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How to turn your content marketing into an online event

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- Why “SEO articles” no longer cut it when it comes to content marketing
- Podcasting vs blogging as a content publishing platform
- Punching above your weight and competing with the big boys
- 3 key content marketing event types
- 2 key content marketing event benefits

Published in: Marketing
  • Very informative slides.Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. But the best marketing strategy is do promote your business through an explainer video, Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. sollylabs.com
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How to turn your content marketing into an online event

  1. 1. How to turn your content marketing into an online event David Bain
  2. 2. David Bain Head of Growth, Authoritas.com @DavidBain
  3. 3. Today we’re talking about… • Why “SEO articles” no longer cut it when it comes to content marketing • Podcasting vs blogging as a content publishing platform • Punching above your weight and competing with the big boys • 3 key content marketing event types • 2 key content marketing event benefits How to turn your content marketing into an online event
  4. 4. The issue with traditional content publishing (from an SEO perspective)
  5. 5. The problem with this content marketing model in 2016
  6. 6. Over 2 MILLION blog posts are published every day http://www.worldometers.info/blogs/
  7. 7. Approximately 10,000 new podcast episodes are published on iTunes every day https://www.reddit.com/r/podcasts/comments/3auenk/how_many_podcast_episodes_are_published_each_year/
  8. 8. 200 x more blog posts are published every day compared with podcast episodes
  9. 9. Does this mean that 200 x more people read blog posts compared with listening to podcasts? http://maximizesocialbusiness.com/whos-listening-podcasts-2015-18213/
  10. 10. People listening to your full podcast episodes are much more likely to become your true fans compared with those who take a minute to skim your blog posts.
  11. 11. However, even in the land of podcasting, competing is much tougher than it used to be…
  12. 12. How do you compete in a world where ranking algorithms favour the bigger boys?
  13. 13. What’s the solution? Create an event to drive short-term “wow” and reap the added benefits benefits
  14. 14. 3 key event types 1. The one-off special episode of an existing show 2. The “House of Cards” Netflix inspired series launch 3. The brand awareness and authority- building event
  15. 15. The one-off, special episode of an existing show 3 key event types Event type #1:
  16. 16. The one-off special episode of an existing show http://www.digitalmarketingradio.com/
  17. 17. The one-off special episode of an existing show http://www.digitalmarketingradio.com/
  18. 18. The one-off special episode of an existing show http://www.thisweekinorganic.com/
  19. 19. The one-off special episode of an existing show http://www.thisweekinorganic.com/
  20. 20. Invited to be the BrightonSEO broadcast partner https://www.authoritas.com/brightonseo/
  21. 21. The “House of Cards” Netflix inspired series launch Event type #2: 3 key event types
  22. 22. The “House of Cards” Netflix inspired series launch
  23. 23. SEO in 2020: The Netflix inspired series launch http://www.seoin2020.com
  24. 24. The brand awareness and authority-building event Event type #3: 3 key event types
  25. 25. The brand awareness and authority-building event http://webpromo.expert/content-marketing-day/ http://webpromo.expert/
  26. 26. The brand awareness and authority-building event https://conference.ukpodcasters.com/ http://newmediaeurope.com/2016/
  27. 27. 2 key event benefits 1. Build a “social surge” on event day 2. Building key industry influencer relationships
  28. 28. Creating a social surge on event day https://conference.ukpodcasters.com/
  29. 29. Creating a social surge on event day https://conference.ukpodcasters.com/
  30. 30. Creating a social surge on event day https://conference.ukpodcasters.com/
  31. 31. Creating a social surge on event day https://blab.im/mike-russell-uk-podcasters-online-conference-ukpod-2016
  32. 32. Building key industry influencer relationships
  33. 33. Stop producing, hitting publish, then promoting
  34. 34. Here’s what we talked about… • Why “SEO articles” no longer cut it when it comes to content marketing • Podcasting vs blogging as a content publishing platform • Punching above your weight and competing with the big boys • 3 key content marketing event types • One-off special “event” episode • The “House of cards” Netflix inspired series launch • The brand awareness and authority-building event • 2 key content marketing event benefits • Build a “social surge” on event day • Building key industry influencer relationships How to turn your content marketing into an online event
  35. 35. David Bain Head of Growth, Authoritas.com @DavidBain

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