SUMMER INTERNSHIP REOPRT ONMARKET ANALYSIS OF HCL INFO SYSTEM IN PATNA AVINASH KR SINGH 11BSP0209
PRIMARY RESEARCH OBJECTIVE Initially we have to do the market survey of HCL ME laptops with comparison to other brands i.e. starting three days of the project we visited as many as retail outlet in Patna for gathering the information that which company / brand is most suggested by the retailers and why ? After that, the second step we followed is to gain the knowledge of the product information of HCL laptops and desktops in different category of consumer requirements so that we can deal with the customer confidentially and clears all the pro and cons of the HCL products that they are planning to purchase from the shops. Next step is to create the awareness in the IT market, which we insatiate by canopy’s and on floor managing retail store which help us to understand the requirement and expectation of the customers. Being the floor manager in the store we are also required to maintain the adequate inventory level. SECONDARY RESEARCH OBJECTIVEMy Secondary research objective is to analyses the factors affecting the buying behavior of the B2Ccustomers. For this I used my own questionnaire and I also interacted with customers as well as someretailers.
RESEARCH METHODOLOGYFor carrying the research I have used both primary as well as secondary data.PRIMARY DATA: For collecting the primary data I have framed a questionnaire.SECONDARY DATA: I have used the website www.hclinfosystems.comand various journals to get the required methodology.SAMPLE SELECTIONThe sample taken for the research, comprises of various retailers, consumers at PATNA.SAMPLE SIZESample size which we have considered for conducting the research is 300 including retailersand consumers at PATNA.TIME FRAMEThe time frame of the research is 8 weeks i.e. 9th of April to 9th of June 2012.LIMITATIONSThe results which we have concluded are thoroughly based on our sample data. We havetried our level best to obtain a fair reflection of the original scenario of the conditionsprevailing in the market.Appropriate approximations are taken where ever accurate data was unavailable.
COMPETITOR OF HCL ME LAPTOPS Positioning Communication Theme Brand Dell Partner in Success Take Your Own Path Hp Innovators Personal Again Acer Solution Provider Life is Busy, Acer Makes it EasyCompaq Enabler of Mobile Computing Get GoingLenovo Feature Rich New World, New ThinkingToshiba Performance Feel Quality, Feel Toshiba Sony Design / Aesthetics Closer to You
DATA AN ALYSIS & GRAPHICAL DATA INTERPRETATION1. WHICH LAPTOP DO YOU USE OTHERS HP SONY VAIO 15% 29% 8% LENOVO 13% HCL ME DELL 11% 24%
2. WHY DID YOU CHOOSE THIS BRAND? low price 9% brand image 19% good service 51% looks 5% avaliablity 8% recommendati on 8%
3. WHICH NAME YOU HAS HEARD MOST ?60%50% 48%40%30%20% 24%10% 13% 7% 8% 0% HP DELL HCL SONY VAIO LENEVO
4. WHICH BRAND DO YOU THINK HAS A BETTER AFTER SALESERVICE ? 50% 45% 44% 40% 35% 30% 25% 20% 22% 20% 15% 10% 5% 7% 7% 0% HP DELL HCL SONY VAIO LENEVO
LIMITATIONS All the analysis is done , targeting Patna computer market Most of the respondent are biased on answering the questioners At sometimes there was problem of non-responsiveness at some authorized and non-authorized center... FINDINGS Most of the market is covered by HP and Dell. Customer don’t prefer HCL laptops because it does not have any USP in their product line. Another Reason for not preferring HCL products are bad service , bad products , price , lack of advertisements.
RECOMMENDATIONHCL says that it has got a wide network of services center and they can solve anyproblem within 48 hour but they fail on this commitment, this act make customer toloose its trust.HCL should understand that push strategy is not always good but they should winthe confidence and heart of customer by providing them value for money.Promotional activity are very less therefore they should invest in advertisementand create brand awareness.Brand image of HCL in laptop segment is low and it is considered as cheap brandwith low quality.HCL should design their product according to customer requirement of India.Most of the product are standard product whereas now the age of customizeproduct .HCL should provide good tag line to its name that can make the association ofcustomer to the company.HCL should make alliance with the financial organization that can provideinstallment facilities to the customer. HCL should provide some sales based incentive and training so that they can bemotivated for more sellings.HCL should try to raise EC2 and EEC attributes of PC’s that can be projected asbest buy. And also project some special feature as sound or graphics or any other
CONCLUSIO N “every product is made to sell, only we have to find the potential buyer “. And “ How To Deals With The Customers And Convince Them ? ”The whole responsibility is to keep them in our side and understand the necessary of the customers.