The Ford Dealer eNewsletter Program “ Fully Endorsed by Ford Motor Company”
<ul><li>We are working through one of the most challenging markets in history. </li></ul><ul><li>Ford & ADP are proud to p...
All of us in the Ford Family are working through one of the most challenging markets in history. In today’s tough selling ...
<ul><li>Turn-Key Monthly Email Communication Service </li></ul><ul><li>Sent To Your Prospects & Customers and delivers Inc...
<ul><li>Monthly eNewsletter Includes: </li></ul><ul><li>Custom banner incorporating the Dealer name and/or logo.  </li></u...
Reporting That Drives Real Results (R3) Web Based Real-Time Reporting: <ul><li>Get immediate online access to hot buyers a...
Effectively Target Your Prospects Identify what specific customers are shopping for, and contact them with offers to match...
Dealer eNewsletter Performance Metrics <ul><li>Performance Metric  ADP Average  Industry* </li></ul><ul><li>Delivery   99....
Case Study: Sheehy Ford Success <ul><li>Dealership Name:   Sheehy Auto Stores </li></ul><ul><li>eBusiness Director:  Roy R...
Ford Program Differentiators Developed With Ford To Deliver The Industry Leading Dealer eNewsletter Program <ul><li>Ford M...
Ford Dealer eNewsletter Pricing One-Time Setup & Programming  $495 Monthly (Includes 20,000 Emails)  $295 Click Charge- pe...
Multi-Franchise Offer <ul><li>Due to your Ford affiliation, ADP is offering multi-franchise dealers the opportunity to tak...
Special Limited Time Offer! <ul><li>Available to the First 500 Ford Dealers  </li></ul><ul><li>Sign up by 12.31.2008 </li>...
Sign Up Now!
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ADP ENewsletter Program for Ford Dealers

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ADP ENewsletter Program for Ford Dealers

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ADP ENewsletter Program for Ford Dealers

  1. 1. The Ford Dealer eNewsletter Program “ Fully Endorsed by Ford Motor Company”
  2. 2. <ul><li>We are working through one of the most challenging markets in history. </li></ul><ul><li>Ford & ADP are proud to provide the industry’s first ever “pay-for-performance” email marketing program exclusively for Ford dealers. </li></ul><ul><li>This turn key email Newsletter service gives your dealership access to the best Ford digital assets while creating a unique message for your market and customer base each month. </li></ul><ul><li>The Ford Dealer eNewsletter Program is a fast and simple way for you to maximize sales and service revenues with limited resources now! </li></ul>Point of View
  3. 3. All of us in the Ford Family are working through one of the most challenging markets in history. In today’s tough selling environment, we all know the importance of focusing limited resources.  One of the best places to focus is with our current customers and prospects that have already been through your doors. That is why we are proud to present the Ford Dealer eNewsletter Program for our dealers. We have worked together with ADP to create the industry’s first “pay for performance” email newsletter program built exclusively for our Ford Lincoln Mercury dealers. The Ford eNewsletter program provides dealers with a cost effective, performance driven, turn key service to communicate monthly with your customers and prospects. Through this program you will now be able to leverage Ford’s digital advertising assets while creating a unique message for your market and customer base. The Ford Dealer eNewsletter Program is a fast and simple way to maximize sales and service revenues with limited resources now! Todd Stainbrook Ford Digital Integration Manager The Ford Dealer eNewsletter Preferred Program Endorsement
  4. 4. <ul><li>Turn-Key Monthly Email Communication Service </li></ul><ul><li>Sent To Your Prospects & Customers and delivers Incremental Sales & Service Appointments </li></ul><ul><li>Provides Performance Proven Content Integration </li></ul><ul><li>Integration of the best performing Tier 1 & 2 content from Ford; ADP Digital Automotive Content Library, as well as your chosen dealer content </li></ul><ul><li>Live Virtual Dealership </li></ul><ul><li>eNewsletter Includes Live Chat Service, providing instant and personalized consumer access to your dealership 18x7 </li></ul><ul><li>Dealer Controlled … ADP Managed </li></ul><ul><li>Proactive monthly support from ADP specialists for your dealership </li></ul><ul><li>New leads & customers extracted and de-duped monthly from your CRM </li></ul><ul><li>Consumer opt-out updates can flow back into SalesPoint to support your Can-Spam compliance </li></ul>What is the Ford Dealer eNewsletter Program?
  5. 5. <ul><li>Monthly eNewsletter Includes: </li></ul><ul><li>Custom banner incorporating the Dealer name and/or logo. </li></ul><ul><li>One Vehicle Article </li></ul><ul><li>One Incentives Article featuring Ford and Dealer incentives and specials </li></ul><ul><li>One Service Related Article </li></ul><ul><li>One Automotive Related Lifestyle article </li></ul><ul><li>Live Chat Enabled </li></ul><ul><li>Links Directly to your Website’s: </li></ul><ul><ul><li>New & Used Inventory </li></ul></ul><ul><ul><li>Finance Application </li></ul></ul><ul><ul><li>Specials </li></ul></ul><ul><ul><li>Contact Us Form </li></ul></ul><ul><ul><li>Schedule Service or Part Requests </li></ul></ul><ul><li>Web based Real Results Reporting (R3™) </li></ul>Anatomy of a Dealer eNewsletter
  6. 6. Reporting That Drives Real Results (R3) Web Based Real-Time Reporting: <ul><li>Get immediate online access to hot buyers and service ready customers </li></ul><ul><li>Your sales team can quickly identify those customers who actively click on specific vehicle or service offers and contact them </li></ul><ul><li>Use “Hot-Spot” functionality to improve readership and drive more business to your stores </li></ul>
  7. 7. Effectively Target Your Prospects Identify what specific customers are shopping for, and contact them with offers to match <ul><li>Get Immediate Access to: </li></ul><ul><li>Who The Prospect Is </li></ul><ul><li>What They Clicked </li></ul><ul><li>When They Clicked </li></ul><ul><li>How Many Times They Clicked </li></ul>
  8. 8. Dealer eNewsletter Performance Metrics <ul><li>Performance Metric ADP Average Industry* </li></ul><ul><li>Delivery 99.8% 80.1% </li></ul><ul><li>Open 20.9% 12.5% </li></ul><ul><li>Click 20.0% 9.3% </li></ul><ul><li>Average Dealer List 4,000 </li></ul><ul><li>Monthly Performance Impact </li></ul><ul><li>(Average Dealer): </li></ul><ul><li>Service Appointments 16+ </li></ul><ul><li>Vehicle Sales 4+ </li></ul><ul><li>Average Dealer Gross $9,456 </li></ul><ul><li>Repeat Customer Gross +$300 </li></ul><ul><li>Influenced Annual ROI Impact </li></ul><ul><li>Average Dealer Gross $113,472 </li></ul><ul><li>Return 24 :1 </li></ul>* Source: Industry Average from Internet Retailer 2008 Benchmarks
  9. 9. Case Study: Sheehy Ford Success <ul><li>Dealership Name: Sheehy Auto Stores </li></ul><ul><li>eBusiness Director: Roy Reutter </li></ul><ul><li>Phone : 703.472.9546 </li></ul><ul><li>Location: Richmond, VA & Baltimore, MD </li></ul><ul><li>eNewsletters Sent: 15,000 per month </li></ul><ul><li>Highlights : </li></ul><ul><ul><li>Monthly eNewsletter sent over 90 days across 5 Ford stores </li></ul></ul><ul><ul><li>109 cars sold representing $219,103 in Gross Profit </li></ul></ul><ul><ul><li>423 service appointments representing $46,530 in Gross Profit </li></ul></ul><ul><ul><li>18% close rate versus 7% from 3 rd party lead sources </li></ul></ul><ul><li>ROI: 18:1 in the first 3 months! </li></ul>
  10. 10. Ford Program Differentiators Developed With Ford To Deliver The Industry Leading Dealer eNewsletter Program <ul><li>Ford Motor Company Endorsed Program </li></ul><ul><li>Turn-Key Service to ensure consistent monthly publication </li></ul><ul><li>Ford Performance-Based Content Management </li></ul><ul><li>Unlimited eNewsletter Live Chat Included </li></ul><ul><li>Monthly 1 on 1 ADP Marketing Specialist Consultation & Support </li></ul><ul><li>Proactive List Management Support for Dealer Can-Spam Compliance </li></ul><ul><li>Ford KBA Clicks Performance-Based Pricing </li></ul><ul><li>20,000 Emails per Dealer per Month – 200% increase over Standard </li></ul><ul><li>Dynamic Content Generation Delivers Personalized Communication </li></ul><ul><li>Delivery Assurance Guaranteed </li></ul>ADP
  11. 11. Ford Dealer eNewsletter Pricing One-Time Setup & Programming $495 Monthly (Includes 20,000 Emails) $295 Click Charge- per Customer Key Buying Activity (KBA)* $2.75 Maximum Monthly Price Cap $695 eNewsletter Live Chat Included *Customer Key Buying Activities include: Request a Quote, Inventory, Financing, Trade-In Value, Special Offers, Engaged Live Chats, Schedule Appointment, Service Coupons, Parts Request and Service Inquiry
  12. 12. Multi-Franchise Offer <ul><li>Due to your Ford affiliation, ADP is offering multi-franchise dealers the opportunity to take advantage of a special offer </li></ul><ul><li>This offer is only available in conjunction with the group’s Ford eNewsletter subscription </li></ul><ul><li>The Ford KBA pricing is only available for Ford dealerships </li></ul>Additional Franchise Pricing One-Time Setup & Programming $495 Monthly (Includes 10,000 Emails) $695 Live Chat Included
  13. 13. Special Limited Time Offer! <ul><li>Available to the First 500 Ford Dealers </li></ul><ul><li>Sign up by 12.31.2008 </li></ul><ul><li>Get 50% off setup & $50 off program monthly for 5 years (KBA Program Only) </li></ul><ul><li>After 5 th month of service, registered for a 5-day vacation drawing to Beaver Creek, Colorado OR Aruba (Staying at a 5-Star Hotel of course) </li></ul>
  14. 14. Sign Up Now!

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