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6 Tips on How To Get More
Upvotes on Inbound.org
(with data!)
Adam Long
Director, Product Management
If you’re a marketer and you’re not checking Inbound.org
every day, you’re missing out.
Inbound.org is a community where t...
So… what if you want to be a
thought leader on Inbound.org?
We’ve analyzed the top 1,021
posts to see what gets the most
upvotes.
1. Write about
SEO… or don’t
When you analyze the primary tags
of the top 1,021 articles, you see
that the SEO tag dominat...
But, avoid these tags
At the bottom of the list of tags, you
can see what Inbound doesn’t care
about — traditional, offlin...
2. Make guides, or talk
about Matt Cutts
The chart at right shows which
words show up most in the top
1,021 article titles...
These are the two-word phrases
that appear most often in the top
1,021 articles on Inbound.org.
Unsurprisingly, if you fol...
3. When it doubt, list it out
Listicles (articles composed of numbered lists) and titles that are
formatted as a question ...
4. Post Titles Should Be 15 to 60 characters long
Concise titles are the way to go. Make them easy to skim.
0
400
800
1200...
5. Get these people to talk about
you
These are the Inbound.org community members that
are at the crux of what gets popula...
6. Study what these sites
are doing
Articles from these sites and blogs
most frequently landed in the top
1,021 on Inbound...
Want More Marketing Tips?
Subscribe to the blog of Wordsmith for Marketing, a
client reporting tool for digital marketing ...
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6 Tips on How To Get More Upvotes on Inbound.org

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On Monday, July 14th, we scraped over 1,000 articles from Inbound.org’s All Time list (which is the list of the top submissions by upvote count). We then analyzed the data to see what we could learn about the types of content and contributors that is the most successful within the Inbound community.

Here’s 6 data-backed tips for getting found and doing well on Inbound.org.

Published in: Marketing
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6 Tips on How To Get More Upvotes on Inbound.org

  1. 1. 6 Tips on How To Get More Upvotes on Inbound.org (with data!) Adam Long Director, Product Management
  2. 2. If you’re a marketer and you’re not checking Inbound.org every day, you’re missing out. Inbound.org is a community where the best marketing articles get voted on to curate the best content.
  3. 3. So… what if you want to be a thought leader on Inbound.org?
  4. 4. We’ve analyzed the top 1,021 posts to see what gets the most upvotes.
  5. 5. 1. Write about SEO… or don’t When you analyze the primary tags of the top 1,021 articles, you see that the SEO tag dominates. But, it’s a crowded space, and you might do better by targeting the other top tags on this list to stand out. 22660 4289 2839 2581 2024 1929 1407 1323 1198 1047 931 915 873 667 SEO Content Link Building Social Industry News Community Ask Me Anything Entrepreneurship Inbound.org Conversion Rate Optimization Tool Analytics Blogging PPC Top Tags on Inbound, by Total Upvotes
  6. 6. But, avoid these tags At the bottom of the list of tags, you can see what Inbound doesn’t care about — traditional, offline marketing and old-school copywriting. 253 211 192 190 188 172 165 165 162 127 118 84 71 60 54 52 Copywriting PR Productivity Local Funny or Fun Technology Product Marketing Branding Psychology Events Growth Hacking Mobile Offline Marketing Web Development Startup Marketing People and Culture Least Popular Tags on Inbound, by Total Upvotes
  7. 7. 2. Make guides, or talk about Matt Cutts The chart at right shows which words show up most in the top 1,021 article titles on Inbound.org. Inbound loves to obsess about Google and its head of web spam, Matt Cutts. It also loves guides to marketing, kinda like what you’re reading right now... 181 162 154 111 89 84 83 78 78 53 51 51 48 47 42 38 32 30 30 29 29 28 28 27 26 26 25 24 24 seo how google your content marketing blog link you building inbound guide what why seomoz search hitreach links tools moz ask new get page social experts slideshare matt cutts
  8. 8. These are the two-word phrases that appear most often in the top 1,021 articles on Inbound.org. Unsurprisingly, if you follow the basic tenets of content marketing and create helpful content, you’ll do well. As you can see, phrases like “how to,” “guide to,” “how I,” and “ultimate guide” do well. …the top phrases show how much we love “how to” guides 81 39 35 25 23 22 21 20 17 16 16 15 15 14 14 13 13 12 11 10 10 10 10 10 9 9 9 9 9 how to link building guide to seomoz org ask me slideshare net to get matt cutts interview with inbound org to build how i i am ways to inbound marketing the ultimate me anything social media content marketing whiteboard friday not provided case study your blog me anything guest blogging why i ceo of google analytics ultimate guide Top Phrases, by Occurrences in Inbound All Time Titles
  9. 9. 3. When it doubt, list it out Listicles (articles composed of numbered lists) and titles that are formatted as a question do well. They account for just over 20% of all the titles in the Inbound All Time Top 1021 submissions: 10% 11% 79% Titles phrased as a Question List posts All other posts
  10. 10. 4. Post Titles Should Be 15 to 60 characters long Concise titles are the way to go. Make them easy to skim. 0 400 800 1200 1600 2000 2400 2800 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89 TotalUpvotes Title Length (in number of characters) Total Upvotes on Inbound, by # of Characters in Article Title
  11. 11. 5. Get these people to talk about you These are the Inbound.org community members that are at the crux of what gets popular and promotes engagement. Dharmesh Shah, one of the founders of Inbound.org (and HubSpot) comes in at #4, while Rand Fishkin (the other co-founder of Inbound.org, and founder of Moz) comes in at #12. However, Rand and Dharmesh dominate the total amount of comments. The top ranked submitter? Jason Acidre, CEO of an agency in the Philippines and the writer of the Kaiser the Sage blog that also dominates Inbound.org. 3250 2638 2303 2172 2008 1918 1731 1497 1361 1149 1087 1063 1042 1023 987 929 911 903 902 888 874 870 842 769 767 737 728 222 207 363 494 251 258 310 57 100 78 106 666 114 100 156 30 66 24 57 72 45 60 152 65 101 71 53 jasonacidre VinnyLaBarbera edfryed dharmesh ChrisLDyson larrykim victorpan kushalshah02 marktraphagen gorcampbell rohitpalit randfish fighto patrickcoombe SEO parmarkavi connections8 venchito14 Wow_Liam mmhemani PeterNikolow matthewbarby christykunjumon Ajayalwayscool MUmar_Khan Seonarendra Backlinko Total Upvotes Total Comments
  12. 12. 6. Study what these sites are doing Articles from these sites and blogs most frequently landed in the top 1,021 on Inbound.org. Take a look at their bodies of work to get even more tips on how to succeed. 93 30 26 16 13 12 11 11 10 10 10 10 8 8 8 8 8 8 8 7 7 7 7 7 7 7 moz.com hitreach.co.uk seomoz.org quicksprout.com kaiserthesage.com searchengineland.com searchenginewatch.com digitalphilippines.net wordstream.com medium.com dejanseo.com.au blindfiveyearold.com seonick.net reddit.com portent.com pointblankseo.com moblized.com distilled.net backlinko.com seroundtable.com seobythesea.com seobook.com searchenginejournal.com matthewwoodward.co.uk findmyblogway.com blog.kissmetrics.com Domains Most Frequently on Inbound’s All Time List
  13. 13. Want More Marketing Tips? Subscribe to the blog of Wordsmith for Marketing, a client reporting tool for digital marketing agencies. Wordsmith for Marketing

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