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Enterprise Team Building - Pubcon Pro - Las Vegas 2018

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Given at Pubcon Pro in Las Vegas, Nevada, USA on Wednesday, October 18, 2018, this presentation discusses the challenges of building teams with well-qualified people and how organizations can still move forward without the necessary in-house SEO teams.

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Enterprise Team Building - Pubcon Pro - Las Vegas 2018

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  2. 2. * Disclaimer: Opinions expressed herein are my own. No forward-looking statements regarding IBM have been included. None of IBM’s secret sauce has been revealed. Statements made in this presentation have not been tested by the FDA.
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  4. 4. Grunt work. Keyword vetting. PLP assignments. Report building. Social proof and analysis. Technical SEO, global templates, best practices for coding, establishes guidelines for URLs, scripts, etc. BU SEO Focal Tactical execution. Can be BU funded hire or HQ SEO or both. Works directly with stakeholder. Webmasters Geo Focals Localization and regionalization of content. Regional reporting. Tactical execution for new campaigns SEM/Email/Social Responsible for paid aspects of search, email campaigns, social campaigns. Should work with SEO. HQ Global SEOs Global vision, education, enablement, executive reporting, and prioritization Agencies
  5. 5. In-HouseTeam Specialists, BI, Manager, Director Take care of the day-to-day analysis, stakeholder meetings, on-going review, training, reporting Contractors Temp-to-Hire, Short-Term Help Short-term projects, grunt work, way-station for potential FTE. Agency Including Agencies and Consultants Long-term advisement, strategy and planning, quarter/annual site reviews, competitive analysis
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  17. 17. !!!

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