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Three Steps to Modern Media Asset Management with Active Archive

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From Dec. 3 2015 Webinar

Digital media assets are extremely valuable, providing organizations a collection of tools to reach and engage. Making this growing collection of large files manageable over time can challenge even the most seasoned IT professionals.

In this webinar, we'll look at the workflow in place at large global broadcasters, then discuss the best practices identified while building a modern media asset management system with active archive support. Operations directors, program managers, systems architects, and media technology professionals will learn:

- How the right tools can help bring order to "big data" assets and methodologies for implementation and savings of media professionals valuable time.
- How private cloud archive reduces cost while improving accessibility and security
- How to create a high performance active archive that masks network latency between media asset management software and cloud archives

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Three Steps to Modern Media Asset Management with Active Archive

  1. 1. Three Steps to Modern Media Asset Management with Active Archive December 3, 2015
  2. 2. Housekeeping • Recording • Available on-demand approximately 5 minutes after today’s presentation • Resources • Solution Briefs, Papers, and more… • Today’s slides • Questions • Please rate this webinar
  3. 3. Agenda • Review the challenges with managing, accessing, and storing media assets • Using object storage for an archive • How to make that archive easily accessible • Tools to manage large quantities of media assets
  4. 4. Today’s Speakers Dave Clack CEO Square Box Systems, Ltd. Nancy Bennis Director of Partner Sales Cleversafe Bernie Behn Principal Engineer Avere Systems
  5. 5. Modernization Challenges Dave Clack, CEO, Square Box Systems, Ltd.
  6. 6. Challenges in Media Asset Management • Increasing volumes of content – For more distribution channels • Content is hugely valuable – Costly or impossible to reshoot • Teams are geographically dispersed • Demand for high availability and resilience – Time is money • Moves toward object / cloud storage • Workflow automation is critical
  7. 7. NAS CS CS CS NYC NC LV FXT 3850 Clients CatDV Server Modernization for MAM with Active Archive
  8. 8. Object Storage for Archives Nancy Bennis, Director of Partner Sales, Cleversafe
  9. 9. NAS CS CS CS NYC NC LV FXT 3850 Clients CatDV Server Active Archive
  10. 10. Archive to Cloud Primary Data Legacy Data Sources Benefits Operational Gains • Scalable • Always ON • Zero Touch Security • Easy To Manage Economic Advantage • Consolidated enterprise view • Reclaim 60% NAS • Eliminate • Copies • Replication • Backup SW • Encryption devices • Proprietary HW • Tape • Dramatically Lower FTE hours • Reduce storage costs by 80% • Index, content search • Analytics ready Consolidated, Centralized Enterprise Archive No backup required
  11. 11. 2012 2013 2014 2015 2016 2018 0 30,000 45,000 60,000 75,000 90,000 15,000 Capacity Optimized Performance Optimized I/O Intensive Source: IDC (2013) Capacity-Optimized Storage Takes Off Worldwide Capacity-Optimized, Performance-Optimized, and I/O-Intensive Storage Systems Shipments 2012-2016 Capacityshipped(PB)
  12. 12. New Generation of Storage: Cloud Storage • Legacy storage is broken – Scale beyond PB – Data protection relies on replication – Availability and Reliability • 4 TB Drives takes 10 hours plus • RAID rebuild of a 20 TB drive, 7,400 - 15,000 rpm, will take many days. • Requires new storage architecture for next generation – Traditional storage will be unable to keep pace with data growth resulting in isolated pools of data – A ‘tipping point’ will come; “the earlier you can make the transition, the better” – The sooner you can free resources from simply keeping pace with infrastructure, the sooner you can focus on adding business value and for a competitive edge ESG Market Landscape Report: Object Storage June 2015
  13. 13. What is Object Storage? • Objects are more efficient than file system • Software defined storage (SDS) • Single virtual pool of storage- Distributed access • Unprecedented scale • Data protection using Erasure coding or RAID • Increased data integrity and availability
  14. 14. Uncertain data security Data ownership is ambiguous Exit strategy is unknown Potential vendor lock-in 4 9’s of availability targeted, but not committed On premises application and infrastructure integration is challenging High costs at scale including data capacity AND access fees Analytics Collaboration Content Distribution Active Archive Traditional Public Cloud SecurityLegal/Privacy Implications Multi Tenancy Availability TCO at Scale Integration Change Challenges with Traditional Public Cloud
  15. 15. Analytics Collaboration Content Distribution Active Archive Data Security and Privacy can be effectively controlled Scale as you Grow Always-ON infrastructures can be built Multiple Tenants can securely share infrastructure resources Hardware can be repurposed, refreshed or decommissioned to meet financial and technical goals Comprehensive protocol and application support The most stringent of RPO/RTO can be realized Private Cloud Security Multi Tenancy Availability DR Integration Change Legal/Privacy Implications Benefits of Private Cloud
  16. 16. SITE 3 1 2 3 4 5 8 SITE 1 SITE 2 DATA Accessers® 6 7 9 Data is virtualized, encrypted, and sliced using Information Dispersal Algorithms. 1 2 Slices are dispersed to separate disks, storage nodes and geographic locations. 3 Even with individual servers or entire sites down, real time bit perfect data is retrieved from a subset of slices. 2 3 4 5 86 7 Accessers® DATA SECURERELIABLESCALABLE 10 11 12 How Cleversafe Storage® Technology Works DS Manager Accesser Slicestor
  17. 17. Innovation delivered: easy Life-Cycle Cost ‘05 Erasure Coding Economics
  18. 18. Innovation delivered: easy Innovation delivered: hard Life-Cycle Cost ‘05 Erasure Coding Economics System Scale ’08 Petabyte Excellence ‘09 Namespace Registry ‘09 No-Database Address ‘10 Stateless Accesser ‘10 Distributed Multi-Writer ’12 Ten Exabyte Support Future: Zettabyte Scale Carrier Grade Scalability 10,000 use cases Life-Cycle Cost ‘05 Erasure Coding ‘08 Commodity H/W ‘10 Configurable Efficiency ‘14 3.3 Watts per Usable TB ‘14 Packed Storage Future: Automated Tiering Reliability ‘06 Slice Rebuilder ‘07 Perfect Bits Data Integrity ‘07 Sixteen 9s ‘09 Strong Data Consistency Guarantees ‘10 Multi-Fault Rebuild Confidentiality ‘07 KeyInside Threshold Encryption ‘13 Secure Multi-tenancy ‘13 LDAP ‘13 Multi-AD Domains Future: ZIG Rebuilder Administration ’08 HTTP/REST Manager Interface ‘11 Zero Downtime Adds, Moves, Changes ‘12 Zero Downtime Upgrades ‘12 One Admin per 25PB Integration ‘12 OpenStack Swift ‘12 Hadoop HDFS ‘12 Partner Solution Network ‘12 S3 Interface Support Future: IRODS Economics Security Simplicity Performance ‘07 SmartClient ‘10 Coast-to-Coast Network ‘11 10GB Accessers ‘12 Distributed Rebuilder ‘13 Multipart Uploads ‘14 Cooperative Rebuilder Future: Automated Tiering Life-Cycle Cost ‘05 Erasure Coding Economics Geographically Dispersed Erasure Coding
  19. 19. $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 480 TB 960 TB 1920 TB 3840 TB S3 dsNet • 5 Year TCO comparison by Cleversafe • Amazon S3 published prices and capacity discounts (pricing as of 10/31/14, assumes 20% reads) • $/TB comparison • Analysis by Cleversafe customer Cost: 29–61%+ lower $8,400 $4,210 $1,613 $1,053 Current NAS DR Protected Current NAS Single Copy NAS Gateway and dsNet dsNet Object Protected Cleversafe vs S3 Cleversafe vs NAS Cost: 80%+ lower Economics Cleversafe Platform Economics
  20. 20. Benefits of Cleversafe For Media Asset Archives • Single pane of glass • Scalable to petabytes and exabytes • Economics of cloud – 80% cost reduction • Geo dispersed collaboration • Always On • Future-proof
  21. 21. Archive Availability Bernie Behn, Principal Engineer, Avere Systems
  22. 22. NAS CS CS CS NYC NC LV FXT 3850 Clients CatDV Server Accessing the Object-Storage Archive
  23. 23. Primary storage • Legacy NAS • $2k/TB Content archive • High capacity • Low cost • Geo-dispersed NAS CS CS CS NYC NC LV FXT 3850 Clients CatDV Server CatDV – Asset Management Active Archive
  24. 24. Customer Challenges – Data capacity growth – Containing cost – Data protection – Want NAS simplicity + object efficiency and built-in DR Avere + Cleversafe Benefits – NAS + object  70% lower cost – NAS simplicity  no application changes – NAS clustering  scale access throughput – Object storage  max capacity and density – Object geo-dispersal  survive site outage CatDV – Asset Management Active Archive
  25. 25. Site Failure Recovery Capabilities Primary Site Failure CS CS CS NYC NC LV FXT 3850 Clients CatDV Server FXT 3850 NAS Content archive • Geo-dispersed Secondary Site
  26. 26. Site Redundancy Benefits – Object geo-dispersal  survive site loss/outage – Redundant site Edge filer activation in event of failure Customer DR Challenges – Retain massive storage archive online for continuous access – Allow application server instances to “reconnect” to storage Site Failure Recovery Capabilities
  27. 27. Managing Media Assets Dave Clack, CEO, Square Box Systems, Ltd.
  28. 28. How useful is all this storage, archive, scale & reliability … ...without powerful search and workflow automation ?
  29. 29. Storage Without Asset Management … • “important assets are scattered through the organization” • 62% of marketing and creative professionals spend 1-6 hours per week managing files • 1 out of every 10 hours ($8,200 per year) on file management – Aberdeen Group • the average creative person looks for media 83 times per week … • … fails to find it 35% of the time – GISTICS
  30. 30. Storage Without Asset Management … • “important assets are scattered through the organization” • 62% of marketing and creative professionals spend 1-6 hours per week managing files • 1 out of every 10 hours ($8,200 per year) on file management – Aberdeen Group • the average creative person looks for media 83 times per week … • … fails to find it 35% of the time – GISTICS
  31. 31. The Best MAM Tools Add … • Simple tagging, logging and search … ... Easily customised ... across all storage: on premise, cloud, on-line, off-line, SAN / NAS etc • Powerful automation ... For ingest, moves between storage tiers, and distribution • Lower quality proxies always available ... Even for off-line content • Collaboration tools for content creators … ... I’ve found my asset, now use it in the edit • The Right User Experience .... ... Producers / Directors / Editors / Archivists / Customers / Consumers
  32. 32. The best MAM tools unlock the value of your media assets
  33. 33. Your Media Workflow is King ! From Shoot to Screen … … then Reuse
  34. 34. The Best MAM for You ... Ingredients A great tool … like CatDV plus Strong Workflow Design
  35. 35. CatDV: Easy to Use Web & Mobile Interface
  36. 36. CatDV Web : skinnable
  37. 37. CatDV: Powerful Desktop (Installed) Clients
  38. 38. CatDV: The Right UX for Every User
  39. 39. NAS CS CS CS NYC NC LV FXT 3850 Clients CatDV Server Modernization for MAM with Active Archive
  40. 40. Next steps • Ask questions • Review the attachments section for relevant resources • Rate this webinar • Visit each website to learn more – www.squarebox.com – www.cleversafe.com – www.averesystems.com
  41. 41. More Information Dave Clack CEO Nancy Bennis Director of Partner Sales Bernie Behn Principal Engineer Avere Systems www.squarebox.com www.cleversafe.com www.averesystems.com

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  • AvijitDhar1

    Jul. 17, 2016
  • hjjoachim

    Oct. 5, 2016

From Dec. 3 2015 Webinar Digital media assets are extremely valuable, providing organizations a collection of tools to reach and engage. Making this growing collection of large files manageable over time can challenge even the most seasoned IT professionals. In this webinar, we'll look at the workflow in place at large global broadcasters, then discuss the best practices identified while building a modern media asset management system with active archive support. Operations directors, program managers, systems architects, and media technology professionals will learn: - How the right tools can help bring order to "big data" assets and methodologies for implementation and savings of media professionals valuable time. - How private cloud archive reduces cost while improving accessibility and security - How to create a high performance active archive that masks network latency between media asset management software and cloud archives

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