What is Social Media


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What is Social Media

  1. 1. Social Media I have all accounts..but now what do I do!? 1
  2. 2. Social Media is• Consumer generated media. It is the media that is designed to be shared – sharing means that it is easy to comment on, – that it is easy to send, – there are no costs associated with viewing the media and – last but not least it is always available.• Social media enables people to share information with friends and colleges using the Internet
  3. 3. Social Networking• Social Networking is the use of communities to engage with others through: – Facebook, – MySpace, – LinkedIn, – Twitter, etc.
  4. 4. Peer Endorsement• The vast majority of people report the opinion they trust most is from ‘someone like me’.• For the first time in our history, peers have bested the wisdom of experts.• Peer endorsement is the single greatest decision-making accelerant.• Through Social Media, peer influence cycles are happening at a velocity never before seen.• Decision making is clearly becoming more social
  5. 5. The Asian Market
  6. 6. Word of Mouth Goes Viral•The most three most trusted forms of advertising are: •Recommendations from people I know - 90% •Consumer opinions posted online - 70% •Branded websites - 70% What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS The question is, how do we engage the guy with the megaphone?
  7. 7. So..Social Media is..Social Media IS NOT •A replacement for traditional advertising •The first step •The magic bullet •FREE •All about YOU •A fadSocial Media IS •A big deal •Going where your customers already are or where they want to be •Applicable to most companies in some way or another •Time-consuming •All about THEM
  8. 8. The BIG FIVE Facebook Twitter Blogging LinkedIn YouTube
  9. 9. Trends for the FutureMobile. Mobile. Mobile.GeolocationCorporate policy & proceduresDiasporaPinterestThe end of email marketing?
  10. 10. What Does A Social Media Strategist Do?•Work closely with your already existing marketing staff to understand your marketingstrategy and goals.•Research the most appropriate social media channels for your business.•Help you set up your accounts.•Determine with the best tools to manage those accounts.•Train internal staff how to manage those accounts using the tools.•Develop metrics and institute tracking devices to gauge return on investment.•Advise on how to deliver promotional content and campaigns through the channels.•Monitor changes in social media technology, channels, and tools and make adjustmentsand provide training.
  11. 11. What do I do next? (10 steps)1. Formalize your brand strategy.2. Put together a comprehensive marketing plan.3. Take a critical look at your current website.4. Set benchmarks Google Analytics; Alexa5. SEO Ranking Make a decision on time investment.6. Set up your accounts.7. Take some time learning the tools and the lingo.8. SHARE9. CARE
  12. 12. This presentation is based on data analyzed through manual tracking for the highest possible efficiency and least possibility of error. 12
  13. 13. Autumn ServicesSocial Media Monitoring & Analytics: Social Media Outreach:Brand Audit Social Media Consulting and StrategyCompetitor Audit Social Media CampaignsInfluencer Tracking Integrated Online-Offline CampaignsSocial Media Participative Tracking Content Architecture ManagementDemographics tracking Website/ PortalsGeography Tracking Creation of Assets -Audio/ VideoSentiment AnalysisTime and Volume TrackingBlog Moderation 13
  14. 14. Thank you for your time. Social Media Monitoring | Social Media Analytics | Social Media Outreach autumnworldwide.com email info@autumnworldwide.com AUTUMN ADVERTISING PVT. LTD. S. B. Mansion, # 3/2, 2nd Floor, Berlie Street Cross, Langford Town Bangalore - 560025 t +91 80 4028 9916 14