Latent semantic indexing

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LSI is an approach to understanding keywords in the context of the words on the entire webpage. LSI examines the contexts of the words in the document and so, for example, can distinguish between an apple that is associated with food or agriculture and one that inhabits the computer world.

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Latent semantic indexing

  1. 1. Latent Semantic IndexingAuroIN is a world-class SEO services company whose expertise is based on a solidfoundation of business experience and many years of research. Our dominant leadershipposition is sustained by the continued development of our technique and resources. Wehave been in business since 2000 and currently have over 700 employees. Our clientbase is over 1000 and we have a client retention rate of 99%. A particular advantage thatAuroIN enjoys is that it is based in India, which allows it to maintain a very competitivepricing structure.One example of AuroINs ability to maintain its position at the forefront of SEOdevelopments concerns Latent Semantic Indexing (LSI). Originally, when searchengines performed a keyword search, the only concern was for the presence and then thefrequency of the specific keyword on a webpage to determine relevancy. The advantageof this approach was its simplicity, but poor results could easily occur. One simpleexample would be making a distictinction between synonyms, such as "car" and"automobile," or failing to realise that some words such as “apple” can have multiplemeanings.LSI is an approach to understanding keywords in the context of the words on the entirewebpage. LSI examines the contexts of the words in the document and so, for example,can distinguish between an apple that is associated with food or agriculture and one thatinhabits the computer world. LSI is thus able to provide information on the thematicnature of a topic. This is accomplished without any actual knowledge of the meaning ofthe words being analyzed, but is simply based on word associations. There are clearindications that Google and other major search engines have adopted LSI as a significantcomponent of their ranking algorithms.Auroin has responded to the presence of LSI by appropriately modifying its keywordstrategy. We now strive to utilize ranges of similar keywords that collectively provide arich description ot the topic or theme being discussed, instead of repeatedly using thesame keywords. There are always different ways to describe the same activity, productor service. We always try to avoid the repetition of keywords and the result will be thatthe relevance of your content theme will be enhanced. In this way, increased traffic willbe delivered to your website.
  2. 2. For more information about AuroIN and Search Engine Marketing please call1-888-887-9736 or use this link: http://www.auroin.com/seo-topics/seo-news/latent-semantic-indexing/For pricing information, or to sign up to have AuroIN begin SEO work on your website,click here: http://www.auroin.com/seo-pricing/

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