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10 questions to ask before hiring a marketing agency

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Who needs an agency anyway? https://www.axonn.media/digital-advice/who-needs-an-agency-anyway-ebook
Not sure if you should work with a content marketing agency or hire in-house? These are the questions to to decide what your business needs.
Find out more in our ebook.

Published in: Marketing
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10 questions to ask before hiring a marketing agency

  1. 1. 10 questions to ask before hiring a marketing agency
  2. 2. Do you need help with your strategy?
  3. 3. Do you need help with your strategy? Marketers who have a documented strategy are 71% more effective.Whether you can do this in- house or need agency support, ensure you have a plan for tackling your strategy before meeting with an agency.
  4. 4. Are you producing regular content?
  5. 5. Are you producing regular content? Even if you are considering an agency for strategy or graphics, you will need high-quality content to support these areas. Should you use an agency to help you or do it in-house?
  6. 6. Are you measuring success?
  7. 7. Are you measuring success? Do you know what content is working effectively for your business? Are you constantly adjusting your strategy? If you aren't measuring your results you can't know what is working.
  8. 8. Are you optimising your content?
  9. 9. Are you optimising your content? Not optimising your content is a missed opportunity. An agency can ensure the brilliant content you are producing has the best chance of reaching the right people.
  10. 10. Are you sharing your content regularly?
  11. 11. Are you sharing your content regularly? Your content shouldn't just be shared on social media once - you should have a strategy in place for sharing new content. Could you use agency support?
  12. 12. Do you know where you need support?
  13. 13. Do you know where you need support? Is it strategy, content writing, analysis or amplification? Do you want video or graphics? Do you need a new content management system?
  14. 14. What do you expect from your agency?
  15. 15. What do you expect from your agency? Do you need help from start to finish, or are there just a few areas where you need support? Do you need expertise or resource, or both?
  16. 16. Have you found an agency you trust?
  17. 17. Have you found an agency you trust? Finding the right agency is like finding the perfect partner - you have the trust them and be sure you're both on the same page.
  18. 18. Have you got the time?
  19. 19. Have you got the time? To make sure an agency really "gets" you, you need to be sure you spend time with them and answer every question, especially if you are in a niche or technical industry.
  20. 20. Could you hire in- house?
  21. 21. Could you hire in- house? Have you exhausted the option of hiring expertise or resource in-house before considering an agency?
  22. 22. Want to learn more about working with an agency?
  23. 23. Download our ebook "Who needs an agency anyway?"

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