9. חדשני בעידן חיים אנו-חדשה להתנהלות מצפים ועובדים לקוחות
מהעידןהמידע לעידן התעשייתי
The basic economic resource - the means of production - is no longer
capital, nor natural resources, nor labor. It is and will be knowledge
- Peter Drucker, Management Thought Leader
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14. הכלכלית המשמעות-חדשות הזדמנויות
“It is an era in which those organizations that understand how information and information
technology create value will be the winners in the marketplace, while those that cling to the
old notions that IT can only be used to cut costs or increase efficiency will be left behind in the
race to make the best use of their intellectual capital for competitive advantage”
- Debra Logan - Research VP, Gartner, Andy Kyte - VP & Gartner Fellow, Gartner, Inc.
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23. בוחן מקרה-BP Amoco
> KM principles were built into orientation and leader development programs and embedded
within the work process
> Projects begin with 'Peer Assist‘ session to share insights from similar projects
> ‘After Action Reviews' throughout projects and 'Retrospect' team meetings to identify 'what went
well,' 'lessons for the future‘ etc.
> Communities of practice, “Virtual teams”, use of coaching for continuous learning
> Results
> over $600 million in actual savings in 1998-2000
from projects and entry into new international markets
> Reduction in time and costs to solve problems
> Higher level of communication and knowledge
sharing among staff
> Improved level of employee commitment.
> In the development of the Schiehallion Oil Field
in Scotland, leveraging knowledge from other
oil fields saved $50 million in drilling costs.
Sources: APQC, Fortune Magazine, IT World
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24. בוחן מקרה-Ford
> Created KM processes and supporting media, including enterprise portals, document
repository, communities of practice, Best Practice Replication (BPR)
> Vision
> Robust business process for the collection, approval and sharing of high value practices
> Build people relationships by sharing valuable knowledge
> Principles
> Capture proven, high value practices
> Quantify value-add to the business
> Results
> 2800+ active high value practices have resulted
in $1.5+ Billion of identified value and $1 Billion
of actual value added to the company
> Patents have been applied for the software and
process derivatives.
> Process was licensed to Shell Oil, Nabisco, and
Kraft Foods.
Sources: Ford, Destination CRM, AIIM E-Doc Magazine
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