 | CEO of
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Aleyda Solis
@aleyda
FOLLOWERS / 49,672 SOCIAL AUTHORITY / 68
BIO / International SEO Consultant, Speaker & Author. @Orain...
Martin Jones
@martinjonesaz
FOLLOWERS / 258,950 SOCIAL AUTHORITY / 67
BIO / Leading #social & #content marketer Top 100 So...
Lee Odden
@leeodden
FOLLOWERS / 104,408 SOCIAL AUTHORITY / 67
BIO / CEO @TopRank Marketing. Author, Speaker & Consultant o...
Christoph Trappe
@ctrappe
FOLLOWERS / 113,838 SOCIAL AUTHORITY / 67
BIO / Organizational storytelling coach | Keynote spea...
Aaron Orendorff
@iconicontent
FOLLOWERS / 25,446 SOCIAL AUTHORITY / 67
BIO / Forbes Top 25 Marketing Influencer. Content M...
Ruth Burr Reedy
@ruthburr
FOLLOWERS / 9,570 SOCIAL AUTHORITY / 67
BIO / SEO, data-driven marketer and grilled cheese sandw...
Mark Schaefer
@markwschaefer
FOLLOWERS / 162,860 SOCIAL AUTHORITY / 66
BIO / I extract the signal from the social media no...
Shelly Kramer
@shellykramer
FOLLOWERS / 105,870 SOCIAL AUTHORITY / 66
BIO / Founder + #CEO @V3Broadsuite + @Broadsuite, Pa...
Kristina Halvorson
@halvorson
FOLLOWERS / 44,772 SOCIAL AUTHORITY / 66
BIO / Founder, @BrainTraffic and @ConfabEvents. Aut...
Erika Heald
@sferika
FOLLOWERS / 8,489 SOCIAL AUTHORITY / 66
BIO / Marketing consultant. #SproutAllstar. #ContentChat host...
Dawn Anderson
@dawnieando
FOLLOWERS / 11,378 SOCIAL AUTHORITY / 66
BIO / MD Move It Mktg, Digital Marketing Lecturer @ManM...
Scott Stratten
@unmarketing
FOLLOWERS / 185,910 SOCIAL AUTHORITY / 65
BIO / 4x Author & Keynote Speaker. Big deal on fairl...
Martin Bryant
@martinsfp
FOLLOWERS / 24,804 SOCIAL AUTHORITY / 65
BIO / Telling the story of the North at @TechNorthHQ, al...
Lara O’Reilly
@larakiara
FOLLOWERS / 14,471 SOCIAL AUTHORITY / 65
BIO / Media and marketing reporter at The Wall Street Jo...
Joe Pulizzi
@joepulizzi
FOLLOWERS / 134,537 SOCIAL AUTHORITY / 64
BIO / Content Marketing Institute (@CMIContent) and Cont...
Dan Barker
@danbarker
FOLLOWERS / 14,930 SOCIAL AUTHORITY / 64
BIO / i'm a big fan of ecommerce, emarketing, ebusiness, &
...
Andy Crestodina
@crestodina
FOLLOWERS / 24,327 SOCIAL AUTHORITY / 64
BIO / Speaker, content marketer, co-founder of Orbit ...
Adam Gray
@agsocialmedia
FOLLOWERS / 42,599 SOCIAL AUTHORITY / 64
BIO / Co-founder of Digital Leadership Associates | Best...
Gareth O’Sullivan
@_GarethG
FOLLOWERS / 46,130 SOCIAL AUTHORITY / 63
BIO / Young Entrepreneur - Content Marketing Manager ...
David Meerman Scott
@dmscott
FOLLOWERS / 128,815 SOCIAL AUTHORITY / 63
BIO / Marketing and Sales Strategist, entrepreneur,...
Bryan Eisenberg
@thegrok
FOLLOWERS / 57,588 SOCIAL AUTHORITY / 63
BIO / Keynote speaker, best selling author -
http://www....
Margaret Molloy
@margaretmolloy
FOLLOWERS / 32,925 SOCIAL AUTHORITY / 63
BIO / CMO @SiegelGale Branding | Top 5 CMO on Twi...
Emma Leech
@emmaj70
FOLLOWERS / 3,172 SOCIAL AUTHORITY / 63
BIO / HE marcomms professional with an interest in education, ...
Deirdre Breakenridge
@dbreakenridge
FOLLOWERS / 31,088 SOCIAL AUTHORITY / 63
BIO / CEO of Pure Performance Communications,...
Linda Boff
@lindaboff
FOLLOWERS / 10,076 SOCIAL AUTHORITY / 62
BIO / Marketing, media & digital explorer. Modern art & the...
Donna Moritz
@sociallysorted
FOLLOWERS / 48,212 SOCIAL AUTHORITY / 62
BIO / CEO of Pure Performance Communications, speake...
Nenad Senić
@nenadsenic
FOLLOWERS / 2,222 SOCIAL AUTHORITY / 61
BIO / Award-winning Group Editor at @PoslovniMediji and
cu...
Ian Cleary
@iancleary
FOLLOWERS / 76,328 SOCIAL AUTHORITY / 61
BIO / Founder of RazorSocial, online marketer with passion ...
Nicky Kriel
@nickykriel
FOLLOWERS / 23,404 SOCIAL AUTHORITY / 61
BIO / Award-winning Social Media Consultant, Internationa...
Carla Johnson
@carlajohnson
FOLLOWERS / 22,184 SOCIAL AUTHORITY / 61
BIO / World-renowned keynote speaker & author. Taps s...
Gerry Moran
@gerrymoran
FOLLOWERS / 96,714 SOCIAL AUTHORITY / 60
BIO / Global Head of Social Media & Content Marketing at
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Sharon O’Dea
@sharonodea
FOLLOWERS / 7,257 SOCIAL AUTHORITY / 60
BIO / Consultant/product person: Digital comms, ESN & int...
Amelia Torode
@amelia_torode
FOLLOWERS / 7,650 SOCIAL AUTHORITY / 60
BIO / Founder. The Fawnbrake Collective @fawnbrake Pl...
Rishi Dave
@rishipdave
FOLLOWERS / 5,927 SOCIAL AUTHORITY / 59
BIO / CMO of Dun & Bradstreet, shares a lot of content rela...
Amy Higgins
@amywhiggins
FOLLOWERS / 5,356 SOCIAL AUTHORITY / 59
BIO / Incurable content strategist. Social mediaholic. Op...
Steve Farnsworth
@steveology
FOLLOWERS / 113,334 SOCIAL AUTHORITY / 58
BIO / A Forbes Top 50 Social Media Influencer, Dema...
Gerry White
@dergal
FOLLOWERS / 2,382 SOCIAL AUTHORITY / 58
BIO / Conference Speaker inc UnGagged ex-Razorfish, clients li...
Melanie Deziel
@mdeziel
FOLLOWERS / 6,912 SOCIAL AUTHORITY / 58
BIO / Native Ad Consultant & Brand Storytelling Speaker. N...
Karen Webber
@webber_karen
FOLLOWERS / 1,777 SOCIAL AUTHORITY / 58
BIO / Content & marketing person. Equality campaigner &...
Will Stone
@willstone_uk
FOLLOWERS / 3,001 SOCIAL AUTHORITY / 57
BIO / Chief Storyteller, 20+ yrs experience of brand
comm...
Steve Rayson
@steverayson
FOLLOWERS / 9,472 SOCIAL AUTHORITY / 57
BIO / I tweet about content marketing, social analytics,...
Robert Rose
@robert_rose
FOLLOWERS / 47,618 SOCIAL AUTHORITY / 57
BIO / Helping marketers create remarkable experiences. C...
Chris Ducker
@chrisducker
FOLLOWERS / 67,898 SOCIAL AUTHORITY / 57
BIO / Helping YOU become the go-to expert in your marke...
Montse Cano
@montsecano
FOLLOWERS / 2,360 SOCIAL AUTHORITY / 57
BIO / Deep into digital, #ecommerce, analytics & #tech. Ev...
Joanna Wiebe
@copyhackers
FOLLOWERS / 26,721 SOCIAL AUTHORITY / 57
BIO / Your words create change. Copy Hackers teaches yo...
Gini Dietrich
@ginidietrich
FOLLOWERS / 44,528 SOCIAL AUTHORITY / 57
BIO / CEO Arment Dietrich. Author @spinsucks, blog an...
Claire Diaz-Ortiz
@claire
FOLLOWERS / 333,244 SOCIAL AUTHORITY / 56
BIO / early Twitter employee gal, author of books w/ p...
Samantha Noble
@samjanenoble
FOLLOWERS / 5,961 SOCIAL AUTHORITY / 56
BIO / CEO & Founder @biddablemoments Founder
@digital...
Jonathan Mildenhall
@mildenhall
FOLLOWERS / 25,559 SOCIAL AUTHORITY / 55
BIO / I have the pleasure of being the CMO of Air...
Joel Harrison
@joel_b2beditor
FOLLOWERS / 4,014 SOCIAL AUTHORITY / 55
BIO / Editor-in-chief of @MarketingB2B, evangelist, ...
Douglas Burdett
@marketingbook
FOLLOWERS / 34,931 SOCIAL AUTHORITY / 55
BIO / #B2B marketing agency principal. Former arti...
Stacey McNaught
@staceycav
FOLLOWERS / 6,538 SOCIAL AUTHORITY / 55
BIO / SEO and content marketing type. Search Director @...
Maureen Blandford
@maureenb2b
FOLLOWERS / 2,717 SOCIAL AUTHORITY / 55
BIO / Leading digital convergence: Product • Marketi...
Sidra Khan
@sidra_tm
FOLLOWERS / 4,058 SOCIAL AUTHORITY / 55
BIO / Marketing Strategy, previous publisher of reports at Th...
Kelvin Newman
@kelvinnewman
FOLLOWERS / 13,281 SOCIAL AUTHORITY / 54
BIO / Organises #brightonseo a stupidly popular searc...
Jonathon Colman
@jcolman
FOLLOWERS / 16,373 SOCIAL AUTHORITY / 54
BIO / Product UX, content strategy lead at @FacebookDesi...
Jason A Miller
@jasonmillerca
FOLLOWERS / 26,145 SOCIAL AUTHORITY / 54
BIO / SF-LON-Global Content & Social Media Marketin...
Doug Kessler
@dougkessler
FOLLOWERS / 18,105 SOCIAL AUTHORITY / 54
BIO / Creative Director & Co-founder of Velocity, B2B m...
Dave Chaffey
@davechaffey
FOLLOWERS / 25,171 SOCIAL AUTHORITY / 54
BIO / I love sharing the latest #DigitalMarketing innov...
Tess Alps
@tessalps
FOLLOWERS / 7,915 SOCIAL AUTHORITY / 54
BIO / Feminist. Gardener. Opera lover. #LFC. Wise old bird. Ch...
Stefanie Grieser
@smgrieser
FOLLOWERS / 2,852 SOCIAL AUTHORITY / 54
BIO / Global Markets, Partnerships & Events @unbounce....
Purna Virji
@purnavirji
FOLLOWERS / 6,577 SOCIAL AUTHORITY / 54
BIO / Senior @BingAds Training Manager @Microsoft. Keynote...
Lisa D Myers
@lisadmyers
FOLLOWERS / 17,250 SOCIAL AUTHORITY / 54
BIO / CEO & Founder of Award Winning SEO Agency
@VerveSe...
Jade Tambini
@jadetambini
FOLLOWERS / 2,594 SOCIAL AUTHORITY / 54
BIO / Strategic Marketing Consultant @ Jade Tambini Mark...
Gemma Davies
@gdavies2
FOLLOWERS / 3,504 SOCIAL AUTHORITY / 54 4
BIO / Recognised as one of the top 10 #B2BMarketers to fo...
Richard Robinson
@robinsonrg
FOLLOWERS / 1,773 SOCIAL AUTHORITY / 53
BIO / Helping firms make the most out of the web thro...
Shelly Lucas
@pisarose
FOLLOWERS / 4,449 SOCIAL AUTHORITY / 53
BIO / I love B2B marketing, epic content, all things social...
Amanda Maksymiw
@amandamaks
FOLLOWERS / 5,573 SOCIAL AUTHORITY / 53
BIO / Content marketer with a penchant for demand gen ...
Carlos Abler
@carlos_abler
FOLLOWERS / 3,722 SOCIAL AUTHORITY / 52
BIO / #ContentMarketing and strategy leader @3M. Delive...
Ian Anderson Gray
@
FOLLOWERS / 53,058 SOCIAL AUTHORITY / 52
BIO / Founder of Seriously Social. Live Video & Social Media ...
Danny Denhard
@dannydenhard
FOLLOWERS / 4,444 SOCIAL AUTHORITY / 52
BIO / Digital Problem Solver & Strategist; Marketing D...
Monina Wagner
@moninaw
FOLLOWERS / 4,843 SOCIAL AUTHORITY / 52
BIO / #cmgr for @CMIContent #CMWorld and #intelcontent. Lov...
Josh Bernoff
@jbernoff
FOLLOWERS / 24,671 SOCIAL AUTHORITY / 51
BIO / Author of Writing Without Bullshit, blogger at
http:...
David Edmundson-Bird
@groovegenerator
FOLLOWERS / 4,239 SOCIAL AUTHORITY / 51
BIO / Principal Lecturer in Digital & Social...
Sonia Simone
@soniasimone
FOLLOWERS / 24,985 SOCIAL AUTHORITY / 51
BIO / writer; marketer; kettlebell junkie; mediator. Ch...
Peg Miller
@pegmiller
FOLLOWERS / 7,065 SOCIAL AUTHORITY / 50
BIO / #B2B #contentmarketing #productmarketing. VP Marketing...
Christine Bailey
@christinebailey
FOLLOWERS / 14,502 SOCIAL AUTHORITY / 50
BIO / Top 10 Influential Woman B2B Martech. Asp...
Ardath Albee
@ardath421
FOLLOWERS / 25,112 SOCIAL AUTHORITY / 50
BIO / B2B Content Marketing Strategist, Writer, Storytell...
Amisha Gandhi
@amishagandhi
FOLLOWERS / 3,129 SOCIAL AUTHORITY / 50
BIO / Head of #InfluencerMarketing @SAP, #DigitalMarke...
Buddy Scalera
@buddyscalera
FOLLOWERS / 26,276 SOCIAL AUTHORITY / 49
BIO / Content strategist & Jedi Knight. Pharma
#conte...
Katie Colbourne
@katiecolbourne
FOLLOWERS / 4,359 SOCIAL AUTHORITY / 49
BIO / B2B CIM Marketer. LOVE marketing | digital |...
Chad Pollitt
@chadpollitt
FOLLOWERS / 32,025 SOCIAL AUTHORITY / 48
BIO / Faculty Indy @KelleySchool, Adjunct @RutgersU, To...
Joe Chernov
@jchernov
FOLLOWERS / 25,189 SOCIAL AUTHORITY / 48
BIO / VP of Marketing @ InsightSquared, startup advisor. Al...
Bas van den Beld
@basvandenbeld
FOLLOWERS / 11283 SOCIAL AUTHORITY / 48
BIO / Natural storyteller with energy & enthusiasm...
Jennifer Gregory
@byjengregory
FOLLOWERS / 7,046 SOCIAL AUTHORITY / 48
BIO / Freelance Content Marketing Strategist & Writ...
Heidi Cohen
@heidicohen
FOLLOWERS / 33,253 SOCIAL AUTHORITY / 48
BIO / Actionable Marketer, speaker, professor, journalist...
Pete Handley
@ismepete
FOLLOWERS / 4,859 SOCIAL AUTHORITY / 47
BIO / SEO & Digital Marketing, #SEOMusic, space, sustainabi...
Adam Harper
@adam_harper_B2B
FOLLOWERS / 1,277 SOCIAL AUTHORITY / 47
BIO / Marketing ultracrepidarian @marketingb2b. Tweet...
Pam Didner
@pamdidner
FOLLOWERS / 10,374 SOCIAL AUTHORITY / 47
BIO / Content Marketing Consultant, Speaker & Author -
Spec...
Liz Azyan
@liz_azyan
FOLLOWERS / 12,277 SOCIAL AUTHORITY / 47
BIO / Experienced Digital & Social Media Strategist. Grab my...
Christie Fidura
@cfidurauk
FOLLOWERS / 5908 SOCIAL AUTHORITY / 47
BIO / Senior Marketing Manager for EMEA Developer Relati...
Annie Cushing
@anniecushing
FOLLOWERS / 25,349 SOCIAL AUTHORITY / 47
BIO / I make data sexy. I am also a proud Philadelphi...
Marcus Sheridan
@thesaleslion
FOLLOWERS / 22,537 SOCIAL AUTHORITY / 46
BIO / Acclaimed International Keynote Speaker. Auth...
Nishma Robb
@nishmarobb
FOLLOWERS / 2,387 SOCIAL AUTHORITY / 46
BIO / Shoe addict, digital geek & mummy of twins. Marketin...
Heidi Taylor
@taylormadeinkew
FOLLOWERS / 5,209 SOCIAL AUTHORITY / 46
BIO / Think different, do different, be different. B...
Marcus Leathwood
@marcusleathwood
FOLLOWERS / 4,095 SOCIAL AUTHORITY / 45
BIO / MD & CMO @Acuity_Sage #SagePartner#SageOne...
Karola Karlson
@karolakarlson
FOLLOWERS / 13,567 SOCIAL AUTHORITY / 45
BIO / Facebook Ads Expert | Performance Marketing M...
Hannah Smith
@hannah_bo_banna
FOLLOWERS / 6,081 SOCIAL AUTHORITY / 45
BIO / Head of Creative at Verve Search.
Decks from h...
Ashley Zeckman
@azeckman
FOLLOWERS / 3113 SOCIAL AUTHORITY / 45
BIO / @TopRank Dir. of Agency Marketing. Digital marketing...
Tim Tucker
@ttucker23
FOLLOWERS / 2,319 SOCIAL AUTHORITY / 44
BIO / Content marketing & strategy, writer and author. Enjoy...
Rene Power
@renepower
FOLLOWERS / 4,900 SOCIAL AUTHORITY / 44
BIO / Husband, dad & founder, Vision B2B Marketing & Trainin...
Dave Stevens
@davestevensnow
FOLLOWERS / 2,422 SOCIAL AUTHORITY / 44
BIO / Experienced global #CMO. Tweeting about my own ...
Ahava Leibtag
@ahaval
FOLLOWERS / 6,991 SOCIAL AUTHORITY / 44
BIO / Insanely passionate about making the web safer, one wo...
Richie Jones
@richiejones
FOLLOWERS / 1,807 SOCIAL AUTHORITY / 43
BIO / Digital Believer / Disruptor Brand, Multichannel &...
Michele Linn
@michelelinn
FOLLOWERS / 13,219 SOCIAL AUTHORITY / 43
BIO / Mom and wife. Believer of creating the life you w...
Gemma Greaves
@gemmahgreaves
FOLLOWERS / 2,225 SOCIAL AUTHORITY / 43
BIO / Chief Exec @themarketingsoc & founder Cabal wit...
Jessica Gioglio
@savvybostonian
FOLLOWERS / 10,681 SOCIAL AUTHORITY / 42
BIO / Speaker + Author, The Power of Visual Story...
Claire Wood
@claireemwood
FOLLOWERS / 2,137 SOCIAL AUTHORITY / 42
BIO / Marketing Operations Director at @DeloitteUK; mum ...
Randy Frisch
@randyfrisch
FOLLOWERS / 1,354 SOCIAL AUTHORITY / 41
BIO / cofounder & CMO @Uberflip where marketer and sales...
Kieran Flanagan
@searchbrat
FOLLOWERS / 8,911 SOCIAL AUTHORITY / 41
BIO / VP Marketing @hubspot and general marketing nerd...
John Watton
@jwatton
FOLLOWERS / 12,066 SOCIAL AUTHORITY / 41
BIO / Head of EMEA Enterprise Marketing, @Adobe.
@BrandRepub...
Carlos Doughty
@carlitosdghty
FOLLOWERS / 2,661 SOCIAL AUTHORITY / 41
BIO / All round #marketing nerd. Marketing Director ...
Jada Balster
@jadabalster
FOLLOWERS / 2,077 SOCIAL AUTHORITY / 41
BIO / Marketing Director @Workfront_IncPassionate about
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Gina Balarin
@gbalarin
FOLLOWERS / 1,678 SOCIAL AUTHORITY / 41
BIO / Speaker, Marketer, Inspirer, Storyteller. #content #m...
Rebecca Lieb
@lieblink
FOLLOWERS / 13,332 SOCIAL AUTHORITY / 40
BIO / all media, all the time | analyst, author, speaker &...
Bogdana Budnar
@bogdana
FOLLOWERS / 12681 SOCIAL AUTHORITY / 40
BIO / Head of Strategy. All things digital, human centrici...
Eric Wittlake
@wittlake
FOLLOWERS / 7,893 SOCIAL AUTHORITY / 39
BIO / Focus: Demand generation for high growth B2B compani...
Jennifer Personette
@jenbptte
FOLLOWERS / 1,405 SOCIAL AUTHORITY / 39
BIO / Brand, Digital, Mktg Ops Vice
President@NCRCor...
Justin Pearse
@justinpearse
FOLLOWERS / 10,997 SOCIAL AUTHORITY / 34
BIO / MD, Drum Studios, branded content arm of @thedr...
140 people every content marketer should follow on Twitter, by Axonn Media
140 people every content marketer should follow on Twitter, by Axonn Media
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140 people every content marketer should follow on Twitter, by Axonn Media

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Content marketing agency Axonn Media has used a combination of influencer marketing research tools and desk-based research to identify 140 people whose Twitter accounts must be followed by every content marketer.

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140 people every content marketer should follow on Twitter, by Axonn Media

  1. 1. Marsha Collier @marshacollier FOLLOWERS / 198,910 SOCIAL AUTHORITY / 89 BIO / Author 48 : Social Media, eCommerce, eBay, Customer Service. Forbes Top 10 Futurist, Founder #CustServ, #techradio podcast, marketing whisperer. StarTrek nerd Insights into tech, the latest in marketing and social media, and the tweets from industry events. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM MARSHA
  2. 2. Alvin Lindsay @alvinlindsay21 FOLLOWERS / 105,841 SOCIAL AUTHORITY / 88 BIO / Entrepreneur. Tips for online business. The latest news on social media marketing and digital marketing. FREE copy of #Amazon Bestseller https://goo.gl/eMDGS3 Tweets about content, social media, startups and entrepreneurialism, and the odd inspirational quote. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM ALVIN
  3. 3. Sam Hurley @sam___hurley FOLLOWERS / 153,933 SOCIAL AUTHORITY / 83 BIO / The Guy Who Went From 'Nobody' to #1 Marketing Influencer in 15 Months (Without a Website) Featured in: @entrepreneur @inc @fastcompany@Forbes @TheNextWeb High-volume sharing of links on SEO, marketing, social media and all things digital, along with inspirational quotes. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM SAM
  4. 4. Rand Fishkin @randfish FOLLOWERS / 392,524 SOCIAL AUTHORITY / 81 BIO / Moz founder, author, feminist, husband to @everywhereist, Techstars & @backstage_cap investor. I tweet 30-40X/week about marketing, SEO, tech, & startups. “Great points made t.co/UMCYOuEu9j A) Personalization is less impactful than most think B) Non- personalized baseline is still crucial” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RAND’S INSIGHT
  5. 5. Neil Patel @neilpatel FOLLOWERS / 272,969 SOCIAL AUTHORITY / 81 BIO / Entrepreneur, investor & influencer. Columnist for Forbes, Inc, Entrepreneur, Huffington Post & more. Founded @CrazyEgg with @hnshah. “How to Write an Engaging Welcome Email t.co/U5TXI8sQOu” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW NEIL SHARES
  6. 6. Neal Schaffer @nealschaffer FOLLOWERS / 194,113 SOCIAL AUTHORITY / 81 BIO / I help businesses generate ROI from social media. Author, Global Social Media Speaker, Marketing Influencer & Japan Travel Expert. 日本語可 #japan#socialmedia “1,372 Marketers Share Their 2017 Priorities: New State of Marketing Whitepaper t.co/0AGmmZRu7v” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW NEAL SHARES
  7. 7. Larry Kim @larrykim FOLLOWERS / 741,381 SOCIAL AUTHORITY / 80 BIO / CEO of @mobilemonkey_, Founder @WordStream. Top Columnist @IncMagazine. Entrepreneurship, Start-Ups, Adwords, Facebook advertising. Personal account. “The average number of engagements on #Facebook has fallen more than 20 percent since January 2017 alone. t.co/j5NsZO6nS2” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LARRY SHARES
  8. 8. Jeff Bullas @jeffbullas FOLLOWERS / 555,859 SOCIAL AUTHORITY / 80 BIO / #1 Content Marketing Influencer,Social Media Marketing Strategist & Speaker,Forbes Top 10 Social Media Influencer,#1 Global Business Blog. “How to design an irresistible Facebook Page ow.ly/Q6GGK” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JEFF SHARES
  9. 9. Joe Martin @joedmarti FOLLOWERS / 47,720 SOCIAL AUTHORITY / 76 BIO / Social analytics lead & evangelist @Adobe | Husband/Dad/Skibum/Mormon | MBA @Ubusiness @StanfordBiz | Quoted in @WSJ @CNBC @NYTimes @AP I My Thoughts “Make do with what you have initially. Making the most of your current resources is a skill on its own.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOE’S INSIGHT
  10. 10. Glen Gilmore @glengilmore FOLLOWERS / 320,911 SOCIAL AUTHORITY / 74 BIO / TIME "man of action" http://goo.gl/KlSPW FORBES Top 20 Social Media http://bit.ly/1O4O5Mx Speaker | Author | Lawyer Rutgers Adjunct | Top #DigitalMarketing #IoT #AI #AR “If you’re using an app to tell you who your top influencers are, you’re missing the point.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW GLEN’S INSIGHT
  11. 11. Ann Handley @marketingprofs FOLLOWERS / 417,555 SOCIAL AUTHORITY / 73 BIO / Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I'm waging a war on mediocrity in content marketing. http://www.annhandley.com “How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] buff.ly/sx1Ws4Y” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ANN SHARES
  12. 12. Seth Godin @thisissethsblog FOLLOWERS / 629,486 SOCIAL AUTHORITY / 72 BIO / Author, blogger, a lifetime of projects. This is a retweet of my blog. Nudges to check Seth’s blog, arguably the most widely read among marketers. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM SETH
  13. 13. Jay Baer @jaybaer FOLLOWERS / 254,751 SOCIAL AUTHORITY / 71 BIO / Keynote speaker & emcee. NY Times best-selling author. President: marketing & social media customer service consultancy @Convincehttp://convinceandconvert.com “What Happens When #Content Personalizations Meets the #B2B Funnel? candc.ly/2iepkEQ” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JAY SHARES
  14. 14. Chris Brogan @chrisbrogan FOLLOWERS / 355,604 SOCIAL AUTHORITY / 70 BIO / NYT Bestselling author & business advisor. Projects: http://owner.media Contact: http://owner.media/contact Engaged to @getplanty “Dear nice person: if you don’t let me unsubscribe from your newsletter with a click or two, I’ll use the spam button. It’s free.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CHRIS SHARES
  15. 15. Jonathan Gebauer @jogebauer FOLLOWERS / 165,475 SOCIAL AUTHORITY / 70 BIO / Marketer, Blogger, Influencer? Marketing Blogger at: http://blog.thesocialms.com Social Media Marketing Influencer #54 (Onalytica) “3 Tools For Social Media Marketing That Nobody Ever Admits Using - go.shr.lc/2eaYgVg” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JONATHAN SHARES
  16. 16. Mark Ritson @markritson FOLLOWERS / 74,447 SOCIAL AUTHORITY / 69 BIO / Marketing professor and columnist. Occasionally does actual work for big brands. “What can John Snow’s Ass teach us about marketing? Nothing. But I wanted to join the trend of stupid GOT business application tweets.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARK SHARES
  17. 17. Michelle Killebrew @shellkillebrew FOLLOWERS / 46,155 SOCIAL AUTHORITY / 69 BIO / #CMO @nomiku, TEDx, Digital Technologist, Marketing Maven (B2B & B2C), Web Analytics User, eCommerce Junkie, Tech Geek & Dog Lover. Opinions are mine. AI, tech and marketing developments and innovations. And food! AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM MICHELLE
  18. 18. Karen McGrane @karenmcgrane FOLLOWERS / 42,583 SOCIAL AUTHORITY / 69 BIO / On a good day, I make the web more awesome. On a bad day, I just make it suck less. “Gen X: Our lives are nothing but disillusionment America: Hold my beer” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KAREN SHARES
  19. 19. Michael Brenner @brennermichael FOLLOWERS / 92,300 SOCIAL AUTHORITY / 68 BIO / Sought-after keynote speaker, author, and CEO of @MKTGInsiders. Teaching leaders to focus on the work that matters to them, their teams, and the world. “Messaging and Video: Why Investing in These Two Megatrends Will Make You a Better Marketer buff.ly/2kQHJc3” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MICHAEL SHARES
  20. 20. Brian Clark @brianclark FOLLOWERS / 186,242 SOCIAL AUTHORITY / 68 BIO / Writer, traveler, entrepreneur. Click the bio link if that was too pithy. “No matter what you write, someone won’t get it. Instead of worrying about that, write specifically for only those you care about.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW BRIAN’S INSIGHT
  21. 21. Jan Gordon @janlgordon FOLLOWERS / 29,908 SOCIAL AUTHORITY / 68 BIO / Top 20 #Socialmedia Global #Influencer2017 | CEO of Curatti, #Publisher of #B2B#Contentmarketing / #Digital Strategist | 10+ daily shares of useful content on everything from SEO and social to mobile development, tech and innovation. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM JAN
  22. 22. Aleyda Solis @aleyda FOLLOWERS / 49,672 SOCIAL AUTHORITY / 68 BIO / International SEO Consultant, Speaker & Author. @Orainti, @Remotersnet, #MujeresEnDigital Founder. @sengineland Columnist. My book: http://bit.ly/libroseoaleyda “Using sub-directories (instead ccTLDs) for country targeting really simplifies HTTPS migrations in multicountry environments.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ALEYDA’S INSIGHT
  23. 23. Martin Jones @martinjonesaz FOLLOWERS / 258,950 SOCIAL AUTHORITY / 67 BIO / Leading #social & #content marketer Top 100 Social Media Influencer, Keynote Speaker, Author, Sr. Marketing Mgr @CoxBusiness Facebook: http://bit.ly/2anIe7w “Social is how customers hear about you, search is how they find you & content is how they’ll remember you.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARTIN’S INSIGHT
  24. 24. Lee Odden @leeodden FOLLOWERS / 104,408 SOCIAL AUTHORITY / 67 BIO / CEO @TopRank Marketing. Author, Speaker & Consultant on B2B Content & Influencer Marketing, Social Media, PR & SEO. “How do you connect cause marketing and company purpose? Here are a few ideas I had on that, caught on video for @FIRpodcast bit.ly/2hzAXCM” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LEE SHARES
  25. 25. Christoph Trappe @ctrappe FOLLOWERS / 113,838 SOCIAL AUTHORITY / 67 BIO / Organizational storytelling coach | Keynote speaker | Content marketing exec @scribblelive | Author | Trainer | Bookings: Christoph.trappe@scribblelive.com “Data can help us make better marketing and business decisions. But remember the customer journey is not linear.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CHRISTOPH’S INSIGHT
  26. 26. Aaron Orendorff @iconicontent FOLLOWERS / 25,446 SOCIAL AUTHORITY / 67 BIO / Forbes Top 25 Marketing Influencer. Content Marketer at @ShopifyPlus. Writes at @Mashable @Lifehacker@Entrepreneur @FastCompany@BusinessInsider and more. He’s a master curator sharing multiple links a day on everything from ecommerce to psychology. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM AARON
  27. 27. Ruth Burr Reedy @ruthburr FOLLOWERS / 9,570 SOCIAL AUTHORITY / 67 BIO / SEO, data-driven marketer and grilled cheese sandwich enthusiast living in OKC. Director of Strategy @UpBuildTeam. “I got a lot of ‘I don’t know how you do it’ comments about my live tweets at #StateofSearch - here’s a post on how: t.co/bQCbDj6LQF” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RUTH’S INSIGHT
  28. 28. Mark Schaefer @markwschaefer FOLLOWERS / 162,860 SOCIAL AUTHORITY / 66 BIO / I extract the signal from the social media noise. Keynote speaker, executive branding coach, marketing strategist. Podcaster, author of 6 books including KNOWN. “Your marketing strategy is not a decision. It’s decided for you t.co/lbxBbJGUbR” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARK SHARES
  29. 29. Shelly Kramer @shellykramer FOLLOWERS / 105,870 SOCIAL AUTHORITY / 66 BIO / Founder + #CEO @V3Broadsuite + @Broadsuite, Partner @XVALabs Digital Transformation expert, #CMO #CIO, speaker on #BigData #Mobile #Cloud#Content #Social AI, tech, cloud, data and all other things digital. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM SHELLY
  30. 30. Kristina Halvorson @halvorson FOLLOWERS / 44,772 SOCIAL AUTHORITY / 66 BIO / Founder, @BrainTraffic and @ConfabEvents. Author, Content Strategy for the Web. Mom. Minnesotan. Also, sassy. “PSA for everyone who doesn’t work with content: content is way more complicated than you think it is.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KRISTINA’S INSIGHT
  31. 31. Erika Heald @sferika FOLLOWERS / 8,489 SOCIAL AUTHORITY / 66 BIO / Marketing consultant. #SproutAllstar. #ContentChat host. #GlutenFree food blogger @ErikaGlutenFree. @Warcraftplayer. Formerly @anaplan @achievers@HighwirePR. “When Tweets move from 140 to #280characters, they go from witty cocktail party repartee to feel more like meh emails.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ERIKA’S INSIGHT
  32. 32. Dawn Anderson @dawnieando FOLLOWERS / 11,378 SOCIAL AUTHORITY / 66 BIO / MD Move It Mktg, Digital Marketing Lecturer @ManMetUni, Strategist, MSc DigM PgDip DigM, International SEO Consultant, Speaker, EU US, MENA UK Search Judge FIDM “Here is my deck on duplicate, near-duplicate and similar-content from #searchelite today. Thanks for having me -> t.co/LXZE8MHeaZ” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAWN SHARES
  33. 33. Scott Stratten @unmarketing FOLLOWERS / 185,910 SOCIAL AUTHORITY / 65 BIO / 4x Author & Keynote Speaker. Big deal on fairly irrelevant social media sites which falsely inflates my self-importance. Husband of @UnAlison. “What food habits did you think was totally normal growing up that weren’t? I thought pancakes were only for dinner and put salt on pizza.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW SCOTT SHARES
  34. 34. Martin Bryant @martinsfp FOLLOWERS / 24,804 SOCIAL AUTHORITY / 65 BIO / Telling the story of the North at @TechNorthHQ, also on Manchester Digital council. Snapchat: martinsfp. Making music as @TheStarFighterP. I say 'Yes' a lot. “I’m at @businessinsider’s UK Tech 100 event. I’m not cool enough to be on the list, but I’m celebrating the power of list posts.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARTIN SHARES
  35. 35. Lara O’Reilly @larakiara FOLLOWERS / 14,471 SOCIAL AUTHORITY / 65 BIO / Media and marketing reporter at The Wall Street Journal. lara.oreilly@wsj.com Previously worked at @businessinsiderand @marketingweeked “One of my highlights from Advertising Week so far was someone loudly eating an apple in one of the sessions. But the week is still young.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LARA SHARES
  36. 36. Joe Pulizzi @joepulizzi FOLLOWERS / 134,537 SOCIAL AUTHORITY / 64 BIO / Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, #ContentInc. # “5 Content Marketing Trends You Should Know t.co/l1qkawnhAx” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOE SHARES
  37. 37. Dan Barker @danbarker FOLLOWERS / 14,930 SOCIAL AUTHORITY / 64 BIO / i'm a big fan of ecommerce, emarketing, ebusiness, & selected other words beginning with e. “I don’t think Gen Z will catch on as a topic as much as ‘millennials’ unless it has an even worse name; therefore I suggest ‘Generazioners’.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAN’S INSIGHT
  38. 38. Andy Crestodina @crestodina FOLLOWERS / 24,327 SOCIAL AUTHORITY / 64 BIO / Speaker, content marketer, co-founder of Orbit Media (@orbiteers) and author of Content Chemistry: https://www.orbitmedia.com/content-chemistry … “More juice from every squeeze. A content audit that tells you exactly what to do. -> bit.ly/2z0t4NG” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ANDY’S INSIGHT
  39. 39. Adam Gray @agsocialmedia FOLLOWERS / 42,599 SOCIAL AUTHORITY / 64 BIO / Co-founder of Digital Leadership Associates | Bestselling author of Pearson's Brilliant Social Media | Speaker | Adviser - opinions are mostly stolen! “Case Study: The most efficient way to support work returners with #socialmedia http://bit.ly/2y97yJw #Maternity #Returningfrommaternity” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ADAM SHARES
  40. 40. Gareth O’Sullivan @_GarethG FOLLOWERS / 46,130 SOCIAL AUTHORITY / 63 BIO / Young Entrepreneur - Content Marketing Manager at @creationagency / Founder & CEO @wudclothing. Published on @PostPlanner @semrush @brand24 & more! 20 years old Shares of social media how-tos with some inspirational one-liners thrown in for good measure. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM GARETH
  41. 41. David Meerman Scott @dmscott FOLLOWERS / 128,815 SOCIAL AUTHORITY / 63 BIO / Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR" “Educate and inform instead of interrupt and sell.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAVID’S INSIGHT
  42. 42. Bryan Eisenberg @thegrok FOLLOWERS / 57,588 SOCIAL AUTHORITY / 63 BIO / Keynote speaker, best selling author - http://www.BeLikeAmazon.com . Dad of 3. Youth #baseball coach. Partner at http://www.buyerlegends.com Ecommerce and retail tweets, alongside digital innovation, Twitter chats & industry events. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM BRYAN
  43. 43. Margaret Molloy @margaretmolloy FOLLOWERS / 32,925 SOCIAL AUTHORITY / 63 BIO / CMO @SiegelGale Branding | Top 5 CMO on Twitter (Forbes) | Irish in NYC | Creator #WearingIrish | Marketing #B2B| Harvard HBS Instagram: @MargaretMMolloy “The key issue isn’t abt how millennials are different but rather how the world has changed #econleadership” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARGARET’S INSIGHT
  44. 44. Emma Leech @emmaj70 FOLLOWERS / 3,172 SOCIAL AUTHORITY / 63 BIO / HE marcomms professional with an interest in education, PR, social media, leadership, and things that catch my imagination. Views are my own. Insights into PR, storytelling and marketing, and life at Loughborough University. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM EMMA
  45. 45. Deirdre Breakenridge @dbreakenridge FOLLOWERS / 31,088 SOCIAL AUTHORITY / 63 BIO / CEO of Pure Performance Communications, speaker, author of Social Media and Public Relations & PR 2.0, adjunct professor & co-founder of #PRStudChat. “Digital is in full force & still evolving. We have to keep up w/ the needs of Millennials & Gen Z.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DEIRDRE’S INSIGHT
  46. 46. Linda Boff @lindaboff FOLLOWERS / 10,076 SOCIAL AUTHORITY / 62 BIO / Marketing, media & digital explorer. Modern art & theatre lover. Always-on NY Giants fan. GE CMO. “Watch wind turbines have a conversation on GE’s #DroneWeek. Tune into Viceland tonight at 7pm ET for next episode.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LINDA SHARES
  47. 47. Donna Moritz @sociallysorted FOLLOWERS / 48,212 SOCIAL AUTHORITY / 62 BIO / CEO of Pure Performance Communications, speaker, author of Social Media and Public Relations & PR 2.0, adjunct professor & co-founder of #PRStudChat. “#ContentTip: Stuck for content? Answer the FAQs of your audience!” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DONNA’S INSIGHT
  48. 48. Nenad Senić @nenadsenic FOLLOWERS / 2,222 SOCIAL AUTHORITY / 61 BIO / Award-winning Group Editor at @PoslovniMediji and customer magazine collector; European editor of CCO Mag by @cmicontent A multilingual smorgasbord of content marketing insights and event soundbites. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM NENAD
  49. 49. Ian Cleary @iancleary FOLLOWERS / 76,328 SOCIAL AUTHORITY / 61 BIO / Founder of RazorSocial, online marketer with passion for marketing tech! writer Forbes, Entrepreneur...Kick boxer! “Without a good strategy, #marketing tools will not help, but with the right strategy… bit.ly/2tP1pRL” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW IAN SHARES
  50. 50. Nicky Kriel @nickykriel FOLLOWERS / 23,404 SOCIAL AUTHORITY / 61 BIO / Award-winning Social Media Consultant, International Trainer, Speaker & Author. Top 10 UK Klout Influencer #SocialMediaConverting Conversations to Customers. “Why you lose followers on Twitter t.co/MBMs0oW2P” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW NICKY’S INSIGHT
  51. 51. Carla Johnson @carlajohnson FOLLOWERS / 22,184 SOCIAL AUTHORITY / 61 BIO / World-renowned keynote speaker & author. Taps storytelling to inspire action. Cultivates idea-driven teams that breed creativity & innovation. “86% of CMOs Say Marketing Will Own the Customer Experience by 2020 is.gd/yhSfZ5” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CARLA SHARES
  52. 52. Gerry Moran @gerrymoran FOLLOWERS / 96,714 SOCIAL AUTHORITY / 60 BIO / Global Head of Social Media & Content Marketing at Cognizant | Speaker | Digital Dot Connecter | Visual Storyteller | Springsteen & Craft Beer Geek “STILL - only 37% of organizations document their #contentmarketing strategy. Believe me, write it down and you’ll succeed!” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW GERRY’S INSIGHT
  53. 53. Sharon O’Dea @sharonodea FOLLOWERS / 7,257 SOCIAL AUTHORITY / 60 BIO / Consultant/product person: Digital comms, ESN & intranets. Blogger @intranetizen. Co-founder @300_seconds. Travels excessively. “Bumped into someone in a lift and for the first time ever got to do an elevator pitch in an actual elevator.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW SHARON SHARES
  54. 54. Amelia Torode @amelia_torode FOLLOWERS / 7,650 SOCIAL AUTHORITY / 60 BIO / Founder. The Fawnbrake Collective @fawnbrake Planner of the Year. Part Time Power List. Mum of boys. French husband. Writer. Speaker. TEDx. Runner-ish. “Fascinating interview w/Google CEO Sundar Pichai - http://bit.ly/2gfuqjW - liked his insight about great coming from small.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW AMELIA SHARES
  55. 55. Rishi Dave @rishipdave FOLLOWERS / 5,927 SOCIAL AUTHORITY / 59 BIO / CMO of Dun & Bradstreet, shares a lot of content related to data in marketing “#Data = the fuel for a strong #ABM program. My article on the 6 steps to achieve success buff.ly/2g7Pky1” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RISHI’S INSIGHT
  56. 56. Amy Higgins @amywhiggins FOLLOWERS / 5,356 SOCIAL AUTHORITY / 59 BIO / Incurable content strategist. Social mediaholic. Opera aficionado. Habitué of hiking. Currently @TopRank Marketing Formerly @Zendesk @Concur#AmysTravels “The top 10 ways the Internet of Things will shape the way we travel buff.ly/sxkLDLu #iot #travel” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW AMY SHARES
  57. 57. Steve Farnsworth @steveology FOLLOWERS / 113,334 SOCIAL AUTHORITY / 58 BIO / A Forbes Top 50 Social Media Influencer, Demand Generation Content Marketing for B2B High Tech CMO at The @Steveology Group http://www.linkedin.com/in/stevefarnsworth/ Links about content best practice, social media, PR, ROI and how-tos. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM STEVE
  58. 58. Gerry White @dergal FOLLOWERS / 2,382 SOCIAL AUTHORITY / 58 BIO / Conference Speaker inc UnGagged ex-Razorfish, clients like Just Eat and BBC - Co organiser of conference http://TakeItOffline.co.uk never been a DJ “HREF Lang rarely worth it, but if you’ve a multilingual site massive CRO win” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW GERRY’S INSIGHT
  59. 59. Melanie Deziel @mdeziel FOLLOWERS / 6,912 SOCIAL AUTHORITY / 58 BIO / Native Ad Consultant & Brand Storytelling Speaker. Now: @syracusecomm @inc @overlapleague. Then: NYT, TimeInc, HuffPo. Always: Sassy INTJ “Study: When native ads use clear labels and provide useful information, consumers actually don’t mind them t.co/9rifnQ2HzU” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MELANIE SHARES
  60. 60. Karen Webber @webber_karen FOLLOWERS / 1,777 SOCIAL AUTHORITY / 58 BIO / Content & marketing person. Equality campaigner & information glutton. Allergy (@theallergymum) & community activism (@MarpleMatters). Strong own opinions. “Mentors, Mums and Manpanels - an insight into marketing’s gender agenda > Slides from my talk at #igniteb2b t.co/7jqpF7ug37” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KAREN SHARES
  61. 61. Will Stone @willstone_uk FOLLOWERS / 3,001 SOCIAL AUTHORITY / 57 BIO / Chief Storyteller, 20+ yrs experience of brand communications | MD @stoneandcouk | Journalist | Tutor for @Digivantage #OWNTHOUGHTS “Be focused…. On the numbers (performance) On the culture (people issues) On the future (trends) On purpose (aligned)” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WILL SHARES
  62. 62. Steve Rayson @steverayson FOLLOWERS / 9,472 SOCIAL AUTHORITY / 57 BIO / I tweet about content marketing, social analytics, elearning, SEO and startups. @buzzsumo @anderspink Political stuff at http://www.brightoncafe.com “We analyzed 100 million headlines, this is what we learned about top phrases, words, impactful numbers… bzsu.co/2rS2Tdc” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW STEVE SHARES
  63. 63. Robert Rose @robert_rose FOLLOWERS / 47,618 SOCIAL AUTHORITY / 57 BIO / Helping marketers create remarkable experiences. Chief Strategy Officer @AdvisingContent Author http://KillingMarketing.com . Startup Advisor. Mapmaker. Troublemaker “Content Marketing and Content Strategy - Making Way for Everyone at the Table t.co/6gKEJg5Coq” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ROBERT SHARES
  64. 64. Chris Ducker @chrisducker FOLLOWERS / 67,898 SOCIAL AUTHORITY / 57 BIO / Helping YOU become the go-to expert in your market via my blog, podcast, online community and live events! Entrepreneurship, how-tos, becoming an influencer and personal branding. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM CHRIS
  65. 65. Montse Cano @montsecano FOLLOWERS / 2,360 SOCIAL AUTHORITY / 57 BIO / Deep into digital, #ecommerce, analytics & #tech. Everybody loves chocolate (and music). http://goo.gl/7oQgk “I definitely think that #SEO/ digital marketing, analytics and #CRO should work more closely. Controversial for some?” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MONTSE’S INSIGHT
  66. 66. Joanna Wiebe @copyhackers FOLLOWERS / 26,721 SOCIAL AUTHORITY / 57 BIO / Your words create change. Copy Hackers teaches you how to write. @air_storypowers your process. “Here’s the cold email one freelancer used to land a $20K project and work with heavy hitters: bit.ly/2wUNZ3b” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOANNA SHARES
  67. 67. Gini Dietrich @ginidietrich FOLLOWERS / 44,528 SOCIAL AUTHORITY / 57 BIO / CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine. “Learn new skills, evolve, and stay ahead of communications trends goo.gl/XJTXz1” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW GINI SHARES
  68. 68. Claire Diaz-Ortiz @claire FOLLOWERS / 333,244 SOCIAL AUTHORITY / 56 BIO / early Twitter employee gal, author of books w/ pages, Stanford & Oxford sweatshirt wearer, MBA who's bad at math, nonprofit founder, mama to @lucia& tiny twins ”13 Ingenious Productivity Hacks You Have to Try Today t.co/fv6V61B3wH” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CLAIRE SHARES
  69. 69. Samantha Noble @samjanenoble FOLLOWERS / 5,961 SOCIAL AUTHORITY / 56 BIO / CEO & Founder @biddablemoments Founder @digitalfemales, Chief Editor @stateofdigital, Keynote Speaker, Judge & UK Search Personality 2016! Passion for #PPC “Most clients I work with where I run @adwords and @bingads see much higher ROAS from Bing from identical campaigns #BingFTW” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW SAMANTHA’S INSIGHT
  70. 70. Jonathan Mildenhall @mildenhall FOLLOWERS / 25,559 SOCIAL AUTHORITY / 55 BIO / I have the pleasure of being the CMO of Airbnb. I believe that a world full of greater humanity and creativity is a better world for all. Airbnb fuels both. Global jetsetting glamour interspersed with insights into ideas, content and equality. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM JONATHAN
  71. 71. Joel Harrison @joel_b2beditor FOLLOWERS / 4,014 SOCIAL AUTHORITY / 55 BIO / Editor-in-chief of @MarketingB2B, evangelist, speaker and all-round enthusiast for all things #B2B – plus #architecture #BristolCity #Greenwich. “Emotion, balanced with great insights, is the key to exceptional #b2bmarketing.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOEL’S INSIGHT
  72. 72. Douglas Burdett @marketingbook FOLLOWERS / 34,931 SOCIAL AUTHORITY / 55 BIO / #B2B marketing agency principal. Former artillery officer, Madison Avenue ad man, stand-up comedian. Host of The Marketing Book Podcast Content creation tips, podcast highlights, sales, advertising and strategy. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM DOUGLAS
  73. 73. Stacey McNaught @staceycav FOLLOWERS / 6,538 SOCIAL AUTHORITY / 55 BIO / SEO and content marketing type. Search Director @tecmark. Conference speaker, @inc columnist, Mum, blogger and #MUFC fan. Formerly Cavanagh. “I’ve fallen a little bit in love with @littlewardenapp. You need this in your life, SEO folks. littlewarden.com” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW STACEY’S INSIGHT
  74. 74. Maureen Blandford @maureenb2b FOLLOWERS / 2,717 SOCIAL AUTHORITY / 55 BIO / Leading digital convergence: Product • Marketing • Sales • Success. #digitaltransformation #WomenInTechChicagoan in Holland. CMO at SIG.eu “More than ever these 6 functional areas are inexorably linked. Gaps anywhere = lag everywhere. Product Marketing Sales Success HR IT” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MAUREEN’S INSIGHT
  75. 75. Sidra Khan @sidra_tm FOLLOWERS / 4,058 SOCIAL AUTHORITY / 55 BIO / Marketing Strategy, previous publisher of reports at The Times, Covering, Media, SME's, SEO/PPC, Social, Tech content. Enjoys tea&scones @Pearson @PearsonAPI Marketing events reporting, women in tech and a dash of humour and politics. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM SIDRA
  76. 76. Kelvin Newman @kelvinnewman FOLLOWERS / 13,281 SOCIAL AUTHORITY / 54 BIO / Organises #brightonseo a stupidly popular search marketing conference “Not saying they’ve got no market differentiation but just saw a bloke with ubereats jacket and deliveroo trousers” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KELVIN SHARES
  77. 77. Jonathon Colman @jcolman FOLLOWERS / 16,373 SOCIAL AUTHORITY / 54 BIO / Product UX, content strategy lead at @FacebookDesign. Introvert by nature, feminist by choice. Always listening. “Design isn’t art - it’s creating a solution to a problem. Content strategy isn’t words - it’s creating clarity and meaning.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JONATHON’S INSIGHT
  78. 78. Jason A Miller @jasonmillerca FOLLOWERS / 26,145 SOCIAL AUTHORITY / 54 BIO / SF-LON-Global Content & Social Media Marketing Leader @Linkedin Marketing Solutions, Blogger, RocknRoll Photog, Speaking at #IgniteB2B in London on June 22. Behind the scenes at LinkedIn Marketing, content creation and rock photography. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM JASON
  79. 79. Doug Kessler @dougkessler FOLLOWERS / 18,105 SOCIAL AUTHORITY / 54 BIO / Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing “When you mis-type a search in Google and know they’ll get it right anyway but still go fix it before hitting go. We need a word for that.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DOUG SHARES
  80. 80. Dave Chaffey @davechaffey FOLLOWERS / 25,171 SOCIAL AUTHORITY / 54 BIO / I love sharing the latest #DigitalMarketing innovations and tips. Editor @SmartInsights. Author of Digital Marketing: Strategy, Implementation and Practice. “Average Landing page conversion rates for Lead Generation dlvr.it/Pv6jNC” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAVE SHARES
  81. 81. Tess Alps @tessalps FOLLOWERS / 7,915 SOCIAL AUTHORITY / 54 BIO / Feminist. Gardener. Opera lover. #LFC. Wise old bird. Chair of Thinkbox @thinkboxtv Council member of @ASA_UK Personal account “Programmatic at the moment just used to turn useless, unbuyable online sawdust into ugly but useful MDF. It could be cleverer. #BigThink17” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW TESS’S INSIGHT
  82. 82. Stefanie Grieser @smgrieser FOLLOWERS / 2,852 SOCIAL AUTHORITY / 54 BIO / Global Markets, Partnerships & Events @unbounce. #CTAConf Founder. Marketer, outdoor adventurist, ski bum & social butterfly. Also: #PresentHER & #CentHERstage “This post though. How @shopify does marketing (increasing revenue by 90% in 365 days) buff.ly/2vCMHLi ht @justinjtsang” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW STEFANIE SHARES
  83. 83. Purna Virji @purnavirji FOLLOWERS / 6,577 SOCIAL AUTHORITY / 54 BIO / Senior @BingAds Training Manager @Microsoft. Keynote Speaker. @sengineland Columnist on PPC, SEO, #VoiceSearch and Content Marketing. Mum. Traveler. Polyglot. Life at Microsoft, insights from the conference circuit and championing of industry excellence. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM PURNA
  84. 84. Lisa D Myers @lisadmyers FOLLOWERS / 17,250 SOCIAL AUTHORITY / 54 BIO / CEO & Founder of Award Winning SEO Agency @VerveSearch. BIMA100 - CEO & Leaders 2017, Founder @WomenInSearchConference Speaker. Business Mentor. Mum. Original. “You can view the video of my #MozCon presentation, “How To Get Big Links” for FREE here t.co/LLT9aTqeRG” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LISA SHARES
  85. 85. Jade Tambini @jadetambini FOLLOWERS / 2,594 SOCIAL AUTHORITY / 54 BIO / Strategic Marketing Consultant @ Jade Tambini Marketing and Associate Partner @Really_Helpful “My latest blog ‘Reconnecting your #marketing with your business growth strategy’ >> bit.ly/2uxAIOp” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JADE SHARES
  86. 86. Gemma Davies @gdavies2 FOLLOWERS / 3,504 SOCIAL AUTHORITY / 54 4 BIO / Recognised as one of the top 10 #B2BMarketers to follow on Twitter | Director, #Marketing @Apttus | Advocate for Women in Tech | Connector | views are my own “Gender parity = greater success. #nobrainer” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW GEMMA’S INSIGHT
  87. 87. Richard Robinson @robinsonrg FOLLOWERS / 1,773 SOCIAL AUTHORITY / 53 BIO / Helping firms make the most out of the web through using digital to transform their businesses. Chair of the IDM B2B Marketing Council. All views my own “Is B2B marketing fashionable? My latest musing goo.gl/fQMyPJ” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RICHARD’S INSIGHT
  88. 88. Shelly Lucas @pisarose FOLLOWERS / 4,449 SOCIAL AUTHORITY / 53 BIO / I love B2B marketing, epic content, all things social. Art lover, feline-obsessed. “Marketers get so enamored with journey mapping that they forget about managing (& improving) the CX” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW SHELLY’S INSIGHT
  89. 89. Amanda Maksymiw @amandamaks FOLLOWERS / 5,573 SOCIAL AUTHORITY / 53 BIO / Content marketer with a penchant for demand gen & french fries. Last name sounds like max-i-mu. Work @fuze. She attends some great marketing events and shares soundbites that make us pause for thought. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM AMANDA
  90. 90. Carlos Abler @carlos_abler FOLLOWERS / 3,722 SOCIAL AUTHORITY / 52 BIO / #ContentMarketing and strategy leader @3M. Delivering relevance via #CustomerExperience + #DigitalTransformation. Equal rights for all. Opinions are mine only. “If you want to do great content… You need to get your mind blown on a routine basis. [Just going to keep tweeting this. Hubris aside, it’s the only advice you’ll ever need.]” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW AXONN’S FAVOURITE TWEET
  91. 91. Ian Anderson Gray @ FOLLOWERS / 53,058 SOCIAL AUTHORITY / 52 BIO / Founder of Seriously Social. Live Video & Social Media Tool Guy. International Speaker, Coach, Consultant & singer. Love helping people! Indian food addict. Prolific sharer of listicles with practical tips on everything from social selling to content creation. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM IAN
  92. 92. Danny Denhard @dannydenhard FOLLOWERS / 4,444 SOCIAL AUTHORITY / 52 BIO / Digital Problem Solver & Strategist; Marketing Director at JustGiving. Mad sports fan. Men's & food blogger @theldndiaries Ecommerce, marketing, sports, food and some great gifs. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM DANNY
  93. 93. Monina Wagner @moninaw FOLLOWERS / 4,843 SOCIAL AUTHORITY / 52 BIO / #cmgr for @CMIContent #CMWorld and #intelcontent. Love Disney, brunch and a Journey Into Imagination. Perpetually trying to be the cool mom. Monina not Monica. “I find myself saying TL:DR for any tweet over 140 characters.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MONINA’S INSIGHT
  94. 94. Josh Bernoff @jbernoff FOLLOWERS / 24,671 SOCIAL AUTHORITY / 51 BIO / Author of Writing Without Bullshit, blogger at http://withoutbullshit.com “The worst verbs imaginable. Avoid. For example, conversate, impact, endeavor, and powerpoint (as a verb!) t.co/OyPDewRn5s” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOSH SHARES
  95. 95. David Edmundson-Bird @groovegenerator FOLLOWERS / 4,239 SOCIAL AUTHORITY / 51 BIO / Principal Lecturer in Digital & Social Media Comms, Associate Director for Digital Innovation at MMU. Retweets mean I have found the button to RT “One day we won’t gamify anything. We’ll just do stuff because it is the right thing to do and the value of doing it is clear.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAVID’S INSIGHT
  96. 96. Sonia Simone @soniasimone FOLLOWERS / 24,985 SOCIAL AUTHORITY / 51 BIO / writer; marketer; kettlebell junkie; mediator. Chief content officer & co-founder of rainmaker digital. Believer in peace, love, and the scientific method. “Some thoughts on how to make your content more rewarding (for your audience, and for you too t.co/560f9RZxZ1” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW SONIA’S INSIGHT
  97. 97. Peg Miller @pegmiller FOLLOWERS / 7,065 SOCIAL AUTHORITY / 50 BIO / #B2B #contentmarketing #productmarketing. VP Marketing @tax_guard. Co-founder @B2BMktgAcademy. Past VP Product Marketing, VP Success @kapost, @penton. “Guidelines for Success | The 10 Commandments of Content Marketing buff.ly.2x0WRoe” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW PEG SHARES
  98. 98. Christine Bailey @christinebailey FOLLOWERS / 14,502 SOCIAL AUTHORITY / 50 BIO / Top 10 Influential Woman B2B Martech. Aspiring #Marketing Guru. Doctorate in customer insight. Optimist. @TEDx_RTWspeaker. Seen regularly on @WomenatForbes. “Definitely the latter - Is Marketing Dead, Or Starting A New Golden Age? Via @forbes bit.ly/2ylCXrY” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CHRISTINE’S INSIGHT
  99. 99. Ardath Albee @ardath421 FOLLOWERS / 25,112 SOCIAL AUTHORITY / 50 BIO / B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance. Helps B2B companies turn prospects into buyers & retain customers “Why is whether you need a B2B content marketing strategy still a question? Success vs. Failure, isn’t that motivation enough?” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ARDATH’S INSIGHT
  100. 100. Amisha Gandhi @amishagandhi FOLLOWERS / 3,129 SOCIAL AUTHORITY / 50 BIO / Head of #InfluencerMarketing @SAP, #DigitalMarketing, Speaker, passionate about sci-fi, women in tech #AI#machinelearning #IoT Views are my own “The Wild West of #InfluencerMarketing is coming to an end, and becomes a more strategic piece of the customer journey” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW AMISHA’S INSIGHT
  101. 101. Buddy Scalera @buddyscalera FOLLOWERS / 26,276 SOCIAL AUTHORITY / 49 BIO / Content strategist & Jedi Knight. Pharma #contentmarketing, #digitalhealth, & #vr. Speaker, author of 6 books, Marvel Comics writer. “Content strategy is part of a multi- channel business plan for your marketing and non-marketing content.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW BUDDY’S INSIGHT
  102. 102. Katie Colbourne @katiecolbourne FOLLOWERS / 4,359 SOCIAL AUTHORITY / 49 BIO / B2B CIM Marketer. LOVE marketing | digital | business | tech | fashion | beauty | health | films | coffee | NYC & being a Digital AD @tmptweets “This is the most important point here “a business that offers content … different from competitors”. What’s your USP? t.co/aId5zXYThj” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KATIE SHARES
  103. 103. Chad Pollitt @chadpollitt FOLLOWERS / 32,025 SOCIAL AUTHORITY / 48 BIO / Faculty Indy @KelleySchool, Adjunct @RutgersU, Top 20 CMO Influencer, @HuffPost & @Guardian contributor, Partner at @NativeInstitute & former @USArmy Commander “Artificial Intelligence Gets Introduced to Influencer Marketing bit.ly/2ykazqy via @relevance” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CHAD SHARES
  104. 104. Joe Chernov @jchernov FOLLOWERS / 25,189 SOCIAL AUTHORITY / 48 BIO / VP of Marketing @ InsightSquared, startup advisor. Also lend a hand to startups and wildlife causes when I can. Profile illustration by my man @enoogs. “The best time to call me is email.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOE’S INSIGHT
  105. 105. Bas van den Beld @basvandenbeld FOLLOWERS / 11283 SOCIAL AUTHORITY / 48 BIO / Natural storyteller with energy & enthusiasm. Trains speakers and marketers. Marketing consultant, trainer, speaker. Founder @stateofdigital@speakpersuasion “Worth considering. Nobody reads privacy policies - here’s how to fix that bit.ly/2ykZdlH” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW BAS SHARES
  106. 106. Jennifer Gregory @byjengregory FOLLOWERS / 7,046 SOCIAL AUTHORITY / 48 BIO / Freelance Content Marketing Strategist & Writer. B2B, data analytics, tech, hospitality tech, Health IT and finance. B2B content marketing, freelancing and creativity. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT OF JENNIFER
  107. 107. Heidi Cohen @heidicohen FOLLOWERS / 33,253 SOCIAL AUTHORITY / 48 BIO / Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life. “5 Core Content Types Every Marketer Needs to Succeed t.co/9IEispMDp7” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW HEIDI SHARES
  108. 108. Pete Handley @ismepete FOLLOWERS / 4,859 SOCIAL AUTHORITY / 47 BIO / SEO & Digital Marketing, #SEOMusic, space, sustainability & science. uksearchawards/@eusearchawards/@MENAsearchaward judge. All views mine, not @sagegroupplc's Geekery (explicitly not dorkery or nerdery), tech and music. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM PETE
  109. 109. Adam Harper @adam_harper_B2B FOLLOWERS / 1,277 SOCIAL AUTHORITY / 47 BIO / Marketing ultracrepidarian @marketingb2b. Tweets probably dripping with sarcasm, so clearly not the view of my employers “The next article I see to prefix B2B with “boring” is going to be on the end of a long boring tweetstorm from yours truly.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ADAM’S INSIGHT
  110. 110. Pam Didner @pamdidner FOLLOWERS / 10,374 SOCIAL AUTHORITY / 47 BIO / Content Marketing Consultant, Speaker & Author - Specializing in Fortune 100 B2B Marketing. Adjunct Professor @wvuimc@UOsojc “7 Ideas to Improve Conversion on Your Website - my new post: t.co/u9Kl4fouH2” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW PAM SHARES
  111. 111. Liz Azyan @liz_azyan FOLLOWERS / 12,277 SOCIAL AUTHORITY / 47 BIO / Experienced Digital & Social Media Strategist. Grab my social media content course here: http://skl.sh/2o0Obxj “Nine Ways to Invite More Engagement With Your Content bit.ly/2hFmJ3q” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW LIZ SHARES
  112. 112. Christie Fidura @cfidurauk FOLLOWERS / 5908 SOCIAL AUTHORITY / 47 BIO / Senior Marketing Manager for EMEA Developer Relations @salesforce, a Top 200 Content Strategist and the co-founder of #cmgrLDN. My views are my own. “New Data from Salesforce: Top Brands Align Social Marketing and Customer Service sforce.co/2wzLcNd” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW CHRISTIE SHARES
  113. 113. Annie Cushing @anniecushing FOLLOWERS / 25,349 SOCIAL AUTHORITY / 47 BIO / I make data sexy. I am also a proud Philadelphian, competitive dragon boater, and run @discoverfairmount.com for fun. “See how to accomplish 66 common marketing tasks using 15 tools. Illustrated! bit.ly/297ySZ4” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ANNIE SHARES
  114. 114. Marcus Sheridan @thesaleslion FOLLOWERS / 22,537 SOCIAL AUTHORITY / 46 BIO / Acclaimed International Keynote Speaker. Author of "They Ask, You Answer" Helping businesses reach their potential in the digital age. Husband. Father. Teacher. “I’m beginning to believe all this ‘Marketing to #Millennials’ is a big load of crapola. For the most part, they’re just humans too.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARCUS’S INSIGHT
  115. 115. Nishma Robb @nishmarobb FOLLOWERS / 2,387 SOCIAL AUTHORITY / 46 BIO / Shoe addict, digital geek & mummy of twins. Marketing @googleuk & Chair of Women@GoogleUK. Easily distracted by sparkly things! Inspiration, industry insights, celebration of equality. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM NISHMA
  116. 116. Heidi Taylor @taylormadeinkew FOLLOWERS / 5,209 SOCIAL AUTHORITY / 46 BIO / Think different, do different, be different. B2B marketing for the social era. Love scuba diving, photography, travel & pushing the marketing limits “Don’t confuse short-term tactics with long-term strategy in #B2Bmarketing t.co/BTPlwkWGNf” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW HEIDI SHARES
  117. 117. Marcus Leathwood @marcusleathwood FOLLOWERS / 4,095 SOCIAL AUTHORITY / 45 BIO / MD & CMO @Acuity_Sage #SagePartner#SageOne #SageLive #SageX3#Salesforce #KimbleApps //Dad & Husband for Life / good #food, great #coffee, nice #wine “Great insight into how adopting #cloud #solutions & transforming your business #culture in alignment supports growth, employees & customers sforce.co/2wfO2a” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MARCUS SHARES
  118. 118. Karola Karlson @karolakarlson FOLLOWERS / 13,567 SOCIAL AUTHORITY / 45 BIO / Facebook Ads Expert | Performance Marketing Manager @Taxify | Founder @Aggregate_blog | Idea Generator | Contributor @TheNextWeb, @AdEspresso, @CMIcontent “12 Hidden Facebook Features 95% of Marketers Don’t Know > buff.ly/2wzv92d” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KAROLA SHARES
  119. 119. Hannah Smith @hannah_bo_banna FOLLOWERS / 6,081 SOCIAL AUTHORITY / 45 BIO / Head of Creative at Verve Search. Decks from her fantastic talks, as well as creativity and link building. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM HANNAH
  120. 120. Ashley Zeckman @azeckman FOLLOWERS / 3113 SOCIAL AUTHORITY / 45 BIO / @TopRank Dir. of Agency Marketing. Digital marketing nerd, Content Marketing, Social Media & SEO enthusiast, artist, foodie, dog owner. See me at #MPB2B Great shares & soundbites from some of the best marketing events across the US (often with gifs!). AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM ASHLEY
  121. 121. Tim Tucker @ttucker23 FOLLOWERS / 2,319 SOCIAL AUTHORITY / 44 BIO / Content marketing & strategy, writer and author. Enjoy playing bass guitar and tennis. Always looking for positives. Soundbite-tastic live tweeting of content marketing events across the UK. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM TIM
  122. 122. Rene Power @renepower FOLLOWERS / 4,900 SOCIAL AUTHORITY / 44 BIO / Husband, dad & founder, Vision B2B Marketing & Training. Author: Brilliant B2B Digital Marketing. EFC JFT96@visionb2b @smartinsights#MarketingAssassin “How’s your week looking? Mine: Two days with manufacturing clients, CIM training Wednesday and networking in Manchester on Friday.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RENE SHARES
  123. 123. Dave Stevens @davestevensnow FOLLOWERS / 2,422 SOCIAL AUTHORITY / 44 BIO / Experienced global #CMO. Tweeting about my own views of #Marketingespecially #B2BMarketing. No cat pics or lunch menus here unless marketing-related. “The bait should be tasty to the fish, not the angler. But how to test #B2B #marketing? Join @BMC_forB2B debate t.co/Q3vzO1fU9i” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW DAVE SHARES
  124. 124. Ahava Leibtag @ahaval FOLLOWERS / 6,991 SOCIAL AUTHORITY / 44 BIO / Insanely passionate about making the web safer, one word at a time. Lead an agency that specializes in writing #content that turns your audience into customers. “Please stop sending out newsletters with multiple articles. No one cares. They barely care about one article.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW AHAVA’S INSIGHT
  125. 125. Richie Jones @richiejones FOLLOWERS / 1,807 SOCIAL AUTHORITY / 43 BIO / Digital Believer / Disruptor Brand, Multichannel & eCommerce expert Brand / eCom / Tech Entrepreneur MD @vvast_Co-founder @tokn_ Surfer & MTBer Bristol, UK “Clearly some solid brand insight driving @strava’s current ‘Less negativity, more activity’ campaign lnkd.in/dBYKEdp” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RICHIE’S INSIGHT
  126. 126. Michele Linn @michelelinn FOLLOWERS / 13,219 SOCIAL AUTHORITY / 43 BIO / Mom and wife. Believer of creating the life you want. VP of content for @cmicontent. Love connecting with content marketers “Being genuinely helpful is a great way to build your personal (and company’s) brand. Blogging is a prime way to do this.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW MICHELE’S INSIGHT
  127. 127. Gemma Greaves @gemmahgreaves FOLLOWERS / 2,225 SOCIAL AUTHORITY / 43 BIO / Chief Exec @themarketingsoc & founder Cabal with a big black book. Curious, always up to something, a restless connector of people & ideas. And Mum to Joshie. Tweets from the front row of the best events in marketing. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM GEMMA
  128. 128. Jessica Gioglio @savvybostonian FOLLOWERS / 10,681 SOCIAL AUTHORITY / 42 BIO / Speaker + Author, The Power of Visual Storytelling http://amzn.to/LIJxNO . Passionate about digital + social media, startups, travel + living your best life! “Such a clever idea - @Snapchat is reportedly hiding virtual art for you to find in the real world via @FastCoDesign t.co/LAcG18OLIA” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JESSICA SHARES
  129. 129. Claire Wood @claireemwood FOLLOWERS / 2,137 SOCIAL AUTHORITY / 42 BIO / Marketing Operations Director at @DeloitteUK; mum to 2 boys; proud wife; member of DMA/IDM B2B Marketing Council; #IDMmasterB2B; all views my own. Content marketing insights, particularly with a B2B focus. Also productivity and personal development. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM CLAIRE
  130. 130. Randy Frisch @randyfrisch FOLLOWERS / 1,354 SOCIAL AUTHORITY / 41 BIO / cofounder & CMO @Uberflip where marketer and sales can manage content experience through buyer journey.#OwntheJourney “How to Use Uberflip to Scale Your ABM Efforts buff.ly/2fCWqKH” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW RANDY SHARES
  131. 131. Kieran Flanagan @searchbrat FOLLOWERS / 8,911 SOCIAL AUTHORITY / 41 BIO / VP Marketing @hubspot and general marketing nerd. I tweet on content marketing, inbound marketing, growth hacking http://www.kieranflanagan.io “Blog posts listing different ‘growth hacks’ is some of the worst content on the internet.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW KIERAN’S INSIGHT
  132. 132. John Watton @jwatton FOLLOWERS / 12,066 SOCIAL AUTHORITY / 41 BIO / Head of EMEA Enterprise Marketing, @Adobe. @BrandRepublic Top 50 UK @Klout Influencer, @LinkedIn Top 10 UK Marketer, @theIDM B2B Council. Views my own. “Is B2B marketing fashionable? t.co/E6kyKqMH5A” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JOHN SHARES
  133. 133. Carlos Doughty @carlitosdghty FOLLOWERS / 2,661 SOCIAL AUTHORITY / 41 BIO / All round #marketing nerd. Marketing Director @Euromoney. I especially geek out at #MarTech. Founder of @MarTechAlliance. Martech tweets, digital industry news & future industry predictions. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM CARLOS
  134. 134. Jada Balster @jadabalster FOLLOWERS / 2,077 SOCIAL AUTHORITY / 41 BIO / Marketing Director @Workfront_IncPassionate about Demand Generation, Brand Building and... Netball. Founder of @netball_world “What can creatives learn from engineers? Here my latest piece via @CreativeReview bit.ly/2xaPZst” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JADA SHARES
  135. 135. Gina Balarin @gbalarin FOLLOWERS / 1,678 SOCIAL AUTHORITY / 41 BIO / Speaker, Marketer, Inspirer, Storyteller. #content #marketing #motivation#innovation Founder & Director @Vrballistics Inbound B2B marketing, events and inspiration. AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW WHAT TO EXPECT FROM GINA
  136. 136. Rebecca Lieb @lieblink FOLLOWERS / 13,332 SOCIAL AUTHORITY / 40 BIO / all media, all the time | analyst, author, speaker & strategic advisor on digital advertising, media & content “Let’s talk about the ‘quality’ in quality over quantity. I share my thoughts on the @CMIContent blog. bit.ly/2tKetqV” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW REBECCA SHARES
  137. 137. Bogdana Budnar @bogdana FOLLOWERS / 12681 SOCIAL AUTHORITY / 40 BIO / Head of Strategy. All things digital, human centricity and Star Wars. Avocado for breakfast (not Millennial, though). Views expressed here are my own. “Oh, how I love the smell of Big Data in the morning. That sense that it sits there doing nothing meaningful and just getting fat.” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW BOGDANA’S INSIGHT
  138. 138. Eric Wittlake @wittlake FOLLOWERS / 7,893 SOCIAL AUTHORITY / 39 BIO / Focus: Demand generation for high growth B2B companies. Belief: Marketing should serve and respect the audience. Fav Tools: Data, tech, insights. Work: @topohq “Ouch. ‘95% of the marketers surveyed say they employ first- and third-party data in their media plans, a staggering 64 percent are not fully clear on the origins of their data sources’” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW ERIC SHARES
  139. 139. Jennifer Personette @jenbptte FOLLOWERS / 1,405 SOCIAL AUTHORITY / 39 BIO / Brand, Digital, Mktg Ops Vice President@NCRCorporationDogs+HGTV+Pilates+New Mom to Isla = MY LIFE Build your #omnichannel capabilities based on #interaction, choice, convenience & ease of use: co.ncr.com/2y4xjeW via @NCRCorporation AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JENNIFER SHARES
  140. 140. Justin Pearse @justinpearse FOLLOWERS / 10,997 SOCIAL AUTHORITY / 34 BIO / MD, Drum Studios, branded content arm of @thedrum, exec committee member @BIMA, IAB content marketing council member, previously editor New Media Age “Are creative agencies oblivious to rising technologies? t.co/G0IARsIs0I” AXONN RECOMMENDS: 140 TWITTER ACCOUNTS TO FOLLOW JUSTIN SHARES

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