The Mobile Problem• Increasing Mobile Trafﬁc: Dealers across the nation are reporting a substantial rise in mobile device trafﬁc• High Bounce Rates: Segmentedrates analytics shows almost double bounce for mobile devices
The Mobile Problem• Increasing Mobile Trafﬁc: • One year ago: >1,2% of total trafﬁc • Today: 10-25% of total trafﬁc• High Bounce Rates: • X2 Desktop rates. • Some as high as 80%+
QR Codes• QR Codes • A QR code simply replaces a step for the mobile user. Simply scan the code using your mobile device and be taken to a virtual destination.
QR Codes: Why?• Convenience • Scan and Go• Multimedia • Turn print into magic• Tracking • Get real results
QR Codes: Where?• Print/Online Advertising • Banner ads, mailers• Digital Correspondence • Newsletters, inquiries• Dealership • Lot window stickers, service lobby, brochures
QR Codes: Creation • Create QR Codes• Kaywa is a QR code generator forURLs, text, phone numbers, or SMS.• iCandy aids in tracking aroundgenerator codes and provides someanalytics.• Google’s take on QR codes mixes inURL shorteners and includes trackingservices
QR Codes: Destination• Mobile friendly • Mobile formatted, quick loading• Next steps • Bring value, additional info, continue the journey• Long-term Relationship • Potential to win long-term opt-in relationship channels
QR Codes: Tracking• Tracking • Use Bit.ly URL shortners in conjunction with your QR campaign. • Know your results. Measure your results. Rinse and repeat
Mobile Websites• Mobile Sites: Excellent source for quick information. Hours, directions, inventory, etc Loads quickly and is easy to navigate on any mobile device.•Quick, easy access to information on the go•Cross platform compatible, no download needed
Mobile Apps• Apps: Create long-term the relationship channels. Engage customer from quick info to repeat sales and service•Info: Call, Hours, directions•Sales: Research, inventory, incentives•Service: Scheduling, retention, I f S S rv specials
Mobile Apps: Relationship I f I f r •click to call •live chat •directions •hours S I v r &M r •new & used inventory •images •video •spins S rv N f &S •schedule service •push specials •notify clients
Mobile Apps: PromotePr App Op Pr QR C • Visit Website. Get App. • Scan Code. Get App. Automatically identify a Use QR codes on window mobile device user and stickers, brochures, and provide the option to marketing materials get the download the app. app to users fast. Pr S M • Be Social. Get App. Promote using social media: images, video, and links to get your app to your network fast.
Mobile Apps: Track• Track• Tie app analytics with your DMS• Measure your results. Modify. Rinse and repeat. I f S S rv
Mobile Marketing• Mobile Websites• QR Codes• Mobile Search• Mobile Apps
Tracking• Tracking Mobile: Effectively measuring your individual mobile campaigns. • Mobile is tracking-‐friendly. Measure your results. • Experiment • Leverage successes
Mobile Marketing Experts• “Start implementing a mobile strategy now.” Kevin Frye, Wyler Automotive.• “Use website metrics. Look at bounce rates. If they’re high, you’re losing potential customers.” Jeff Kershner, Dealer Refresh.• “Implement a mobile website, mobile app, or both to engage mobile visitors.” Bruce Pangborn, El Dorado Chevrolet• “Effectively promote your mobile app or mobile site. Include in all customer correspondence, video w/Facebook, QR codes in all marketing, and don’t just do it once – promote in waves.” Mike Maher, Weber Chevrolet• “Measure the results. Track and monitor. Use targeted incentives where ever possible in your mobile efforts.” Ben Anderson, AutoMotionTV