Availpro seminar on Facebook and E reputation


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The rapid growth of Facebook as a
professional platform is challenging
hoteliers to find new ways to reach
their audiences.This seminar will share the
experience of hundreds of hotels who are already starting to create a Facebook presence and generate fans and customers through SocialBooking™.Trip Advisor contributes to this conference in order to approach globally the Social media and E-reputation issues. You will have the opportunities to ask questions during the sessions or talk to the individuals at the end.

SocialBooking™: tools for the first mover!

Benefit fully from the Social Network effect, by treating your fans to special offers, allowing them to book directly on Facebook, and to market to their friends.

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Availpro seminar on Facebook and E reputation

  1. 1. Unleash the power of Social Bookingwith Availpro Facebook EngineAntoine Buhl, CTOLondon – 09/22/2011
  2. 2. What is Social Booking? What do you mean by Social Booking? A social booking is a booking driven bythe recommendation of a friend on a social network… …or a friend of a friend… …or a friend of a friend of a friend… 2
  3. 3. Social Networks and Recommendation The Facebook user is driven by recommendation Unleash the power of social networks for recommendation!
  4. 4. Recommendation from web reviews ? ? ? Good ? Bad review review Bad? Good review ? review Good review Me Reviews from anonymous internet users (travel guides, travel website etc…) 4
  5. 5. Social network recommendation The 2.197.000 friends of my friends of my friends... The 16.900 friends of my friends My 130 friends (Facebook average*) Good reviews Qualified recommendations Me from my friends network* Source: Facebook statistics 5
  6. 6. Social network recommendation 1 Fan  130 friends* 138 Fans  17 940 friends Reaching 17 940 people with a recommendation of your hotel… for free* Source: Facebook statistics 6
  7. 7. From recommendation to booking Social Booking is a new experience for your guests. we need to spread the word: Now, you can book on Facebook! The Facebook Engine let Facebook users spread the word!
  8. 8. Where do I start? 1 21. Create a Facebook Fan Page2. Install Availpro Facebook Engine3. Start getting Fans!! 8
  9. 9. How to create a Facebook Page? 9
  10. 10. 10
  11. 11. Availpro Facebook EngineDisplay live prices and availabilities on yourFacebook pageUsers Book directly on Facebook!A Recommendation Engine for your fansYour new Facebook homepageA Booking Experience 100% integrated on FacebookIncredibly easy set up!
  12. 12. Availpro Facebook Engine Your new Facebook homepage!A big customised image of your hotelA customised description (in 11 languages)The hotel contact infoA link to your website 12
  13. 13. Booking engineBig image Description 13
  14. 14. Availpro Facebook Engine, A Recommendation EngineYour Facebook Fans are Ambassadors of your Hotel Give them a privileged offer 14
  15. 15. Availpro Facebook Engine, A Recommendation Engine The privileged offer = Fan RateFan offer bookable by fans onlyMany sharing/sending options (hotel info,rate, etc.)Improved booking experience 15
  16. 16. Availpro Facebook Engine 2 Becoming Fan Getting Fan OfferFacebook users Booking Sharing and sending 16
  17. 17. Give your fan a privileged offer Users must be Fans to view the Fan rate  Reward your fans  Get more fans 17
  18. 18. Fan rate 18
  19. 19. Share within or out of Facebook Users can: Share Hotel/Rate info with their Facebook friends Send Hotel/Rate of to friends or any email address! 19
  20. 20. Autofill form 20
  21. 21. Better booking experienceAutofill form 21
  22. 22. Availpro Facebook Engine• More than a Booking Engine for Facebook, A recommendation engine• The most advanced Facebook Engine on the market 22
  23. 23. The Availpro Facebook Engine HistoryFebruary Facebook Engine v1 March 100 hotels users April 200 hotels users May 300 hotels users June 400 hotels users Facebook Engine v2Summer 2011 500 hotels users 23
  24. 24. Availpro, pioneer of Social Booking United France Kingdom United- 500 hotels States In 22 countries Spain Are using the Availpro Facebook Engine… Costa-Rica Morocco Senegal Portugal 24
  25. 25. Facebook, a new booking environment
  26. 26. Conclusion: Entering a new era• Social Booking is born in 2011• Availability checking and booking on Facebook will be more and more common in the next months• Social Booking is a new experience and requires new tools Availpro Facebook Engine, The Social Booking Engine 26
  27. 27. Thanks for your attention! ... Any question or comment? AntoineBuhl CTO, Availpro AntoineBuhl Antoine Buhl Availpro Antoine Buhl antoine.buhl@availpro.com