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5 Digital Trends to Grow Your Business


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On October 17th, 2013, Blue Fountain Media CEO Gabriel Shaoolian delivered his keynote address at NYCPO's #SMAC conference on "5 Digital Trends to Grow Your Business."

In his presentation, Shaoolian discussed Blue Fountain Media's growth as an example of you can effectively grow your business as well as showing the strategies that got the company to where it is today. Acting as a case study, small business owners can apply similar tactics to their businesses in an effort to experience similar growth.

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5 Digital Trends to Grow Your Business

  2. 2. How Blue Fountain Media Grew • Started in 2001 with no funding and less than $1,000 in the bank • Company grew by over 40% year after year and is worth over $20m today • Invested in a professional online presence, effective online marketing, and great people
  3. 3. Digital Agency, headquartered in NYC with 200 Employees
  4. 4. Clients & Industry Recognition IN THE PRESS AWARDS & RECOGNITION
  5. 5. So…what can you do to grow your business online?
  6. 6. 3 key elements to being successful online 1 Drive Qualified Traffic 2 Convert traffic into leads/sales 3 Create brand Loyalty and Repeat business
  7. 7. 1. Driving Qualified Traffic Search Engine Optimization Pay Per Click Social Media Marketing Mobile Advertising Content Marketing Newsletters Email Remarketing Native Advertising Display Advertising Display Remarketing Viral Videos Social Advertising
  8. 8. 2. Converting Traffic Messaging Calls to Action Social Media Integration Stickiness Factors
  9. 9. Before & After
  10. 10. Before & After
  11. 11. 3. Creating Loyalty Engaging Content Email Marketing Social Media Activity
  12. 12. 5 Digital Trends to Grow your Business Online 1. Responsive Design 2. Content Marketing 3. Visual Assets 4. Mobile Advertising 5. Remarketing
  13. 13. 1. Responsive Design • 50% of U.S. adults own a mobile device • 57% of smartphone users search on their phones every day • 96% have researched a product or service on their phone • More searches will be done on mobile than desktop devices next year. • By 2017, 87% of the worldwide smart connected device market will be tablets and smartphones, with PC’s (both desktop and laptop) being 13% of the market. • 94% of first impressions to a mobile and website are design related. • 75% of visitors judge a company’s credibility based on their website’s design • 48% of visitors say a site with a bad mobile experience, is a sign that the company doesn’t care about their customers.
  14. 14. Career Glider Smartphone, Tablet and Desktop‎
  15. 15. Starbucks Desktop, Tablet and Smartphone‎
  16. 16. 2. Content Marketing The creation, sharing, and promotion of quality content as a means of attracting new clients/customers in the long-term
  17. 17. Examples of Content Videos Slide shares Podcasts Blog posts Whitepapers Memes Photo Galleries Listicles eBooks Case Studies Infographics Webinars Press Releases Events
  18. 18. 3. Visual Assets Web users have short attention spans Visual content captures their attention
  19. 19. Invest in Visual Visual-heavy social networks have grown in popularity. Large audiences can be captured there. Instagram GE: ~150,000 followers Pinterest LL Bean: ~5.5 million followers
  20. 20. Invest in Visual Users are Image posts on Facebook have 39% higher engagement 64-85% more likely to purchase after viewing a product video
  21. 21. 4. Mobile Advertising 89% of smartphone users notice mobile ads There are fewer competitors in search and display on mobile, so prices are lower. This represents a big opportunity for advertisers Mobile-capable Platforms: Google Facebook Twitter Mobile-specific Platforms: Mojiva Todacell Adfonic InMobi Millenial Media LeadBolt
  22. 22. 5. Remarketing Search Retargeting Email Remarketing Display Remarketing Show targeted ads to people in specific demographics, or who have done relevant searches Send emails to cart abandoners, or users who didn’t convert Show targeted ads to your website visitors after they leave your site
  23. 23. 5 Common Mistakes 1. Doing marketing without a responsive site 2. Spending money to market a poorly 3. Running a badly-managed 4. Trying to be all optimized site SEM campaign things to all users 5. Only planning a budget for phase 1
  24. 24. But the Biggest Oversight is… Not tracking lost opportunities
  25. 25. 3 Things to Ask an Agency 1 Describe your operations and setup 2 Show me your results/case studies 3 Do you practice what you preach?
  26. 26. Thank You. Visit us at: Get to know us: @BFMWeb / Speak with us: 212.260.1978 102 Madison Avenue, Floor 2 New York, NY 10016