How to Choose a Website Design Company For Your Business


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This slideshare presentation was created from Authority Media. It explains the steps one should take when choosing a website design company for their business. This includes focusing on quality of design work, history and experience, company website, mobile compatibility, search engine friendliness, and conversion optimization. For a list of the top 20 website design companies as chosen by Authority Media, visit

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How to Choose a Website Design Company For Your Business

  1. 1. How To Choose A Website Design Company For Your Business
  2. 2. About Website Design Companies • evaluates various website design companies on a quarterly basis to help you choose the best one for your business. • is owned by Authority Media and features highly skilled individuals who have previously worked for website design companies. They have the necessary experience to evaluate and examine website design companies to help you choose the one that’s best for your business.
  3. 3. History and Experience • What kind of work has the website design company done in the past? Who were their past clients? Try to look at websites that they have designed in the past and in recent times. Look for signs of progression and development. • Look up testimonials and online reviews to see what clients are saying about a company’s work. Make sure to choose the company with the best proven results.
  4. 4. Company Website • If a company is going to offer to design other people’s websites, than they should have a strong website built for themselves. • The best website design companies are those who can practice what they preach. There should never be any broken links or 404 pages on the company’s website. It should be visually appealing, easy to use, responsive, and mobile friendly.
  5. 5. Quality of Design Work • What will your website look like? You should look for a website design company that can create a website for your company that reflects on what you do. If you have a logo, the website design should match it. • Remember, there is more to a website than just the design. Don’t be fooled by companies who can create visually pleasing websites, but fail in optimization and other areas.
  6. 6. User Experience. • What kind of user experience can the website design company create? Ask for examples of past work they have done so you can see for yourself. • Some things to consider in regards to user experience are speed, ease of use, and responsiveness. Do the pages load quickly? Were you able to find what you were looking for? • Keep your audience in mind. Different types of audiences may have different needs. Will the website design appeal to your target age group? Did you know changes can be made to make a website more accessible to deaf and blind users?
  7. 7. Mobile Compatibility • More and more people are accessing the web through their mobile phones these days. • An average of 30% of all individuals primarily use their mobile device to access the web rather than a computer. • It is crucial to have a website with mobile capabilities in order to get the highest possible website traffic. • Websites should be designed with either a unique mobile version of the website or through responsive coding that will allow the website to adapt naturally when viewed on mobile devices.
  8. 8. Search Engine Friendliness • If no one can find your website, than what good is it? It’s important to choose a website design company that can design a search-engine friendly website for your business. • A search engine friendly website will be well designed, easy to use, SEO optimized, and responsive. • Clean coding and proper use of Meta Tags and Headings are essential.
  9. 9. Optimized for Conversions • Keep your audience interested! A good website design company will know what content to include on your website to increase conversions. • They should be skilled in the latest SEO practices including on-page SEO for the highest conversion rates. • Visitors should be encouraged to view multiple pages on your website, fill out forms, sign up for newsletters, and more.
  10. 10. Evaluating the Best Website Design Companies • The best website design companies can be found at • They were evaluated on many different factors including history and experience, company website, quality of design work, mobile compatibility, search engine friendliness, and conversion optimization.
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