The World’s Largest Focus Group
How to succeed as part of the YouTube community


April 2008
Hunter Walk
Head of Product M...
What’s YouTube?

A place where people share authentic moments




                                               Google Co...
What’s YouTube?

And their aspirational hopes…..




                                  Google Confidential and Proprietary...
What’s YouTube?

And sometimes the weird, wacky and wonderful !




                                                 Googl...
Advertisers, media and community come together




                                        Google Confidential and Proprie...
The Numbers



    Hundreds of           Hundreds of
   millions of users       millions of
      worldwide         playba...
The Secrets of YouTube




                         Google Confidential and Proprietary   7
Become part of our community

 • Discovery
   – Good metadata – not corporate speak
   – Your Channel Page – subscriptions...
See you on


  hunter@youtube.com



                       Google Confidential and Proprietary   9
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The Worlds Largest Focus Group

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The Worlds Largest Focus Group

  1. 1. The World’s Largest Focus Group How to succeed as part of the YouTube community April 2008 Hunter Walk Head of Product Management, YouTube Google Confidential and Proprietary 1
  2. 2. What’s YouTube? A place where people share authentic moments Google Confidential and Proprietary 2
  3. 3. What’s YouTube? And their aspirational hopes….. Google Confidential and Proprietary 3
  4. 4. What’s YouTube? And sometimes the weird, wacky and wonderful ! Google Confidential and Proprietary 4
  5. 5. Advertisers, media and community come together Google Confidential and Proprietary 5
  6. 6. The Numbers Hundreds of Hundreds of millions of users millions of worldwide playbacks daily 10+ hrs/min 19 countries Google Confidential and Proprietary 6
  7. 7. The Secrets of YouTube Google Confidential and Proprietary 7
  8. 8. Become part of our community • Discovery – Good metadata – not corporate speak – Your Channel Page – subscriptions are your friend • Engage – Participate - respond to comments, favorite other’s videos – Reach out to YouTube influencers • Extend – Generate off-YouTube embeds – Lots of content - authenticity Remember you try to make a viral video, but they make a video viral ! Google Confidential and Proprietary 8
  9. 9. See you on hunter@youtube.com Google Confidential and Proprietary 9

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