How to Market Your Book: A guide to effectively promote your work in the competitive book marketplace


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How to Market Your Book: A guide to effectively promote your work in the competitive book marketplace

  1. 1. How to Market Your Book<br />A guide to effectively promote your work in the competitive book marketplace<br />
  2. 2. 2<br />Getting Started<br />Establish your goals<br />How much time are you willing to invest in the marketing of your book?<br />Do you want to reach large audiences and achieve high sales? If so, you may need a more vigorous marketing plan.<br />Who is your key audience (age, demographic, profession)? <br />Set a budget for your marketing plan. <br />Be smart in the marketing services you choose. The more money you invest doesn’t guarantee favorable exposure. <br />
  3. 3. 3<br />Give Readings of Your Work<br />Have completed work that is polished enough to present before an audience<br />Does not necessarily mean published work<br />Give a reading at no charge to increase your chances of securing a location <br />Don’t expect huge crowds<br />An audience of no more than 25 people is typical<br />Don’t forget to bring copies of your book to sell!<br />
  4. 4. 4<br />Places to Arrange a Reading<br />Bookstores<br />College, universities and high schools<br />Coffee houses<br />Libraries<br />Places of religious worship (churches, synagogues, etc.)<br />Museums<br />Community service organizations (YMCAs, senior citizens’ centers, nature centers)<br />
  5. 5. 5<br />Hold a Book Signing<br />When?<br />Two months following the publication of book<br />Immediately following a reading or lecture<br />Where?<br />Bookstore (avoid chain or used bookstores because both sponsor very few book signings)<br />Literary center<br />Don’t expect to sell 100 copies of your book <br />Be happy if you only sell one--that’s still a sale!<br />Don’t flood your market<br />Spread your signings throughout different areas where you live<br />
  6. 6. 6<br />Organize a Book Signing<br />Contact the owner or manager of a bookstore or the program director of a literary center<br />Briefly mention previous books (if any)<br />Give your new book’s title, genre, publication date, publisher, and a brief summary<br />Politely ask the person if they are interested in sponsoring a book signing<br />No? Repeat process elsewhere<br />Yes? <br />
  7. 7. Organize a Book Signing (cont’d)<br />5. Offer to meet with organizer<br />6. Provide a list of details about your books, copies of previous books, and galleys of newest book<br />Day of signing<br />Dress as you please<br />Bring plenty of pens<br />Arrive early to set up<br />Expect many book purchases to be made with $20 bills--bring appropriate change<br />Thank the organizer of the signing afterward<br />
  8. 8. Are You an Expert?<br />Arrange a lecture at:<br />College or university<br />Writers’ convention<br />Conference related to area of expertise <br />Segment on public radio<br />When publicizing your book to the media, pitch story ideas, not your book<br />Don’t merely tell the media that you’ve written a book hoping for a book review or interview <br />Center on providing helpful information<br />Make a tip sheet that lists the top 10 ideas from your book<br />
  9. 9. Other Helpful Marketing Tools<br />Have business cards printed. Better yet, use your book as your business card.<br />Create an online presence <br />Many online social networks are free and have a large number of members<br />People are now relying on the Internet for communication, so this makes it easy for interested readers to access your book information<br />
  10. 10. 10<br />You’re Not Alone!<br />We are here to help. If you would like more information on how to market your book, please request a free copy of theAuthorHouse Publishing Guide:<br /><br />Or call 888.519.5121.<br />© 2009 Author Solutions all rights reserved<br />