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Beyond Holograms

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4 Questions for Identifying the Best of Next Generation Product Authentication Technology for Brand Licensing

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Beyond Holograms

  1. 1. Licensing Compliance Mission Impossible?
  2. 2. 2 | © 2003-2018 Authentic Vision. All Rights Reserved. Compliant Licensing Management Platform Royalty Audit Service Product Authentication Technology AUTHENTIC VISION INC 1005 Market St, Suite 210 San Francisco, CA 94103 AUTHENTIC VISION GmbH Josef-Mayburger-Kai 114/10 5020 Salzburg | Austria Next Generation Product Authentication
  3. 3. How to identify Next Generation Label Technology to • Increase Royalty Collection • Eradicate counterfeits and 3rd shift products • Protect Brand, Channel & Consumer • Address Diversion & Gray-Market Issues • Reduce Training & Enforcement Costs Maintain Brand Integrity!
  4. 4. 4 | © 2003-2018 Authentic Vision. All Rights Reserved. TODAY’S SUPPLY CHAIN IS DYNAMIC. Protecting the supply chain seems like mission impossible. * S o u rc e : h ttp ://w w w .a rc h s to n e c o n s u ltin g .c o m /s e rv ic e s /s u p p ly -c h a in /p u b lis h e d -a rtic le s /d riv in g -g ro w th /
  5. 5. Understand What you Get Define What you Need! + = ? Product Label/Tag Value?
  6. 6. 6 | © 2003-2018 Authentic Vision. All Rights Reserved. INDUSTRY REALITY: BRANDS COMPROMISE Security EfficiencyEase Of Use Product Authentication Solutions Serial No, QR Codes etc + Easy to Use - Not secure Hologram + Secure - For non experts: cosmetic only - Look a-likes ordered online pass visual check Covert Features + Highly Secure - Experts only - Require training & equipment
  7. 7. 7 | © 2003-2018 Authentic Vision. All Rights Reserved. CAN YOU TELL THE DIFFERENCE? Original Fake
  8. 8. 8 | © 2003-2018 Authentic Vision. All Rights Reserved. EXPERTS ONLY! Licensee, Production, Warehouse, Logistics Brand Protection Specialist Law Enforcement, Customs Importer, Retailer Partner Consumer
  9. 9. 9 | © 2003-2018 Authentic Vision. All Rights Reserved. Licensee, Production, Warehouse, Logistics Brand Protection Specialist Law Enforcement, Customs Importer, Retailer Partner Consumer Next Generation Solutions enable End-2-End: Supply Chain, Channel & Market Place
  10. 10. 4 Questions to identify the ideal product authentication & compliance solution Label Up Your Game!
  11. 11. 11 | © 2003-2018 Authentic Vision. All Rights Reserved. COPY-PROOF 1980s Holograms 1990s Security Holograms Secondary Verification Solutions 2000s Today Next Generation Security Label ü Randomized 3D Fingerprint Q1: How secure is the technology behind the authentication solution?
  12. 12. 12 | © 2003-2018 Authentic Vision. All Rights Reserved. RANDOMIZED 3D FINGERPRINT ABC 1234 ABC 1236ABC 1235 Random 3D Structures Unique Serial No
  13. 13. 13 | © 2003-2018 Authentic Vision. All Rights Reserved. EASE OF USE App allows everyone to become a true Authentication Expert! Q2: Does the technology support True & Automated Authentication without dedicated - Hardware - Training - Knowledge?
  14. 14. 14 | © 2003-2018 Authentic Vision. All Rights Reserved. DATA (IS THE NEW PINK) Q3: Does the solution report real and fake scans and provide channel insights?
  15. 15. INTEGRATION EFFICIENCY Q4: How easily can the solution be integrated? Label & Product - Adhesive Label - Integrated - Printer-Agnostic IT Platform & Tools - Licensing Management Platform - Digital strategy Existing Processes - Audit process & Training - Partner programs - Logistics
  16. 16. 16 | © 2003-2018 Authentic Vision. All Rights Reserved. Improve Reporting & Royalty Collection Reduce Piracy Reduce Training Costs $ Maintain Brand Integrity
  17. 17. 17 | © 2003-2018 Authentic Vision. All Rights Reserved. info@authenticvision.com +1 800 971 1138 +43 720 98 44 60 www.authenticvision.com

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