Top 10 Misconceptions
about Social Media
Presented by: Ed Burckhardt
(800) 520-9498
ed@ecommnow.com
www. ecommnow.com
Misconception #1
The FACTS:
Social Media Is a Fad For Teenagers
 Adults are Responsible for
Driving Social Media
Growth W...
Misconception #2
The FACTS:
Social Media is Too Time-Consuming
and Hard To Manage
 Doesn’t Take Long to Set Up;
After Tha...
Misconception #3
The FACTS:
Social Media Is Expensive
 Using the Social Networks is
Free
 The Only Real Investment is
“T...
Misconception #4
The FACTS:
Social Media: Just Set It And Forget It
 Do Not Stop at Setting Up
Your Social Media Profiles...
Misconception #5
The FACTS:
Social Media Replaces Your Company Website
 Social Media Should be
Used in Addition to Your
W...
Misconception #6
The FACTS:
Social Media Takes Too Long to Generate Sales
 Social Media isn’t All About
“Selling”
 It’s ...
Misconception #7
The FACTS:
You Have to Post a Lot to Get Results
 There is No Need to Post
Several Times per Day
 Over-...
Misconception #8
The FACTS:
You Need a Lot of Fans and
Followers to Get Sales
 It’s More About “Quality”
than “Quantity”
...
Misconception #9
The FACTS:
You Need to be on Every Social Media Site
 Start with Just a Few Social
Networking Sites and ...
Misconception #10
The FACTS:
Social Media Isn't a Good Method
for Your Type Of Business
 Don’t Make the Mistake of
“Assum...
Helpful Tip
Combine good quality content, such as articles
and videos, that will be informative for your
customers. Then p...
Upcoming FREE eBook!
I am finishing a 40 page eBook “60 Ways Social
Media Can Grow Your Local Business” that will
guide yo...
Presented by: Ed Burckhardt
(800) 520-9498
ed@ecommnow.com
www. ecommnow.com
Thank You for Viewing Our Presentation!
Conta...
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Quality Content Regularly, Add to Social Media, Equals Success!

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Over a year ago, we started adding helpful articles and videos to some of our Auto Repair Shop client's websites, and blogs. The articles and videos help car owners (potential new customers), understand the different services that a shop might perform on a vehicle. The content is of high quality, created by ASE Master Technicians and models. We then started adding them to the Social Channels that we branded for them. We posted on a weekly basis. The results have been extremely rewarding for us, as well as our shop owner members.
One of my clients, North Houston Beemer, you can look up their Google search results (10 results/page) and click at the bottom page numbers below the Google logo, you can go all the way to the 14th page. This means that over 140 pages of their site, have already been indexed by Google, which might be helpful with people using long tail keywords in their searches. You can also try autorepaireurodallas.com or automotionreno.com Besides the advantages with the search engines, all three of them receive consistently, over 100 phone calls per month, from all the online advertising we do for them. Hard to believe? Email me at ed@ecommnow.com and I'll be glad to show you, live online.
Still skeptical about using good quality content in your Social Media (branded) channels? Better take look at my, 10 Top Misconceptions About Social Media Marketing, presentation below:

Published in: Automotive, Technology, Business
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Quality Content Regularly, Add to Social Media, Equals Success!

  1. 1. Top 10 Misconceptions about Social Media Presented by: Ed Burckhardt (800) 520-9498 ed@ecommnow.com www. ecommnow.com
  2. 2. Misconception #1 The FACTS: Social Media Is a Fad For Teenagers  Adults are Responsible for Driving Social Media Growth World-Wide  Approximately 67% of Online Adults Use Social Networking Sites
  3. 3. Misconception #2 The FACTS: Social Media is Too Time-Consuming and Hard To Manage  Doesn’t Take Long to Set Up; After That, it Only Requires On-going Management  Social Media Posts and Updates Do Not Require a Lot of Time, but Be Consistent
  4. 4. Misconception #3 The FACTS: Social Media Is Expensive  Using the Social Networks is Free  The Only Real Investment is “Time” or Hiring Someone to Help You  Overall, Social Media is Less Expensive than Traditional Forms of Marketing and Advertising
  5. 5. Misconception #4 The FACTS: Social Media: Just Set It And Forget It  Do Not Stop at Setting Up Your Social Media Profiles  Post Valuable, Relevant Content on a Regular Basis  Communicate and Engage with Your Audience Often
  6. 6. Misconception #5 The FACTS: Social Media Replaces Your Company Website  Social Media Should be Used in Addition to Your Website  Connect Your Website to Your Social Media Profiles and Vice Versa  This Cross-Promotion is a Win-Win Situation
  7. 7. Misconception #6 The FACTS: Social Media Takes Too Long to Generate Sales  Social Media isn’t All About “Selling”  It’s About Building Relationships with Consumers that Ultimately Lead to Sales
  8. 8. Misconception #7 The FACTS: You Have to Post a Lot to Get Results  There is No Need to Post Several Times per Day  Over-Posting Could be a Turn-Off to Your Audience  Determine a Schedule that Makes Sense and Make Sure Posts are Valuable to Your Audience
  9. 9. Misconception #8 The FACTS: You Need a Lot of Fans and Followers to Get Sales  It’s More About “Quality” than “Quantity”  Target Followers and Fans Who Fit Your Profile for Potential Sales  Targeted Social Media Engagement Boosts Conversions
  10. 10. Misconception #9 The FACTS: You Need to be on Every Social Media Site  Start with Just a Few Social Networking Sites and Build From There  Where is Your Target Audience Spending Time?  Branch Onto Different Sites Once You Have a Handle on the Sites You Started With
  11. 11. Misconception #10 The FACTS: Social Media Isn't a Good Method for Your Type Of Business  Don’t Make the Mistake of “Assuming” without Finding Out for Sure  If Your Business Needs More Exposure, More Leads, and More Customers, Social Media Can More Than Likely Help You Achieve Those Goals
  12. 12. Helpful Tip Combine good quality content, such as articles and videos, that will be informative for your customers. Then post them to your branded Social Channels weekly, Facebook, Google+, Twitter, FourSquare, and the search engines will love you. Some of our clients have over 120 pages of their website, indexed by Google, Bing, etc.
  13. 13. Upcoming FREE eBook! I am finishing a 40 page eBook “60 Ways Social Media Can Grow Your Local Business” that will guide you step by step on the most effective way to use Social Media for your business. If you would like to receive a free copy, go to my blog www.autoshopmarketing101.com, sign up to get a free copy in your email. No Selling – No Sales Calls, Just Helping!
  14. 14. Presented by: Ed Burckhardt (800) 520-9498 ed@ecommnow.com www. ecommnow.com Thank You for Viewing Our Presentation! Contact Me for More Information

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