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Personal Brand Exloration - Austin Collins

I am currently studying marketing at Full Sail University. This project was completed in October 2022. This is a presentation I created to share details about myself and my personal brand. This slide show will be made available on my personal website and blog. This will also be featured on my portfolio site.

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PERSONAL BRAND EXPLORATION
Austin Collins
Project & Portfolio I: Week 1
October 2022
My name is Austin Collins, and I have a diverse background that
focuses on Social Media Management, UX Design, Digital Marketing,
and computer programming. My personal goal is to combine these
skills to help small businesses and artists grow. I have always
believed that small companies and artists can succeed given the
proper understanding and tools they need to succeed in today's
digital economy. It has always been a goal of mine to help others
succeed and feel comfortable in a digital economy where
everything is consistently changing. I do this by putting myself in
the target customer's shoes and taking the time to understand
their issues and what they want to see. I create unique and
professionally organized research-driven designs to create a
special emotional connection. Making this connection between
clients and the brand helps to ensure brand loyalty. I aim to ensure
internal and external customers feel happy, safe, welcome, and
comfortable with the brand. Whether designing a perfectly
delivered user experience design or creating the perfect marketing
campaign, I am confident that I can help you achieve maximum
brand awareness.
IDENTITY
PROFESSION
Potential Job Titles:
• Advertising and Promotions Manager
• Business Intelligence Analysts
• Search Marketing Strategist
Brand Archetype:
My brand archetype is The Innocent, I strive to bring
trust and optimism to the industry. It is my goal to
make everyone feel comfortable. I can see issues
from a customer's perspective to find solutions that
work.
Marketing Manager for The Fashion Industry
Independent Fashion Designers and Artists.
TARGET AUDIENCE
Nikki Garcia
Owner and Designer of First Right
Outreach Plan:
• I will create an infographic demonstrating my
understanding of the content creation process.
• I plan to reach out through her Linkedin profile.
• I will also follow up with Nikki through LinkedIn around
October.
Ashley Nicholas
Kristina Cadwell
Digital Marketing Specialist at KCMF Marketing Firm
Outreach Plan:
• Complete the social media marketing learning path on
LinkedIn Learning to showcase my knowledge.
• I plan to reach out through her Linkedin profile.
• I will follow up with Ashley Nicholas through Linkedin before
graduation.
Outreach Plan:
• Complete the Digital Marketing learning path on LinkedIn
learning and create an Infographic showing the process of
creating a successful Digital Marketing Campaign.
• I will reach out through her LinkedIn Profile
• I will follow up with Kristina before graduation
Affiliate & Influencer Marketing Manager at Everlane
GOALS
Short Term: (2024)
Currently, I only have 5 LinkedIn connections. I will
increase my connection to at least
fi
ve hundred before
graduation by posting information regarding my
fi
eld.
Demonstrating my knowledge of Digital Marketing and
The Fashion Industry.
Mid Term: (2025)
I am Interested in doing some freelance work on top of
working a full-time career. I want to have at least 1000
projects completed on
fi
ver by 2025. Currently, I have
zero.
Long Term: (2028)
I would like to have my Masters's Degree
fi
nished by
2028
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Cloud Novice / Adept / Expert
Team Work Novice / Adept / Expert
Time Management Novice / Adept / Expert
CRM Software
SOFT
HARD
Novice / Adept / Expert
Google Analytics Novice / Adept / Expert
Leadership Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

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Personal Brand Exloration - Austin Collins

  • 1. PERSONAL BRAND EXPLORATION Austin Collins Project & Portfolio I: Week 1 October 2022
  • 2. My name is Austin Collins, and I have a diverse background that focuses on Social Media Management, UX Design, Digital Marketing, and computer programming. My personal goal is to combine these skills to help small businesses and artists grow. I have always believed that small companies and artists can succeed given the proper understanding and tools they need to succeed in today's digital economy. It has always been a goal of mine to help others succeed and feel comfortable in a digital economy where everything is consistently changing. I do this by putting myself in the target customer's shoes and taking the time to understand their issues and what they want to see. I create unique and professionally organized research-driven designs to create a special emotional connection. Making this connection between clients and the brand helps to ensure brand loyalty. I aim to ensure internal and external customers feel happy, safe, welcome, and comfortable with the brand. Whether designing a perfectly delivered user experience design or creating the perfect marketing campaign, I am confident that I can help you achieve maximum brand awareness. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Advertising and Promotions Manager • Business Intelligence Analysts • Search Marketing Strategist Brand Archetype: My brand archetype is The Innocent, I strive to bring trust and optimism to the industry. It is my goal to make everyone feel comfortable. I can see issues from a customer's perspective to find solutions that work. Marketing Manager for The Fashion Industry
  • 4. Independent Fashion Designers and Artists. TARGET AUDIENCE Nikki Garcia Owner and Designer of First Right Outreach Plan: • I will create an infographic demonstrating my understanding of the content creation process. • I plan to reach out through her Linkedin profile. • I will also follow up with Nikki through LinkedIn around October. Ashley Nicholas Kristina Cadwell Digital Marketing Specialist at KCMF Marketing Firm Outreach Plan: • Complete the social media marketing learning path on LinkedIn Learning to showcase my knowledge. • I plan to reach out through her Linkedin profile. • I will follow up with Ashley Nicholas through Linkedin before graduation. Outreach Plan: • Complete the Digital Marketing learning path on LinkedIn learning and create an Infographic showing the process of creating a successful Digital Marketing Campaign. • I will reach out through her LinkedIn Profile • I will follow up with Kristina before graduation Affiliate & Influencer Marketing Manager at Everlane
  • 5. GOALS Short Term: (2024) Currently, I only have 5 LinkedIn connections. I will increase my connection to at least fi ve hundred before graduation by posting information regarding my fi eld. Demonstrating my knowledge of Digital Marketing and The Fashion Industry. Mid Term: (2025) I am Interested in doing some freelance work on top of working a full-time career. I want to have at least 1000 projects completed on fi ver by 2025. Currently, I have zero. Long Term: (2028) I would like to have my Masters's Degree fi nished by 2028
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Microsoft Excel SOFT HARD Novice / Adept / Expert Adobe Creative Cloud Novice / Adept / Expert Team Work Novice / Adept / Expert Time Management Novice / Adept / Expert CRM Software SOFT HARD Novice / Adept / Expert Google Analytics Novice / Adept / Expert Leadership Novice / Adept / Expert Public Speaking Novice / Adept / Expert
  • 7. I help independent brands, designers, and artists gain the attention they deserve through the use of social media by creating content that grows brand awareness and loyalty. PROMISE
  • 8. CREDENTIALS Work Experience: • Wonder Contraction - Social Media Manager • Orlando Longwood Auto Group - Social Media Manager • May Passos - Social Media Manager Notable Experiences: • I grew 2 social media accounts to 40-100K followers in 6 months. Education: • Certi fi ed UX Designer, Google • Digital Marketing, B.S., Full Sail University (Exp. 2024)
  • 9. COMPETITION Julia Burnum Industry Experience: • None Austin Collins Education: • High School Diploma • Digital Marketing - BS, 2024 Skills and Pro fi ciencies: • Digital Story Telling - 0 en endorsements • Web Design - 0 endorsements • Sales & Marketing - 0 endorsements Overall Online Presence: • 10 connections, banner image customized, acceptable headshot, the pro fi le is not very detailed, no published articles, not active on social media. LinkedIn URL is not customized • Grade: Poor, 0 out of 100. Industry Experience: • Social Media Marketing for 2 Years Education: • HiSet • Digital Marketing - BS, 2024 • Social Media Marketing Foundations • Social Media Marketing: Managing Online Communities Skills and Pro fi ciencies: • Customer Service - 0 endorsements • Microsoft Office - 0 endorsements • Web Design - 0 endorsements Overall Online Presence: • 5 connections, banner image customized, acceptable headshot, the profile is somewhat detailed, no published articles, active on Instagram, Facebook, Pinterest, and Twitter. LinkedIn in the URL is not customized. • Grade: Poor, 0 out of 100. Leadership Experience: • None Leadership Experience: • None
  • 10. COMPETITION Sandeep Seth Austin Collins Skills and Pro fi ciencies: • Marketing Strategy - 15 endorsements • FMCG - 22 endorsements • Cross-functional Team Leadership - 6 endorsements Overall Online Presence: • The overall online presence is good. There is no banner picture. The profile picture looks great. He has so much experience and demonstrates this very well. • Grade: Superior 95 out of 100 Industry Experience: • Social Media Marketing for 2 Years Education: • HiSet • Digital Marketing - BS, 2024 • Social Media Marketing Foundations • Social Media Marketing: Managing Online Communities Leadership Experience: • None Skills and Pro fi ciencies: • Customer Service - 0 endorsements • Microsoft Office - 0 endorsements • Web Design - 0 endorsements Overall Online Presence: • 5 connections, banner image customized, acceptable headshot, the profile is somewhat detailed, no published articles, active on Instagram, Facebook, Pinterest, and Twitter. LinkedIn in the URL is not customized. • Grade: Poor, 0 out of 100. Education: • Jabalpur University • Indian Institute of Management Noteworthy Experience: • Regional Sales Manager at HCL Infosystems Mdd • System Integration Manager at CMC LTD • CEO of Procter & Gamble • Chief Marketing Officer at Tapestry (Tapestry currently owns Coach New York and Kate Spade) Industry Experience: • Over 23 Years of Industry Experience
  • 11. BRAND POSITION As a skilled professional proficient in Adobe Creative Cloud, CRM software, Google Analytics, Web Design, and computer programming, and a Certified UX Designer, along with having 2 years of experience as a social media manager for multiple companies while pursuing my Bachelor os Science in Digital Marketing, I want to support independent designers and artists in the fashion industry to develop their brand awareness by connecting to and gaining more loyal customers. “THE CONTENT CREATION EXPERT”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Cliqchella - A Marketing Festival ‣ 11/04/2022 | Aloft Orlando Downtown • American Marketing Association ‣ 2023 US • DigiMarCon Cruise ‣ 04/06/2024 | Miami Digital Marketing • Primary Content: The type of content I will make will show peacefulness. It will demonstrate honesty and dependability. • Primary Tools: I plan to use Instagram as much as possible as this platform has been very effective when posting a couple of times a day. I also plan to utilize Twitter and Facebook a few times a week. I use Hootsuite to schedule posts. I will reply to comments as needed daily. • Website: I plan to have the link to my website posted across social media platforms so that clients can learn more about me. I also plan to have a blog on my website that clients can subscribe to that posts content weekly.
  • 13. PROFESSIONAL DEVELOPMENT Formal Education • Digital Marketing, BS - Full Sail University (2024) • UX Design, Certificate - Google (2022) Technical Skills • Ace the Basics: Adobe Photoshop, Illustrator, and Premiere Pro - LinkedIn Learning, 01/2023 • Master Microsoft Excel - LinkedIn Learning, 03/2023 • All courses under Google Analytics - LinkedIn Learning , 05/2023 So ft Skills • How to Speak So People Want to Listen - LinkedIn Learning, 07/2023 • Become a Leader - LinkedIn Learning, 08/2023 • Improve Your Organizational Skills- LinkedIn Learning, 09/2023 Mentor - The type of mentor I will look for will demonstrate strong knowledge of Digital Marketing within a corporate setting, they will also have an experience in entrepreneurship.
  • 14. Austin Collins I know independent designers and artists can struggle in a world where large big box companies control everything. I believe everyone can be successful. I provide independent designers and artists with the tools they need to become successful. In fact, I helped May Passo, a new Brazilian artist, sell out her first tour within two days by creating and organizing a strategic marketing campaign that ran across social media platforms. “
  • 15. REFERENCES Avila, M. (n.d.). Profile. LinkedIn. Retrieved August 9, 2022, from https://www.linkedin.com/in/paulaavila/ Burnum, J. (n.d.). Profile. LinkedIn. Retrieved August 9, 2022, from https://www.linkedin.com/in/julia-burnum-b95035234/ Cadwell, K. (n.d.). Profile. LinkedIn. Retrieved August 7, 2022, from https://www.linkedin.com/in/kristina-cadwell-141779175/ Chicoski, K. (n.d.). Profile. LinkedIn. Retrieved August 7, 2022, from https://www.linkedin.com/in/kayleechicoski/ Digital Marketing Conferences. (n.d.). DigiMarCon Events. DigiMarCon. Retrieved August 9, 2022, from https://digimarcon.com/events/ Gray, S. (n.d.). Profile. Linkedin. Retrieved August 7, 2022, from https://www.linkedin.com/in/sonyogray/ Marketing Managers. (2021). O*Net OnLine. Retrieved August 7, 2022, from https://www.onetonline.org/link/summary/11-2021.00 Putnam, K. (2022, April 13). Innocent Brand Archetype. Psychology Driven Brand Strategist. Retrieved August 7, 2022, from https://www.kayeputnam.com/brand- archetype-innocent/ Innocent Archetype // Get confident about your brand personality. (2021, June 27). MedleyThink Design Studio. Retrieved September 30, 2022, from https:// medleythink.com/innocent-brand-archetype/ Moses, K. (2019a, July 5). 9 Independent Fashion Designers. DesignGood. Retrieved October 3, 2022, from https://designgood.com/blog/independent- skypicsstudio. (n.d.). Vector modern thin line marketing concept web banners. Adobe Stock. Retrieved September 30, 2022, from https://stock.adobe.com/nl/images/ vector-modern-thin-line-marketing-concept-web-banners/189008514?prev_url=detail Nicholas, A. (n.d.). Profile. LinkedIn. Retrieved October 20, 2022, from https://www.linkedin.com/in/ashleynicholas/