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Aviva is improving its annuity offering as part of its calls to industry within the Rethinking Retirement Report 2013, by extending its guarantees and offering an increased value protection period.
Aviva first published Rethinking Retirement in the UK in 2011 to highlight the financial challenges facing retirees and set out a series of changes it believed were vital to help them. These included a call for the industry to publish annuity rates. Since the report’s launch, the industry has taken note and we have seen it take great strides forward through new developments such as the Association of British Insurers’ (ABI) Code of Conduct.