Social Media Elevation

Candace Robinson I Christie Lind I Austin Teague I Laura Kiker

Lauren Schwaeble I Dalton Schafer
Agenda
Dalton & Austin

3
Agenda
Direct Connections
Candace & Lauren

4
Agenda
Direct Connections
Listening as a Habit
Christie & Laura

5
Agenda
Direct Connections
Listening as a Habit
Event Playbook
Q&A

6
PwCecil
Direct Connections

Listening as a Habit

Event Playbook
Why LinkedIn?
Value of LinkedIn
2 new members sign up on
LinkedIn every second.
Value of LinkedIn
2 new members sign up on
LinkedIn every second.

50%
Value of LinkedIn
2 new members sign up on
LinkedIn every second.

50%
LinkedIn 277% more
effective for lead generation
Success Around You
<Second half of the video> (Candace’s
voiceover)
Video Tutorials
<LinkedIn Tutorial Video snapshot>
Manual

Complete
Summary

Past/Present
Work History

Recommendations
Manual
Missing headline
information

Incomplete
work history

Low number of
endorsements

No information
regarding educati...
Areas of Focus

Direct Connections

Listening as a Habit

Event Playbook
“People are talking about you already. Don’t

you want to know what they’re saying?”
- Blake Bowyer, Digital Strategist
th...
Deliverables
Listening 101
Listening 101
Listening 101
Key Takeaways
• Select the best platforms for you

• Complete your profile
- Headline
- Photo
- Skills
• Start Listening!
...
Key Takeaways
• Listen to innovative people
• Track competitors
- LinkedIn
- Companies
- Individuals
- Twitter
- Keywords
...
Key Accounts
Key Takeaways
• Engage
- Bloggers, thought leaders and influencers
• LinkedIn Premium
- Inmail
- Improved Searching
- Prof...
Direct Connections

Listening as a Habit

Event Playbook
Social Media for Events
•
•
•
•

Attendance
Ongoing engaging environment
Bring participants and speakers together
Informat...
The Timeline Tool
• Consistent social media strategy for events
• All types of events
• Reference point throughout the pro...
Infographic
Infographic
Infographic
Before
Before
Before
Before
During
After
How to Use It
•
•
•
•

Digital or hard copy
One step or every step
Collaborate with Marketers
Interconnected
Recap

Direct Connections

Listening as a Habit

Event Playbook
PwC - Social Media
PwC - Social Media
PwC - Social Media
PwC - Social Media
PwC - Social Media
PwC - Social Media
PwC - Social Media
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PwC - Social Media

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This is the PowerPoint we used to present our final consulting project reports to PwC at their Leadership conference in Dallas on December 4th. It highlights three main areas we focused on during our project; connecting with others on social media, listening to what others are saying on social media, and how to effectively promote events hosted by PwC.

Published in: Social Media, Business, Technology
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PwC - Social Media

  1. 1. Social Media Elevation Candace Robinson I Christie Lind I Austin Teague I Laura Kiker Lauren Schwaeble I Dalton Schafer
  2. 2. Agenda Dalton & Austin 3
  3. 3. Agenda Direct Connections Candace & Lauren 4
  4. 4. Agenda Direct Connections Listening as a Habit Christie & Laura 5
  5. 5. Agenda Direct Connections Listening as a Habit Event Playbook Q&A 6
  6. 6. PwCecil
  7. 7. Direct Connections Listening as a Habit Event Playbook
  8. 8. Why LinkedIn?
  9. 9. Value of LinkedIn 2 new members sign up on LinkedIn every second.
  10. 10. Value of LinkedIn 2 new members sign up on LinkedIn every second. 50%
  11. 11. Value of LinkedIn 2 new members sign up on LinkedIn every second. 50% LinkedIn 277% more effective for lead generation
  12. 12. Success Around You <Second half of the video> (Candace’s voiceover)
  13. 13. Video Tutorials <LinkedIn Tutorial Video snapshot>
  14. 14. Manual Complete Summary Past/Present Work History Recommendations
  15. 15. Manual Missing headline information Incomplete work history Low number of endorsements No information regarding education
  16. 16. Areas of Focus Direct Connections Listening as a Habit Event Playbook
  17. 17. “People are talking about you already. Don’t you want to know what they’re saying?” - Blake Bowyer, Digital Strategist the Marketing Arm
  18. 18. Deliverables
  19. 19. Listening 101
  20. 20. Listening 101
  21. 21. Listening 101
  22. 22. Key Takeaways • Select the best platforms for you • Complete your profile - Headline - Photo - Skills • Start Listening! - Join groups - Follow - Connect
  23. 23. Key Takeaways • Listen to innovative people • Track competitors - LinkedIn - Companies - Individuals - Twitter - Keywords - Lists • Follow Influencers
  24. 24. Key Accounts
  25. 25. Key Takeaways • Engage - Bloggers, thought leaders and influencers • LinkedIn Premium - Inmail - Improved Searching - Profile views • Twitter - Trending - Look at your stats • Utilize Google News - Deeper tracking of competitors
  26. 26. Direct Connections Listening as a Habit Event Playbook
  27. 27. Social Media for Events • • • • Attendance Ongoing engaging environment Bring participants and speakers together Information and innovation
  28. 28. The Timeline Tool • Consistent social media strategy for events • All types of events • Reference point throughout the process
  29. 29. Infographic
  30. 30. Infographic
  31. 31. Infographic
  32. 32. Before
  33. 33. Before
  34. 34. Before
  35. 35. Before
  36. 36. During
  37. 37. After
  38. 38. How to Use It • • • • Digital or hard copy One step or every step Collaborate with Marketers Interconnected
  39. 39. Recap Direct Connections Listening as a Habit Event Playbook

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