Availpro: Unleash the power of Social Booking


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The rapid growth of Facebook as a professional platform is challenging hoteliers to find new ways to reach their audiences. We will share with you the experience of hundreds of hotels who already have a Facebook presence and generate fans and customers through SocialBooking.

Benefit from 750 Million Facebook users!
Emmanuel Fremau, Marketing Manager at Availpro presents how to benefit fully from the Social Network effect, by treating your fans to special offers, allowing them to book directly on Facebook, and to market to their friends. 10 simple tips for a successful start for your hotel on Facebook such as building a large fanbase that converts to sales or creating integrated online & offline marketing campaigns.

For more information: http://tinyurl.com/64tqurg

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Availpro: Unleash the power of Social Booking

  1. 1. Unleash the power of Social BookingDublin – 10/13/2011<br />
  2. 2. The web is becoming more and more social!<br />User GeneratedContent<br />Paper Ads<br />Digital directories<br />Search engines<br />Social Medias<br />Social Web<br />
  3. 3. The web is becoming more and more social!<br />Shopping is reorganised around people…<br />Amazon<br />Groupon<br />
  4. 4. Facebook is the fastest growing social media750 millions users worldwide…<br />
  5. 5. Why should I want to show my hotel on Facebook? <br /><ul><li>Facebook users represent a large segment of the global population:
  6. 6. 35-44 years old and beyond represent 30% of the total users
  7. 7. 52% are women / 48% are men
  8. 8. 60% of them are connected everyday
  9. 9. It brings your hotel more visibility in the results in a search engine
  10. 10. Theintention to buy following a friends recommendation is 5 to 12 times greater than from an ad*</li></ul>* Source s: Nielsen Brandlift study on Facebook – april 2010, ClickZ study Jan 2010, <br />
  11. 11. 6<br />
  12. 12. Some tips to start implementing or enriching your presence on Facebook<br />
  13. 13. You need to create a fan page<br />It will take 2 minutes! <br />You don’t have to be a Facebook<br />user already to create a fan page!<br />Click here on the Facebook homepage<br /> Choose “Local business or place” category<br />
  14. 14. How to create your fan page in 2 minutes<br />You will have then to fill in:<br /> - your category - indicate the name of your business<br /> - full address and phone number<br /> - validate the creation<br />Here you go, the page is created!<br />You just have now to complete your profile<br />and info… <br />
  15. 15. Place your hotel on the Facebook Place listing<br />Indicate on your Facebook<br />page the geographical<br />location of your hotel.<br />
  16. 16. Place your hotel on the Facebook Place listing<br />How do I do it? <br />Look for your hotel in the search<br /> tool in Facebook<br />Once found, click on « Is this your company? » <br />Confirm that you are the <br /> official representative of the <br /> hotel<br />Click on <br />
  17. 17. What should I do once the page is created?<br />
  18. 18. Promote onyour website your Facebook page<br />In order to promote your Facebook page, <br />insert links from your hotel website towards<br />your Facebook page:<br /><ul><li>Button so that the visitors could share it with their </li></ul> contacts (rate pages for example…)<br />- Direct link direct towards the Facebook<br /> page of the hotel<br />
  19. 19. Communicate according to languages and location<br />Facebook provides you with the possibility to address your fans <br />in regards with their location or language. Click on « Customise »<br />And then select the countries and/or cities or select the language<br />
  20. 20. Fine tune the message of the « landing page » <br />Take great care when building your landing page. Either it will promote your offer…<br />… or its primary goal will be to generate more fans!<br />We recommend the option 2 by fear that the visitor would be overwhelmed by too much information.<br />
  21. 21. Fine tune the message of the « landing page » <br />How do I do it? <br />At the top right, click <br /> on <br />Choose the page you wish to have as a landing page<br />Save changes <br />
  22. 22. Animate your Facebook page regularly<br />Post regularly news on the wall which will interest your fans: local events, videos uploaded as well on Youtube<br />Launch contests, quiz in order<br />to encourage your fans to interact:<br />Pictures contest about your hotel…<br />Example of a Coca cola contest with<br />a special application. <br />
  23. 23. Animate your Facebook page regularly<br />Example of a quiz published on your wall to interact with your fans.<br />Click on “Question” <br />Write the question you wish to ask Enter the choices you propose<br />
  24. 24. Special offer for fans? Say it on your website <br />and page<br />Promote these exclusive offers<br />dedicated to fans only… <br />On your website<br />but also on your Facebook page such as the wall and/or the image/logo<br />
  25. 25. Unleash the power of the Social Booking … <br />Create and expand a <br />pool of fans who would follow<br />your hotel: news, special offers…<br />But, you must not neglect the <br />sales potentialwhich lies in your<br />fans and the friends of your fans.<br /><ul><li>Install an integrated booking engine on your Facebook page!</li></li></ul><li>Once that done, you can unleash the power of the Social Booking<br />21<br />
  26. 26. Whatis Social Booking?<br />22<br />A social booking is a booking driven by<br />the recommendation of a friend on a social network…<br />…or a friend of a friend…<br />…or a friend of a friend of a friend…<br />
  27. 27. Social network recommendation<br />23<br />Me<br />The 2.197.000 friends of my friends of my friends...<br />The 16.900 friends of my friends<br />My 130 friends (Facebook average*)<br />Qualified recommendations<br />from my friend's network<br />* Source: Facebook statistics<br />
  28. 28. Social network recommendation<br />24<br /> 1 Fan  130 friends*<br />138 Fans  17 940 friends<br />Reaching 17 940 people with a recommendation of your hotel…<br />for free<br />* Source: Facebook statistics<br />
  29. 29. From recommendation to booking<br />Social Booking is a new experience for your guests.<br />we need to spread the word:<br />Now, you can book on Facebook!<br />The Facebook Engine<br />let Facebook users spread the word!<br />
  30. 30. Availpro Facebook Engine<br />Display live prices and availabilities on your Facebook page<br />Users Book directly on Facebook!<br />A Recommendation Enginefor your fans<br />Your new Facebook homepage<br />A Booking Experience 100% integrated on Facebook<br />Incredibly easy to set up!<br />
  31. 31. Availpro Facebook Engine<br />27<br />Your new Facebook homepage!<br /> A big customised image of your hotel<br /> A customised description (in 12 languages)<br />The hotel contact info<br />A link to your website<br />
  32. 32. 28<br />Booking engine<br />Big image<br />Description<br />
  33. 33. Availpro Facebook Engine,A RecommendationEngine<br />29<br />Your Facebook Fans are Ambassadors of your Hotel<br />Give them aprivileged offer<br />
  34. 34. Availpro Facebook Engine,A RecommendationEngine<br />Theprivileged offer = Fan Rate<br />Fan offer bookable by fans only<br />Many sharing/sending options (hotel info, rate, etc.)<br />Improved booking experience<br />30<br />
  35. 35. Availpro FacebookEngine<br />31<br />Becoming Fan<br />Getting Fan<br />Offer<br />Booking<br />Facebook users<br />Sharing and sending<br />
  36. 36. Give your fan a privileged offer<br />32<br />Users must be Fans to view the Fan rate<br /><ul><li>Reward your fans
  37. 37. Get more fans</li></li></ul><li>33<br />Fan rate<br />
  38. 38. Share within or out of Facebook<br />34<br />Users can:<br /> Share Hotel/Rate info with their Facebook friends<br />Send Hotel/Rate info to friends or any email address!<br />
  39. 39. 35<br />Autofillform<br />
  40. 40. Better booking experience<br />36<br />Autofillform<br />
  41. 41. The Availpro Facebook Engine History<br />37<br />Facebook Engine v1<br />February<br />100hotelsusers<br />March<br />200hotelsusers<br />April<br />300hotelsusers<br />May<br />400 hotelsusers<br />June<br />Facebook Engine v2<br />Summer<br />2011<br />500 hotelsusers<br />
  42. 42. Availpro, pioneer in Social Booking<br />38<br />United Kingdom<br />France<br />United-States<br />500 hotels<br />In 22 countries<br />use the<br />Availpro Facebook Engine…<br />Spain<br />Costa-Rica<br />Morocco<br />Senegal<br />Portugal<br />
  43. 43. Facebook now a real distribution channel!<br />IDS & GDS<br />Web/Mobile Sites<br />Facebook Pages<br />Live inventory update<br />Live inventory update<br />Live inventory update<br />Your PMS<br />Live inventory update<br />
  44. 44. Hotels enter a new era<br />40<br /><ul><li>Social Booking is born in 2011
  45. 45. Availability checking and booking on Facebook will be more and more common in the next months
  46. 46. Social Booking is a new experience and requires new tools</li></ul>Availpro Facebook Engine,<br />The Social Booking Engine<br />
  47. 47. Thanks for your attention!<br />... Any question or comment?<br />Emmanuel Fremau<br />Marketing Manager Availpro<br />