China:
A market YOU can’t afford to
overlook…
Ask Yourself “Why China? Why Now?”
{ Best Selling Books Rights Agency Presen...
Who We Are & Why Are We Qualified to
Talk About China?
Kait Neese
Director
Best Selling Books Rights Agency
www.BestSellin...
Agenda We Will Cover:
 Why China?
 Understanding China’s Publishing
Channels
 Entry Options for Authors and Publishers
...
Why China? Why Now?
 Size
 Focus on English Content
 Past first mover advantage stage but
market still not yet saturate...
Understanding China’s Publishing Channels:
 B2C
 B2B
 B2G
China: A Market YOU Cant Afford to Overlook Best Selling Book...
Entry Options for Authors & Publishers:
 Book Fairs
-Beijing International Book Fair (Aug/Sep)
-Children’s Copyright Book...
Digital Marketing Strategies
 Meta-Data
- Optimized
- English/Chinese
 Social Media Marketing
-USA
-China
 “Search-abil...
China: Opportunity #1
Do: Get Online
 China is hungry for ALL content – AS IS
 Get your book listed on all major e-
comm...
China: Opportunity #2
Get Translated
 Traditional Rights Deal (Translations)
- Follows Traditional Publishing Model
- Giv...
China: Opportunity #3
English Re-Print Rights
 Provides fulfillment for physical/wholesale
orders placed by Chinese books...
China: Opportunity #4
Also Consider Asia & Surrounding Markets
 Look at the rest of Asia as the “Gateway
into China”
 Ha...
China:
What’s Allowed & What Isn’t
 China Do Not Import List
- Keywords
- Example: Political Criticism of China
- Example...
China:
Trends to Keep in Mind
 Growing Digital Market
 Localization
- Google is not China’s friend
- Understanding their...
China:
Enhance Your Odds
 Meta-Data
- Optimized
- Chinese/English
 Quality Reviews
- 0 Reviews = Kiss of Death
- Even fo...
Let’s Discuss Your China Strategy…
 LIVE Q&A up next (3:00 – 3:30 pm EST)
 On Demand Version – Will Email Shortly
THANKS...
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The China Publishing Industry + China Book Market Overview for Self-Published Authors (Best Selling Books Rights Agency 2013)

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BSBRA has prepared a helpful how-to guide for our authors and publishers on how to enter the China Book Market via digital means. Enjoy!

China is hungry for Western Literature from almost every genre out there and with the globalization of publishing and the digital transformation taken place because of the internet there is no reason why you shouldn't be actively selling and promoting your titles (online) in other countries. Here is a helpful tutorial on how self-published authors and independent publishers can market and sell their book in China.

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The China Publishing Industry + China Book Market Overview for Self-Published Authors (Best Selling Books Rights Agency 2013)

  1. 1. China: A market YOU can’t afford to overlook… Ask Yourself “Why China? Why Now?” { Best Selling Books Rights Agency Presents } www.BestSellingBooksRightsAgency.com Webinar Details: Date: 08/06/2013 Start Time: 2:00 pm (EST) End Time: 3:00 pm (EST) *Live optional Q&A to be held after show. China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 1
  2. 2. Who We Are & Why Are We Qualified to Talk About China? Kait Neese Director Best Selling Books Rights Agency www.BestSellingBooksRightsAgency.com Contact Information: @KaitNeese Patrick Morgan Campaign Manager/Publicist Author Marketing Ideas www.AuthorMarketingIdeas.com Contact Information: @Patrick_AMI Speaker: Host: China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 2
  3. 3. Agenda We Will Cover:  Why China?  Understanding China’s Publishing Channels  Entry Options for Authors and Publishers  Digital Marketing Strategies  China: 4 Opportunities for Authors and Publishers  China: What’s Allowed & What Isn’t  China: Market Trends  China: Enhance Your Odds China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 3
  4. 4. Why China? Why Now?  Size  Focus on English Content  Past first mover advantage stage but market still not yet saturated China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 4
  5. 5. Understanding China’s Publishing Channels:  B2C  B2B  B2G China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 5 3 Main Categories:
  6. 6. Entry Options for Authors & Publishers:  Book Fairs -Beijing International Book Fair (Aug/Sep) -Children’s Copyright Book Fair (Nov)  Agents & Distribution Providers  Direct (Publishers Only) China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 6 Where to Start?
  7. 7. Digital Marketing Strategies  Meta-Data - Optimized - English/Chinese  Social Media Marketing -USA -China  “Search-ability” & “Discoverability” - Be Online Everywhere China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 7
  8. 8. China: Opportunity #1 Do: Get Online  China is hungry for ALL content – AS IS  Get your book listed on all major e- commerce sites  But first you must get your book approved for import by properly licensed agencies China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 8
  9. 9. China: Opportunity #2 Get Translated  Traditional Rights Deal (Translations) - Follows Traditional Publishing Model - Give up your copyrights - Buying Publisher handles all costs  Follow the self-publishing model - Find a US/Western Translation Agency - Cover all costs yourself - Self Publish on a reputable self- publishing platform that also provides international distribution options for Chinese content  At a minimum TRANSLATE your meta-data China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 9
  10. 10. China: Opportunity #3 English Re-Print Rights  Provides fulfillment for physical/wholesale orders placed by Chinese bookstores  Chinese (Buying) Publisher acquires copyrights for that title in territory and assumes all production, design and distribution costs  Use “deal” as marketing leverage for your efforts in your local market. - Trend Alert: Globalization of Self- Publishing China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 10
  11. 11. China: Opportunity #4 Also Consider Asia & Surrounding Markets  Look at the rest of Asia as the “Gateway into China”  Having a presence in other Asian markets helps your odds in China for attracting interest - Shows Potential - Reduced Risks  Look For: - E-Commerce Platforms - Translation Deals - Institutions & Libraries  Other Markets to Consider: - Japan (*Most open to Self-Publishing) - Taiwan - Honk Kong - Malaysia - South Korea - Macau - Singapore China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 11
  12. 12. China: What’s Allowed & What Isn’t  China Do Not Import List - Keywords - Example: Political Criticism of China - Example: Virgin  The Great Firewall China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 12
  13. 13. China: Trends to Keep in Mind  Growing Digital Market  Localization - Google is not China’s friend - Understanding their culture - Doing your research  Genres - Children’s - Business - Self Help - Historical Non-Fiction - STM (*Science Techinical Medical) China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 13
  14. 14. China: Enhance Your Odds  Meta-Data - Optimized - Chinese/English  Quality Reviews - 0 Reviews = Kiss of Death - Even for newly released titles  Be “Just Like” a bestseller (even if you aren’t) that the Chinese can associate with to get a frame of mind  Visit a book fair: BIBF & CCBF  Awards (*Including runner ups)  Have a Digital Footprint  Then use your Digital Footprint on social networks both in the US and in China - Ex. Author Video Trailers - YOUTUBE = YOUKU - YouTube has been blocked in China for nearly two years. China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 14
  15. 15. Let’s Discuss Your China Strategy…  LIVE Q&A up next (3:00 – 3:30 pm EST)  On Demand Version – Will Email Shortly THANKS FOR ATTENDING!!!  If you would like to discuss your “get into China” plan feel free to get in touch with our Speaker, Ms. Kait Neese after the show: Kait Neese Email: Kait@bestsellingbooksrightsagency.com Twitter: @KaitNeese China: A Market YOU Cant Afford to Overlook Best Selling Books Rights Agency www.BestSellingBooksRightsAgency 15

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