Avvio presentation to dit students cathal brugha street, Dublin. The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future. Some useful statistics and tips are listed to help students make the most of each of the social media platforms. For more information or questions email michelle.conaghan@avvio.com

1. Avvio Presentation
Virtual Networking and hospitality

2. Virtual networking
and hospitality
Presented by
Michelle Conaghan
www.avvio.com
Twitter: @michellcon
Linkedin: michelle.conaghan

3. The Social Media Landscape

5. Social Landscape
Facebook Global Stats
 800 million plus users world wide
 Top three countries include US, Indonesia, UK
 US has 155 million user.
UK Stats
• 30 million users in the UK
• 48% Penetration of the total population
• 60% Penetration of the online population
Irish Stats
 2.1 million user in Ireland
 42% Penetration of total Population
 64% Penetration of the online population

6. Changing Times

8. Social Media Revolution
Socialnomics 2011

9. Why do it?

10. The Benefits for Business
Hubspot 2011

11. Did it improve Sales?
• 72% marketers with 3 years plus experience said social
media helped close the business
• 45% new partnerships gained
• 52% see qualified lead generation

12. Why it’s important for my career?
• Develop a strong personal brand
• Need a strong and relevant contact base
• Be valued to your connections
• Grow recommendations
• Increase your influence
• Spot opportunities

13. Most Popular Tools by Marketers
Hubspot 2011

14. Time Commitment to Social
Hubspot 2011

15. Recent Report
• 58% spent 6 hours or more
• 34% spent 11 hours of more
• 15% spent 20 hours or more
on Social Media
Social Media Examiner Report 2011

16. The three pillars

17. Listen

18. Engage

19. Measurement

20. The present

21. Trends in Hotels using Social
1. Hotels are still new to Social
2. Focused on the ‘big 5’
3. 2 year confidence mark
4. Hotels are broadcasting not connecting
5. Social Media Adoption Obstacles
6. Lack of Measurement
7. No Policy or Strategy in place

22. What does the future look
like? What does the future look like?

23. The Future for some the Present for others
• Become part of your organisations day to day activity
• Integrates into front office and customer facing team members
• Used as a communication tool
• Customer want to access up to the minute information
• More attention to sphere of influence or clout
• Geo location marketing
• Customer profiling
• Social Commerce
• Impact of Google+
• I want to be found culture

24. Virtual networking

25. A new channel

26. Selling events online

27. Be as Social as Possible
Make things as easy to share as possible with plug ins

28. What’s the Best Platform?

29. The Big 6 Platforms
• Facebook
• Twitter
• LinkedIn
• Blogs
• YouTube/Video
• Google+
NB: Niche Groups, Location Services

30. Listening Tools- to find the best opportunities
• Google Alerts
• Social Mention
• Twitter Search
• Hootsuite, Tweetdeck, Seesmic
• Google Advanced Search
• Monitoring Tools

31. A New Age of Dialogue
Hubspot 2011

32. Linkedin

33. Your business suit

34. The business card

35. Why it’s of interest
• 135 million professionals
• College educated
• Senior executive, decision maker level
• Business networking
• 45+ million user in US
• Over 70% aged between 25-54
• Average wages €64k

36. Live Demo

37. Tips
• Remain professional at all times
• Post a suitable photo
• Complete your profile
• Seek recommendations
• Join groups
• Connect with people after events
• Don’t spam

38. Facebook

39. Hotels and Facebook

41. Your Customer and their Social Graph

42. Social Graph Potential
Likes
Other
Post
networks Fan
Average
130
friends
Share Review

43. Managing your Time

44. Managing your Time
• Monitor daily and respond accordingly
• Use a management client for scheduling
• 3-7 posts per week
• Review activity weekly
• Welcome new fans
• Thank people for photos, comments, reviews
• Encourage posting, photo uploads, tagging
• Be specific with offers try to tailor or
personalise if possible
• Spot opportunities and react accordingly

45. Tips
• Your personal activity
– Check out what’s visible
– Review your privacy settings
– Tagging in photos and places
– Remember who you connect with
– Timeline is on the way!!!
• If involved as part of your role
– Follow company guidelines and equitette

46. Twitter

47. Twitter - Worth the Time or Not?
Hubspot 2011

48. Twitter - Worth the Time or Not?
Hubspot 2011

49. Twitter
Benefits of Twitter
1. Build your brand.
2. Generates leads.
3. Market research & rapid response.
4. Get breaking news.
5. Generate interest/buzz ahead of a launch/event etc.
6. Reputation monitoring & management.
7. Beneficial to SEO.
8. Networking.
@avvioinc

50. Twitter
Target Audience – think of these 4 categories:
1. Current Customers
2. Prospects
3. Bloggers/Journalists/Industry Influencers
4. Non-Users
@avviotweets

51. Make an impact with Twitter

52. How to make an impact on Twitter
1. Tweeting

53. How to make an impact on Twitter
2. Follow Relevant Users

54. How to make an impact on Twitter
3. Interact with other Twitter Users

55. How to make an impact on Twitter
4. Generate Awareness of your Page
– To increase awareness of your page, include buttons to your profile on your website,
email signature, include in email marketing and other marketing materials.
5. Brand & Keyword Monitoring

56. How to make an impact on Twitter
6. Customize your Page.
7. Fresh Content that is Relevant and Engaging is Key.

57. How to make an impact on Twitter
8. Retweeting (hover over a tweet)

58. How to make an impact on Twitter
9. Scheduling
 Use management tool to schedule Tweets
 Examples of tools available; Hootsuite, Seesmic, Tweetdeck
 Manage multiple social media networks inc. Facebook
 Monitor keywords, followers, list etc
 Statistics, reporting

59. How to make an impact on Twitter
10. Don’t be afraid to use CAPITALS and Italics to make it stand out.
11. Use spellchecker before you tweet.
12. Use a URL shortener .
13. Remember: There is a permanent record of everything you tweet.

60. How to make an impact on Twitter
14. @Reply

61. What to Tweet
1. Ask questions and keep it topical
2. Start your own trends or hashtags
3. Upcoming Events in the Hotel
4. Post about local events/attractions/things to do etc.
5. Tweet links to articles
6. It’s good to follow other related businesses in your area.
7. Announce new menus, restaurant deals etc.
8. Post in advance of holidays like Halloween, Christmas, New Years, etc
9. Listen to what your followers are saying and respond.
10. Compliment campaigns with Twitter specific activity

62. Tips
• Your tweet is forever
• Post a suitable photo
• Complete your bio
• Add disclaimer
• Be transparent
• Engaging and helpful
• Use suitable language
• Don’t spam

63. Google +1

64. The Possibilities of Google +1

65. What is Google +
Available on:
 Google search results
 Google search ads
 3rd Party sites (coming
soon)

66. Tips
• Set up a profile
• Keep an eye on brand pages
• Try out the functionality
• Follow a few gurus
• Use circles to segment your
social set

67. Engagement & Influence

68. Ready, Steady……

69. Beware

70. Hubspot 2011

71. Abide by the guidelines for Social

72. Social Strategy

73. Social is now part of the Marketing Mix
Website
Email
SEO
Marketing
Your
SEM
Hotel Booking
Engine
Social
Mobile
Media

74. Social Media Strategy
• Gather market intelligence
• Identify potential
customers
• Connect with people
• Execute campaigns
• Track behaviour
• Measure results
• Support and complaints

76. Managing your Team’s Time

77. Time Commitment to Social
Hubspot 2011

78. Hubspot 2011

79. Plan, Explore, Engage & Be Rewarded

80. It’s a whole new world…..

81. Questions

82. Thank you

83. Useful Resources
1. www.mashable.com/social-media/
2. www.socialnetdaily.com/
3. www.avvio.com/news
4. www.socialbakers.com
5. www.socialmediaexaminer.com
6. www.allfacebook.com
7. www.hubspot.com

84. Connect with us on
www.facebook.com/avvio
www.twitter.com/avviotweets
www.twitter.com/michellecon
www.slideshare.net/avvio