Truth In Blogging Think Customers The 1to1 Blog

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Truth In Blogging Think Customers The 1to1 Blog

  1. 1. Truth in Blogging - Think customers: The 1to1 Blog http://www.1to1media.com/weblog/2008/03/truth_in_blogging.html Think Customers: The 1to1 Blog Truth in Blogging by Don Peppers Couple of days ago in The New York Times (Monday, March 13 in the Business section) I saw an article about Wal-Mart’s new blogs, being authored without Wal-Mart’s corporate interference or editorial control, by the actual individual merchandisers at Wal-Mart. These blogs are full of their honest opinions about various items of merchandise, including quality and price value, along with a lot of purely personal observations. Real blogs, by real people, who just happen to be responsible for the products you find on Wal-Mart’s shelves. You can check these blogs out at http://checkoutblog.com/. This, I believe is further evidence of the fact that companies are truly getting the message about customer trust. Gaining and keeping the trust of customers by acting fairly and openly with them, by treating customers like the intelligent human beings they really are, is more vital to a company’s success today than ever, largely because of the proliferation interactive technology. Trust is an important social good, and the more social communication we have, the more important trust becomes to all of us, including commercial enterprises. This is a key point of Martha’s and my new book, Rules to Break and Laws to Follow. I’d be interested to know if anyone else has some recent examples of corporate honesty and fair play designed to gain customer trust… By Don Peppers on March 5 2008 04:38 PM | A division of Peppers & Rogers Group www.peppersandrogers.com © 2007 Carlson Marketing, Inc. All Rights Reserved. Peppers & Rogers Group is a division of Carlson Marketing. 1 of 1 3/10/2008 9:35 AM

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