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  1. 1. A common misunderstanding regarding searchengine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and analysis in order toprovide the best results possible. The countless moving parts of SEO also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition.charlotte seo
  2. 2. This is habitual search engine optimization and it requires constantattention to provide consistently superior results The margin ofkeyword battles that have been won consistently and decisively maynarrow New search engines like Microsoft's "Bing" getintroduced You add a new and unique product that can't beoptimized with the keywords you're using currently * Analysis– Analysis of keywords and phrases is the foundation ofsuccessful search engine optimization
  3. 3. Focusing time and money on winnable searches versus highlycompetitive ones will prove to be more cost effective and result in amuch higher return on investment High rankings on search engineresults pages from going after less competitive keywords will alsooccur much faster * Research – It's imperative to staycurrent with what is working in search engine optimization Knowinghow Bing is different from Google for instance, can give you anadvantage over competitors and access to new visitors Anotherdynamic area is social media
  4. 4. Knowing how and where to maximize your optimization efforts canbe the difference between success and failure Only by doing someadvance research will you be able to tell which platform will deliveroptimal results as the difference in user demographics varies widelybetween MySpace, Facebook, and Twitter * Tweaking - Googleprovides a ton of free data They have tools available that will tell youwhat keywords you are ranking for, which keywords are driving trafficto your site and which ones aren't, which pages have beenindexed, where inbound links are coming from, and where theproblems are on your site
  5. 5. Watching for shifts in keyword tendencies, making adjustments, andmaking sure your site is maintained can make a huge difference indriving both new and repeat traffic to your site * Testing –Test everything you do in your search engine optimization effortsWhat was working at one point may not always work but youwon't know it unless you're constantly testing resultsTrends may go the other way as well, where terms that haven'ttested well previously start yielding traffic and conversions as a resultof higher visibility and branding efforts
  6. 6. Testing to see where visitors are bouncing off of the site can provideintelligence on weak areas of the site and determine where fixes areneeded to make the site stickier Additionally, testing allows thewebsite owner to know what's working and to concentrateresources on those areas Search engine optimization requiresconstant attention to provide consistently superior results Only bymaking SEO a habitual practice can a website owner maximizeefforts, resources, and outcomes to keep traffic and conversionsgrowing quarter to quarter
  7. 7. In many cases, the work required for habitual SEO can be tooprohibitive to be done properly in-house The Gervais Groupspecializes in all the areas of habitual search engine optimization,generating superior results on a consistent basis Call charlotte seothem today at (770) 529 2262
  8. 8. charlotte seo