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Why should you repair your online reputation (https://www.youtube.com/watch?v=Vrn92QZHr1k)? Because if you don’t do it, someone else will. Even if your business is a small mom and pop shop with only a very basic website, you have to keep this statistic in mind: 90 percent of all consumers research the Internet when looking for businesses to deal with. That means that if you are not pro-actively managing your own business reputation, then it will be managed by the actions of others. Taking into account the previously mentioned statistic, consider the implications of even one negative review about your business, especially if that is all people find when searching for you.
Simply search the web for your business name and see what results you get. (You may also want to search your name, the names of your high-profile employees, your brand, and your product/service.) You need not look past the first page of search engine results, as 99 percent of your customers will never get past that page.
Once know what is being said about you, you can form a plan for managing your reputation, based on what you know. You will need to take a multifaceted approach to your reputation management. For example, if most of what you find is indifferent (or, if you can’t find much at all), then you need to work on building your brand; also, respond to positive and negative items accordingly.