Engage or Die! Brian Solis #AwarenessInc Webinar

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Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.

Published in: Technology, Business

Engage or Die! Brian Solis #AwarenessInc Webinar

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  12. 12. @briansolis<br />
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  14. 14. Marketers Prefer Twitter<br />
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  18. 18. Setting up a presence is all it takes to “join the conversation”<br />
  19. 19. AND EASY!<br />
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  26. 26. Social Media is rich with emotional connections <br />
  27. 27. 80% of consumers stated that following a brand on Twitter results in referrals<br />
  28. 28. Social Networks are the playgrounds of the young and the restless<br />
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  30. 30. This is Just Another Passing Fad<br />
  31. 31. 50M Tweets!<br />
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  35. 35. Introduces the ability to steer and shape perception<br />
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  39. 39. Word of Mouth doesn’t work, tell everyone you know<br />
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  42. 42. Advice is a commodity, but usable, not practical, instruction is scarce.<br />
  43. 43. The Top 10 Ways to Get Nowhere in Social Media<br />
  44. 44. Everything you know about Social Media could be wrong…<br />
  45. 45. You are entitled to my opinion…<br />
  46. 46. At some point, we have to stop asking questions and start answering them for ourselves…<br />
  47. 47. It’s time to write your own success stories<br />
  48. 48. Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice. <br />The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.<br />
  49. 49. Everything Starts with Listening and Research<br />
  50. 50. There’s a difference between listening and hearing…<br />
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  52. 52. Intelligence<br />
  53. 53. Discovery<br />Listening<br />Experience<br />Evaluation<br />Engagement<br />Action<br />Need<br />Awareness<br />Consideration<br />Decision<br />Satisfaction<br />Recommendation<br />
  54. 54. The Brand Dashboard<br />
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  59. 59. Monitoring<br />
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  61. 61. The Conversation Funnel<br />Listen<br />Sort<br />Assess<br />Assign<br />Service<br />Finance<br />Product<br />Marketing<br />Sales<br />HR<br />
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  63. 63. Integrated<br />
  64. 64. Social Media is About Sociology and Psychology More So Than Technology<br />
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  66. 66. Becoming the people we want to reach and win over (sway, influence, affect…)<br />
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  70. 70. Pingdom<br />
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  74. 74. The art and science of influence<br />
  75. 75. Influence…The ability to inspire meaningful and measurable action<br />
  76. 76. Identify your influencers<br />
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  79. 79. Find Comfort Outside Your Comfort Zone<br />
  80. 80. Engage outside of your domains<br />
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  83. 83. Intentions Speak Louder Than We Realize<br />
  84. 84. Guide the experience<br />
  85. 85. Introduce Clicks-to-Action<br />
  86. 86. Relevance, Resonance, Significance<br />Credibility<br />Motivation<br />Adaptation<br /><ul><li>Resource
  87. 87. Contributor
  88. 88. Host
  89. 89. Facilitator
  90. 90. Self Expression
  91. 91. Recognition
  92. 92. Achievement
  93. 93. Altruism
  94. 94. Reward
  95. 95. Measurement
  96. 96. Incentives
  97. 97. Value
  98. 98. Test
  99. 99. Change</li></li></ul><li>Measure<br />
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  101. 101. Calculate Everything<br />
  102. 102. Metrics: The Value Cycle<br />Engage<br />Listen<br />Engage<br />Learn + Adapt + Create<br />Measure<br />
  103. 103. We earn the stature, relations and experience we deserve<br />
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  105. 105. #ThisisYourTime<br />

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