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Ford Social Media Strategy Scott Monty

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Ford Social Media Strategy Scott Monty

  1. 1. PUTTING THE “CAR” IN KARMA Scott Monty ( @ ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. 2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  3. 6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  4. 7. Leadership & a Plan
  5. 8. Products
  6. 9. Technology
  7. 10. “ We are a green , global, high-tech company that is improving peoples’ lives.”
  8. 11. Okay, so now what?
  9. 12. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  10. 14. Accessibility
  11. 15. Transparency
  12. 16. Authenticity
  13. 17. Strategy: to humanize the company by connecting constituents with Ford employees and with each other when possible, providing value in the process.
  14. 18. Making it happen
  15. 21. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  16. 22. Ford CEO Alan Mulally on Twitter
  17. 23. Leadership in action
  18. 27. the2010mustang.com
  19. 28. apps.facebook.com/ford-fusion
  20. 30. Keys to the City
  21. 31. PlaidNation.com
  22. 32. WeddingRoadTrip.com
  23. 34. fiestamovement.com
  24. 35. Effective?
  25. 36. Fiesta Movement stats: 540,000 4.3 million 3 million 50,000 38% 97%
  26. 47. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  27. 48. Twitter: @ ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty Visit us at: http://thefordstory.com

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