Are offline and online retail channels different from each other? Both channels aim to optimize the customer experience, drive traffic & frequency, increase basket sizes and improve sales & margin. Yes, the goals of each channel are the same, but the access to data in the e-commerce world is a major difference. It ultimately improves the channel’s ability to deliver the aforementioned objectives.
As part of the Rubikloud team, I’ve had a front row seat to some jaw dropping big data and machine learning projects. (Yes, we are more than a software company!) Luckily, the fixes to retail’s big data and e-commerce challenges are not too difficult, when you have the right tools. Below are four ways we’ve helped global retailers adapt to the data-rich e-commerce world to sell more products.