Be the first to like this
Over a year ago, we started adding helpful articles and videos to some of our Auto Repair Shop client's websites, and blogs. The articles and videos help car owners (potential new customers), understand the different services that a shop might perform on a vehicle. The content is of high quality, created by ASE Master Technicians and models. We then started adding them to the Social Channels that we branded for them. We posted on a weekly basis. The results have been extremely rewarding for us, as well as our shop owner members.
One of my clients, North Houston Beemer, you can look up their Google search results (10 results/page) and click at the bottom page numbers below the Google logo, you can go all the way to the 14th page. This means that over 140 pages of their site, have already been indexed by Google, which might be helpful with people using long tail keywords in their searches. You can also try autorepaireurodallas.com or automotionreno.com Besides the advantages with the search engines, all three of them receive consistently, over 100 phone calls per month, from all the online advertising we do for them. Hard to believe? Email me at firstname.lastname@example.org and I'll be glad to show you, live online.
Still skeptical about using good quality content in your Social Media (branded) channels? Better take look at my, 10 Top Misconceptions About Social Media Marketing, presentation below: